What is Takealot.com's business focus and history?
Takealot.com is a privately held company based in Cape Town, South Africa, founded in 2011. It operates as an online retailer offering a wide range of products across various categories. Takealot.com has not raised any funding yet. The company has 158 active competitors, including 16 funded and 8 that have exited. Its top competitors include companies like Jumia, Konga, and Kilimall.
Takealot.com Corporate Details & Core Services
Takealot.com is South Africa's leading online retailer, offering a wide range of products across various categories, including electronics, fashion, home goods, and more. The company operates a hybrid model, selling products from its own inventory and facilitating sales from over 12,000 third-party sellers through its marketplace platform.
Takealot.com Contact Information & Official Links
| Website | https://www.takealot.com |
| Social | |
| Email id | [email protected] |
| Phone number | +27 86 122 2989 |
| Head office address | Cape Town, , South Africa |
| Tags | online retail marketplace logistics |
What are Takealot.com's Key Business Metrics & Stats?
| No of employees | 2471 |
| Founded year | 2011 |
| Type | private |
| SAICS CODE | 5961 |
| NAICS Code | 454110 |
| Industry | E-commerce |
| Location | Cape Town, South Africa |
| Parent Company | naspers.com |
| Subsidiary Company | superbalist.com, mrdfood.com |
| Pricing Strategy | Standard delivery fees with free delivery on orders above R650, TakealotMORE subscription: Standard at R39/month, Premium at R99/month, Success fees for marketplace sellers ranging from 5.5% to 18% depending on product category |
How much funding has Takealot.com raised to date?
| Name | Description |
|---|---|
| Stage | Private Equity |
| Latest Valuation | (USD) |
| Lead Investor | Naspers |
| Investors | Naspers |
What are Takealot.com's Core Products?
| Name | Description |
|---|---|
| Electronics | A wide range of electronic devices including smartphones, laptops, TVs, and accessories. |
| Home & Kitchen | Products for home improvement, kitchen appliances, and decor items. |
| Fashion | Clothing, footwear, and accessories for men, women, and children. |
| Health & Beauty | Personal care products, cosmetics, and wellness items. |
| Sports & Outdoors | Equipment and apparel for various sports and outdoor activities. |
| Books & Stationery | A vast selection of books across genres and stationery supplies. |
| Toys & Games | Toys, games, and educational materials for children of all ages. |
| Groceries | Everyday essentials, food items, and beverages. |
What are the latest developments at Takealot.com?
| Date | Type | Description |
|---|---|---|
| November, 2025 | Financial Performance | Takealot Group reported a 23% year-on-year revenue growth in the six months ending 30 September 2025, with a 68% reduction in EBIT losses to -R67 million. |
| November, 2025 | Operational Milestone | Takealot.com reached 4.8 million active shoppers, marking a 14% increase from the previous year. |
| July, 2025 | Service Expansion | Takealot launched Takealot Fulfilment Solutions (TFS), offering end-to-end logistics services to third-party sellers. |
| June, 2025 | Competitive Strategy | In response to Amazon's entry into the South African market, Takealot enhanced its loyalty program, TakealotMORE, and invested in AI to improve customer experience. |
| September, 2025 | Sustainability Initiative | Takealot expanded its electric vehicle fleet to include 232 e-bikes, 41 Mellowvan 3-wheeled EVs, and 16 electric commercial trucks. |
What industry awards and recognitions has Takealot.com received?
| Date | Type | Description |
|---|---|---|
| October, 2025 | Supply Chain Excellence | Takealot won the African Supply Chain Excellence Award in the Technology, Information Systems and Related Fields category for its Geek+ AMR Robot solution. |
| October, 2021 | Consumer App | Takealot was awarded Best Consumer App for 2021 at the MTN Business App of the Year awards. |
| September, 2015 | E-commerce Recognition | Takealot.com was named South Africa's Favourite E-commerce Website at the 10th Annual South African E-commerce Awards. |
Takealot.com VS Amazon South Africa VS Makro South Africa VS Game VS Bob Shop VS Superbalist : 2026 Comparison
| Feature | Takealot.com | Amazon South Africa | Makro South Africa | Game | Bob Shop | Superbalist |
|---|---|---|---|---|---|---|
| Core Strengths | Electronics, Home & Kitchen, Fashion, Health & Beauty, Sports & Outdoors, Books & Stationery, Toys & Games, Groceries | Consumer Electronics, Sporting Equipment, Toys, Home and Kitchen Appliances, Beauty Products, Local South African Brands | Electronics, Major Appliances, Camping Gear, Sports Equipment, Homeware, Food, Clothing, Alcohol | Electronics, Home Appliances, Furniture, Sporting Goods, Groceries, Office Supplies | Bob Shop Online Marketplace, Bob Pay, Bob Go, Bob Box | Women's Fashion, Men's Fashion, Kids' Clothing, Home & Living, Beauty Products, Footwear, Accessories, Sportswear |
| Founded Year | 2011 | 2024 | 1971 | 1999 | 2010 | |
| Stock Name/Ticker | AMZN (NASDAQ) | |||||
| Type | private | public | private | private | private | private |
| Global Employees | 2471 | 5001 | 53 | 291 | ||
| Revenue (Annual) | $823 Million(2025) | $1.9 Billion(2025) | $25.4 Million(2024) | $15 Million(2025) | $22.4 Million(2024) | |
| Headquarters | Cape Town, South Africa | Cape Town, Western Cape, South Africa | Sandton, Gauteng, South Africa | Sandton, Gauteng, South Africa | Johannesburg, Gauteng, South Africa | Cape Town, Western Cape, South Africa |
| Latest Valuation | $2.3 Trillion |
What are Takealot.com's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Takealot Online (Pty) Ltd. |
| Cin number | |
| GST number | |
| Registration number |
Who is in Takealot.com's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Amit Kumar |
| CFO | Octavius Vermooten |
| Chief Marketing Officer | Karla Levick |
| Head of Merchandise | Ryan Ferreira |
| Head of Marketplace Sellers | Yaeesh Moosa |
| Head of Supply Chain Operations | Danie Basson |
| Head of Trade Optimisation | Jean de Villiers |
Where are Takealot.com's primary office locations?
| City | Country |
|---|---|
| Cape Town | South Africa |
What are the current business signals and market intelligence for Takealot.com?
| Spending next 3 months | Enhancing logistics and delivery infrastructure, Expanding product categories and inventory, Investing in technology and platform improvements, Marketing and customer acquisition campaigns |
| Pain points | Managing supply chain and inventory efficiently, Ensuring timely and reliable delivery, Competing with international e-commerce platforms, Maintaining customer satisfaction and trust |
| Sales motion | Direct-to-consumer online sales, Marketplace platform for third-party sellers, Subscription-based delivery services |
| Buyer Persona | Tech-savvy individuals seeking convenience, Entrepreneurs and SMEs looking for an online sales platform, Consumers interested in a wide range of products with reliable delivery |
| Type of customer | Individual consumers, Small and medium-sized enterprises (SMEs), Third-party sellers |
| Key customer domain | E-commerce, Retail, Logistics |
| Annual ACV | Varies based on product categories and customer segments, High-value electronics and appliances may have higher ACV, Subscription services contribute to recurring revenue |
What is Takealot.com's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2025 | 823 Million |
| 2024 | 792 Million |
What are Takealot.com's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | 3.5 |
| Glassdoor Rating | 3.3 |
What are Takealot.com's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |