What is Fair Price's business focus and history?
Fair Price is a privately held company based in Johannesburg, South Africa, founded in 1999. It operates as a furniture and appliance retailer, offering a range of locally manufactured and imported products. The company has over 100 stores across South Africa, including locations in Gauteng, North West, Mpumalanga, Free State, and Limpopo provinces.
Fair Price Corporate Details & Core Services
Fair Price is a partially integrated furniture and appliance company specializing in the retail of locally manufactured and imported furniture and appliances. The company operates stores in townships, central business districts, suburban and regional shopping malls, and value marts across South Africa.
Fair Price Contact Information & Official Links
| Website | https://www.fairprice.co.za |
| Social | |
| Email id | info@fairprice.co.za |
| Phone number | +27 87 741 3459 |
| Head office address | Johannesburg, Gauteng, South Africa |
| Tags | Furniture Appliances Electronics Retail |
What are Fair Price's Key Business Metrics & Stats?
| No of employees | 1000 |
| Founded year | 1999 |
| Type | private |
| SAICS CODE | 5712 |
| NAICS Code | 442110 |
| Industry | Retail |
| Location | Johannesburg, Gauteng, South Africa |
| Pricing Strategy | Cash payments, 12-month interest-free lay-by, Online payment options including EFT and credit cards |
How much funding has Fair Price raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are Fair Price's Core Products?
| Name | Description |
|---|---|
| Midea 7KG Front Loader Washing Machine | A 7kg front-loading washing machine from Midea, featuring a titanium finish and a 5-year warranty. |
| Bennett Read Mini Oven 2-Plate 30L | A compact 30-liter mini oven with two hot plates, suitable for small kitchens or limited spaces. |
| Homestar 4-Bar Heater with Humidifier | A 4-bar heater from Homestar, equipped with a built-in humidifier to maintain comfortable indoor air quality. |
| Samsung 32L Mirror Microwave | A 32-liter microwave oven from Samsung, featuring a mirror finish and multiple cooking functions. |
| Midea 13KG Top Loader Washing Machine | A 13kg top-loading washing machine from Midea, designed for large households and heavy laundry loads. |
What are the latest developments at Fair Price?
| Date | Type | Description |
|---|---|---|
| 12, 2025 | news | Fair Price's website, fairprice.co.za, was evaluated by ScamAdviser and received a high trust score, indicating it is safe for consumers. |
| 02, 2026 | news | Fair Price's website, fairprice.co.za, was evaluated by Scam Detector and received a high trust score, indicating it is safe for consumers. |
What industry awards and recognitions has Fair Price received?
| Date | Type | Description |
|---|---|---|
| , 2015 | award | Fair Price won the Readers Choice Awards and the Platinum PMS Award for Best Furniture Store. |
Fair Price VS OK Furniture VS Decofurn Furniture VS House & Home VS Bradlows VS Cielo : 2026 Comparison
| Feature | Fair Price | OK Furniture | Decofurn Furniture | House & Home | Bradlows | Cielo |
|---|---|---|---|---|---|---|
| Core Strengths | Midea 7KG Front Loader Washing Machine, Bennett Read Mini Oven 2-Plate 30L, Homestar 4-Bar Heater with Humidifier, Samsung 32L Mirror Microwave, Midea 13KG Top Loader Washing Machine | Tisha 2-Piece Chaise Lounge Suite, Hisense 50" Full HD Smart LED TV 50A4Q, Midea 513L Silver Side-by-Side Fridge HC-689WEN-ND, 107cm Dante Robe, 107cm Greyston Robe (4 Drawers) | Emmy Wooden Leg Dining Chair, Ally 2-Door TV Unit, Kappy 3 Drawer Pedestal, Ally 1-Door TV Unit, Bria Fabric Headboard | Clara 4 Piece Fabric Steel Grey Lounge Suite, Tara 7-Piece Dining Room Suite, Siemens Fully Automatic Coffee Machine EQ600 TE655203RW, Alva Gas Patio Heater GHP14/17, Magneto Rechargeable LED Compact DBK251 | Avanti MK2 6 Piece Lounge Suite, Plain Grey, Cozy Nights Turnberry MKII 152cm (Queen) Firm Base Set Standard Length, Barbados 6 Piece Corner Lounge Suite, Brown, Hisense 263L Fridge Freezer Inox H370BIT-WD, Defy 496L Side By Side Glassdoor Fridge Freezer Water Dispenser DFF456 | Amberweave Couch Collection, Buick Patio Armchair, Embergrain Couch Range, Barcelona Collection, Hawker Collection, Morello Leather Chaises, Snowden Lounge Chairs |
| Founded Year | 1999 | 1927 | 2008 | 1977 | 1901 | 2007 |
| Stock Name/Ticker | JD (JSE) | |||||
| Type | private | private | private | private | private | private |
| Global Employees | 1000 | 180 | 1483 | |||
| Revenue (Annual) | $71.2 Million(2025) | $13 Million(2024) | $23 Million(2024) | $7.2 Million(2024) | $7.5 Million(2024) | $10.9 Million(2024) |
| Headquarters | Johannesburg, Gauteng, South Africa | Edenvale, Gauteng, South Africa | Cape Town, Western Cape, South Africa | Edenvale, South Africa | Johannesburg, Gauteng, South Africa | South Africa |
| Latest Valuation |
What are Fair Price's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Fair Price Group |
| Cin number | |
| GST number | |
| Registration number |
Who is in Fair Price's executive leadership team?
| Name | Designation |
|---|---|
| CEO |
Where are Fair Price's primary office locations?
| City | Country |
|---|---|
| Johannesburg | South Africa |
What are the current business signals and market intelligence for Fair Price?
| Spending next 3 months | Expanding store network, Enhancing online shopping platform, Strengthening delivery logistics |
| Pain points | Limited access to affordable, quality furniture, Need for flexible payment options, Desire for convenient delivery services |
| Sales motion | In-store cash and lay-by sales, Online purchases with delivery, Partnerships with local manufacturers |
| Buyer Persona | Budget-conscious families, First-time homeowners, Individuals furnishing on a budget |
| Type of customer | Low- and middle-income consumers, Homeowners seeking affordable furniture and appliances |
| Key customer domain | Residential households, Small businesses |
| Annual ACV | R1,000 to R10,000 per customer |
What is Fair Price's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2025 | 71.2 Million |
What are Fair Price's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Fair Price's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |