What is Game's business focus and history?
Game is a South African retail chain headquartered in Sandton, Gauteng, offering a wide range of products including electronics and home goods. The company operates both offline stores and an e-commerce platform, providing a comprehensive shopping experience to consumers across South Africa.
Game Corporate Details & Core Services
Game is a South African retail chain offering a wide range of products across various departments, including electronics, home goods, and more. The company emphasizes competitive pricing and provides services such as store locators and digital leaflets, aiming to cater to the shopping needs of consumers in South Africa by providing a comprehensive online shopping experience.
Game Contact Information & Official Links
| Website | https://www.game.co.za |
| Social | |
| Email id | info@game.co.za |
| Phone number | +27 11 498 4000 |
| Head office address | Sandton, Gauteng, South Africa |
| Tags | Retail Electronics Home Goods |
What are Game's Key Business Metrics & Stats?
| No of employees | |
| Founded year | |
| Type | private |
| SAICS CODE | 5311 |
| NAICS Code | 452210 |
| Industry | Retail |
| Location | Sandton, Gauteng, South Africa |
| Other website | gamestores.co.za, gameloans.co.za, monacostyle.co.za, gamebaby.co.za, gamecards.co.za, talktogame.co.za, littleone.co.za |
| Pricing Strategy | Standard retail pricing, Promotional discounts |
How much funding has Game raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are Game's Core Products?
| Name | Description |
|---|---|
| Electronics | A wide range of electronics including TVs, laptops, gaming consoles, and smartphones. |
| Home Appliances | Various home appliances such as washing machines, refrigerators, and microwaves. |
| Furniture | Indoor and outdoor furniture options catering to diverse tastes and budgets. |
| Sporting Goods | Activewear essentials including tees, shorts, and tracksuits from popular brands. |
| Groceries | Everyday grocery essentials including fresh produce, dairy, frozen foods, and pantry staples. |
| Office Supplies | Office supplies such as notebooks, pens, and sticky notes for home and office needs. |
What are the latest developments at Game?
| Date | Type | Description |
|---|---|---|
| 02, 2026 | news | Massmart considers closing around 20 Game stores in Gauteng, Western Cape, and KwaZulu-Natal, potentially converting them into Walmart stores. |
| 02, 2026 | news | Massmart confirms plans to open a third Walmart store in Boksburg, Gauteng, replacing a former Game store. |
| 02, 2026 | news | Massmart plans to reveal more details about its future strategy for Walmart in South Africa in the second quarter of 2026. |
Game VS Makro South Africa VS HiFi Corp VS Incredible Connection VS OK Furniture VS Fair Price : 2026 Comparison
| Feature | Game | Makro South Africa | HiFi Corp | Incredible Connection | OK Furniture | Fair Price |
|---|---|---|---|---|---|---|
| Core Strengths | Electronics, Home Appliances, Furniture, Sporting Goods, Groceries, Office Supplies | Electronics, Major Appliances, Camping Gear, Sports Equipment, Homeware, Food, Clothing, Alcohol | Lenovo IdeaPad 3 AMD Ryzen™ 7-7735H 16GB RAM 512GB SSD Laptop, Hisense 154L Top Freezer Fridge Titanium Silver H225TTS, Defy 247L Bottom Freezer Fridge Metallic DAC447, Hisense 85-inch Smart 4K UHD TV-85A6N, Acer Aspire Lite 15 Intel® Celeron® N4500 4GB RAM 128GB eMMC Laptop | Lenovo IdeaPad Slim 3 Intel® Core™ i5 13420H 8GB RAM 512GB SSD Laptop, Samsung Galaxy S25 FE 128GB Jet Black, ASUS Vivobook Go E510 Intel® Celeron® N4500 4GB RAM 256GB SSD Laptop Black, Acer Aspire Lite 15 Intel® Celeron® N4500 8GB RAM 256GB SSD Laptop Bundle, Orion 14 Intel® Pentium® 6500Y 8GB RAM 256GB SSD Laptop, HP 15s Intel® N100 8GB RAM And 256GB SSD Backpack And Wireless Mouse Bundle, Samsung Galaxy S25 FE 256GB Jet Black, Apple Watch SE GPS 44mm Midnight Alu Case with Midnight Sport Band M/L, Samsung Galaxy Tab S10 Lite 5G 128GB Gray, Apple MacBook Air 13 M4 10 Core CPU 8 Core GPU 16GB RAM 256GB SSD Midnight | Tisha 2-Piece Chaise Lounge Suite, Hisense 50" Full HD Smart LED TV 50A4Q, Midea 513L Silver Side-by-Side Fridge HC-689WEN-ND, 107cm Dante Robe, 107cm Greyston Robe (4 Drawers) | Midea 7KG Front Loader Washing Machine, Bennett Read Mini Oven 2-Plate 30L, Homestar 4-Bar Heater with Humidifier, Samsung 32L Mirror Microwave, Midea 13KG Top Loader Washing Machine |
| Founded Year | 1971 | 1995 | 1927 | 1999 | ||
| Stock Name/Ticker | ||||||
| Type | private | private | private | private | private | private |
| Global Employees | 5001 | 3500 | 1000 | |||
| Revenue (Annual) | $25.4 Million(2024) | $1.9 Billion(2025) | $() | $24 Million(2024) | $13 Million(2024) | $71.2 Million(2025) |
| Headquarters | Sandton, Gauteng, South Africa | Sandton, Gauteng, South Africa | Johannesburg, Gauteng, South Africa | Marlboro, Gauteng, South Africa | Edenvale, Gauteng, South Africa | Johannesburg, Gauteng, South Africa |
| Latest Valuation |
What are Game's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Massdiscounters (Pty) Limited |
| Cin number | |
| GST number | |
| Registration number |
Who is in Game's executive leadership team?
| Name | Designation |
|---|---|
| CEO |
Where are Game's primary office locations?
| City | Country |
|---|---|
| Johannesburg | South Africa |
| Pretoria | South Africa |
| Cape Town | South Africa |
What are the current business signals and market intelligence for Game?
| Spending next 3 months | Enhancing online customer service, Improving order fulfillment processes, Expanding product inventory |
| Pain points | Delayed refunds, Poor customer service, Order inaccuracies, Stock shortages |
| Sales motion | In-store purchases, Online sales |
| Buyer Persona | Price-conscious shoppers, Tech-savvy consumers |
| Type of customer | Individual consumers, Households |
| Key customer domain | Retail |
| Annual ACV | Varies by product category |
What is Game's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 25.4 Million |
What are Game's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Game's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |