What is OK Furniture's business focus and history?
OK Furniture, founded in 1927, is a private company based in Edenvale, South Africa. As a division of Shoprite Checkers (Pty) Ltd, it operates over 300 stores across Southern Africa, offering affordable furniture, appliances, and home entertainment products.
OK Furniture Corporate Details & Core Services
OK Furniture, a division of Shoprite Checkers (Pty) Ltd, is a leading furniture retailer in Southern Africa, offering a wide range of affordable furniture, appliances, and home entertainment products across over 300 stores in South Africa and neighboring countries.
OK Furniture Contact Information & Official Links
| Website | https://www.okfurniture.co.za |
| Social | |
| Email id | okfurniture@pl.co.za |
| Phone number | 0861 00 88 61 |
| Head office address | Edenvale, Gauteng, South Africa |
| Tags | Furniture Appliances Home Entertainment |
What are OK Furniture's Key Business Metrics & Stats?
| No of employees | |
| Founded year | 1927 |
| Type | private |
| SAICS CODE | 5712 |
| NAICS Code | 442110 |
| Industry | Retail |
| Location | Edenvale, Gauteng, South Africa |
| Parent Company | shoprite.co.za |
| Subsidiary Company | okpowerexpress.co.za |
| Pricing Strategy | Cash purchases, Credit agreements with up to 36 months to pay, Lay-by options with up to 6 months to pay, interest-free |
How much funding has OK Furniture raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are OK Furniture's Core Products?
| Name | Description |
|---|---|
| Tisha 2-Piece Chaise Lounge Suite | A comfortable and stylish two-piece chaise lounge suite, perfect for enhancing your living room decor. |
| Hisense 50" Full HD Smart LED TV 50A4Q | A 50-inch Full HD Smart LED TV from Hisense, offering high-quality visuals and smart features for an immersive viewing experience. |
| Midea 513L Silver Side-by-Side Fridge HC-689WEN-ND | A spacious 513-liter side-by-side refrigerator from Midea, featuring a sleek silver design and advanced cooling technology. |
| 107cm Dante Robe | A 107cm wardrobe offering ample storage space with a modern design, suitable for organizing your clothing and accessories. |
| 107cm Greyston Robe (4 Drawers) | A 107cm wardrobe featuring four drawers, combining functionality and style for efficient storage solutions. |
What are the latest developments at OK Furniture?
| Date | Type | Description |
|---|---|---|
| October, 2025 | news | OK Furniture wins Platinum at Daily Sun Readers' Choice Awards |
| September, 2024 | news | Shoprite sells its furniture business, including OK Furniture and House & Home, to Pepkor |
| October, 2023 | news | OK Furniture voted favorite furniture store in the Daily Sun Readers' Choice Awards |
| October, 2023 | news | OK Furniture voted favorite furniture store in the City Press Readers' Choice Awards |
| October, 2019 | news | OK Furniture voted South Africa's No. 1 Furniture Retailer at the Ask Afrika Icon Awards |
What industry awards and recognitions has OK Furniture received?
| Date | Type | Description |
|---|---|---|
| October, 2025 | award | Platinum Award Winner in the Daily Sun Readers' Choice Awards |
| October, 2023 | award | Voted favorite furniture store in the Daily Sun Readers' Choice Awards |
| October, 2023 | award | Voted favorite furniture store in the City Press Readers' Choice Awards |
| October, 2019 | award | Voted South Africa's No. 1 Furniture Retailer at the Ask Afrika Icon Awards |
OK Furniture VS House & Home VS Russells VS Bradlows VS Fair Price VS HiFi Corp : 2026 Comparison
| Feature | OK Furniture | House & Home | Russells | Bradlows | Fair Price | HiFi Corp |
|---|---|---|---|---|---|---|
| Core Strengths | Tisha 2-Piece Chaise Lounge Suite, Hisense 50" Full HD Smart LED TV 50A4Q, Midea 513L Silver Side-by-Side Fridge HC-689WEN-ND, 107cm Dante Robe, 107cm Greyston Robe (4 Drawers) | Clara 4 Piece Fabric Steel Grey Lounge Suite, Tara 7-Piece Dining Room Suite, Siemens Fully Automatic Coffee Machine EQ600 TE655203RW, Alva Gas Patio Heater GHP14/17, Magneto Rechargeable LED Compact DBK251 | Cozy Nights Alexa MKII 152cm (Queen) Medium Base Set Standard Length, Leah 3 Seater Couch, Black, City 4 Piece Lounge Suite, Brown, Defy 15kg Twinmaid 1500 Twin Tub DTT152 White, Sealy Phuket 152cm (Queen) Plush Base Set Standard Length | Avanti MK2 6 Piece Lounge Suite, Plain Grey, Cozy Nights Turnberry MKII 152cm (Queen) Firm Base Set Standard Length, Barbados 6 Piece Corner Lounge Suite, Brown, Hisense 263L Fridge Freezer Inox H370BIT-WD, Defy 496L Side By Side Glassdoor Fridge Freezer Water Dispenser DFF456 | Midea 7KG Front Loader Washing Machine, Bennett Read Mini Oven 2-Plate 30L, Homestar 4-Bar Heater with Humidifier, Samsung 32L Mirror Microwave, Midea 13KG Top Loader Washing Machine | Lenovo IdeaPad 3 AMD Ryzen™ 7-7735H 16GB RAM 512GB SSD Laptop, Hisense 154L Top Freezer Fridge Titanium Silver H225TTS, Defy 247L Bottom Freezer Fridge Metallic DAC447, Hisense 85-inch Smart 4K UHD TV-85A6N, Acer Aspire Lite 15 Intel® Celeron® N4500 4GB RAM 128GB eMMC Laptop |
| Founded Year | 1927 | 1977 | 1901 | 1999 | ||
| Stock Name/Ticker | JD (JSE) | |||||
| Type | private | private | private | private | private | private |
| Global Employees | 1483 | 1000 | ||||
| Revenue (Annual) | $13 Million(2024) | $7.2 Million(2024) | $5.6 Million(2024) | $7.5 Million(2024) | $71.2 Million(2025) | $() |
| Headquarters | Edenvale, Gauteng, South Africa | Edenvale, South Africa | Cape Town, Western Cape, South Africa | Johannesburg, Gauteng, South Africa | Johannesburg, Gauteng, South Africa | Johannesburg, Gauteng, South Africa |
| Latest Valuation |
What are OK Furniture's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Shoprite Checkers (Pty) Ltd |
| Cin number | |
| GST number | |
| Registration number |
Who is in OK Furniture's executive leadership team?
| Name | Designation |
|---|---|
| CEO |
Where are OK Furniture's primary office locations?
| City | Country |
|---|---|
| Johannesburg | South Africa |
| Pretoria | South Africa |
| Port Elizabeth | South Africa |
| Mokopane | South Africa |
What are the current business signals and market intelligence for OK Furniture?
| Spending next 3 months | Expanding product range, Enhancing online shopping experience, Increasing promotional activities |
| Pain points | Limited product availability, Delivery delays, Customer service responsiveness |
| Sales motion | In-store purchases, Online sales, Credit financing options |
| Buyer Persona | Middle-income families, First-time homeowners, Individuals seeking affordable home furnishings |
| Type of customer | Budget-conscious consumers, Homeowners, Renters |
| Key customer domain | Residential furniture, Home appliances, Electronics |
| Annual ACV | R3,000 to R10,000 per customer |
What is OK Furniture's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 13 Million |
What are OK Furniture's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating | 3.3 |
What are OK Furniture's business model and service classifications?
| Saas | No |
| Offline Stores | Yes |
| Service | No |
| Ecommerce | Yes |
| Exporter | No |
| Mobile App | No |
| Retail | Yes |
| B2B | No |
| B2C | Yes |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |