What is Amazon South Africa's business focus and history?
Amazon South Africa, launched in 2024, is the South African subsidiary of Amazon.com, Inc., offering a vast selection of products across various categories, including local and international brands. Headquartered in Cape Town, it provides services such as same-day and next-day delivery, and has office locations in Johannesburg and Durban.
Amazon South Africa Corporate Details & Core Services
Amazon South Africa, operating under Amazon.co.za, is the South African subsidiary of Amazon.com, Inc., offering a wide range of products across various categories, including local and international brands, with services such as same-day and next-day delivery.
Amazon South Africa Contact Information & Official Links
| Website | https://www.amazon.co.za |
| Social | |
| Head office address | Cape Town, Western Cape, South Africa |
| Tags | E-commerce Retail Online Shopping |
What are Amazon South Africa's Key Business Metrics & Stats?
| No of employees | |
| Founded year | 2024 |
| Type | public |
| Industry | E-commerce |
| Location | Cape Town, Western Cape, South Africa |
| Parent Company | amazon.com |
| Stock Name | AMZN (NASDAQ) |
| Pricing Strategy | Individual Plan: R10 per item sold, Professional Plan: R400 per month (promotional rate of R1 per month until December 2026), Referral fees: 6% to 15% of the product's selling price, depending on category |
How much funding has Amazon South Africa raised to date?
| Name | Description |
|---|---|
| Latest Valuation | 2.3 Trillion (USD) |
What are Amazon South Africa's Core Products?
| Name | Description |
|---|---|
| Consumer Electronics | A wide range of electronic devices including smartphones, laptops, and accessories from brands like Apple, Sony, and HP. |
| Sporting Equipment | Equipment and gear for various sports and outdoor activities, catering to both amateurs and professionals. |
| Toys | A diverse selection of toys for children of all ages, featuring popular brands like LEGO. |
| Home and Kitchen Appliances | Appliances and tools for home improvement and kitchen use, including products from Chicco and Maybelline. |
| Beauty Products | A variety of beauty and personal care items from brands such as Neutrogena and Johnson’s. |
| Local South African Brands | Products from local sellers including Amanda-Jayne, King Kong Leather, Masodi, and Tiger Lily. |
What are the latest developments at Amazon South Africa?
| Date | Type | Description |
|---|---|---|
| Feb, 2026 | Partnership | Amazon South Africa named Diamond Partner for Converge Africa 2026, aiming to boost digital commerce growth and small business enablement. |
| Apr, 2025 | Event | Amazon South Africa hosted its inaugural Seller Summit, providing guidance and networking opportunities to over 300 local entrepreneurs. |
| Jun, 2025 | Expansion | Amazon South Africa expanded its product offerings to include non-perishable groceries, pet supplies, and health supplements. |
| Sep, 2024 | Launch | Amazon launched 'Shop Mzansi', a marketplace featuring thousands of local products from over 160 South African brands. |
| May, 2024 | Launch | Amazon.co.za officially went live, offering South African customers a new online shopping experience with local and international brands. |
What industry awards and recognitions has Amazon South Africa received?
| Date | Type | Description |
|---|---|---|
| Feb, 2026 | Partnership | Amazon South Africa named Diamond Partner for Converge Africa 2026. |
Amazon South Africa VS Takealot.com VS Makro South Africa VS Loot.co.za VS Superbalist VS Zando : 2026 Comparison
| Feature | Amazon South Africa | Takealot.com | Makro South Africa | Loot.co.za | Superbalist | Zando |
|---|---|---|---|---|---|---|
| Core Strengths | Consumer Electronics, Sporting Equipment, Toys, Home and Kitchen Appliances, Beauty Products, Local South African Brands | Electronics, Home & Kitchen, Fashion, Health & Beauty, Sports & Outdoors, Books & Stationery, Toys & Games, Groceries | Electronics, Major Appliances, Camping Gear, Sports Equipment, Homeware, Food, Clothing, Alcohol | Books, Electronics, Home Appliances, Toys, Health & Beauty, Fashion, Outdoor, Stationery & Office | Women's Fashion, Men's Fashion, Kids' Clothing, Home & Living, Beauty Products, Footwear, Accessories, Sportswear | Women's Clothing, Men's Clothing, Footwear, Accessories, Beauty Products, Homeware, Kids' Clothing, Sportswear |
| Founded Year | 2024 | 2011 | 1971 | 2003 | 2010 | 2012 |
| Stock Name/Ticker | AMZN (NASDAQ) | |||||
| Type | public | private | private | private | private | private |
| Global Employees | 2471 | 5001 | 52 | 291 | ||
| Revenue (Annual) | $823 Million(2025) | $1.9 Billion(2025) | $() | $22.4 Million(2024) | $35 Million(2025) | |
| Headquarters | Cape Town, Western Cape, South Africa | Cape Town, South Africa | Sandton, Gauteng, South Africa | Cape Town, Western Cape, South Africa | Cape Town, Western Cape, South Africa | Cape Town, Western Cape, South Africa |
| Latest Valuation | $2.3 Trillion |
What are Amazon South Africa's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Amazon South Africa |
| Cin number | |
| GST number | |
| Registration number |
Who is in Amazon South Africa's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Andy Jassy |
| Executive Chairman | Jeff Bezos |
| Managing Director of Sub-Saharan Africa | Robert Koen |
Where are Amazon South Africa's primary office locations?
| City | Country |
|---|---|
| Cape Town | South Africa |
| Johannesburg | South Africa |
| Durban | South Africa |
What are the current business signals and market intelligence for Amazon South Africa?
| Spending next 3 months | Expanding product categories to include groceries, pet food, and health supplements, Enhancing delivery infrastructure for same-day and next-day services, Strengthening partnerships with local South African brands and sellers |
| Pain points | Competing with established local e-commerce platforms like Takealot, Building trust and brand recognition in the South African market, Ensuring efficient logistics and delivery in diverse regions |
| Sales motion | Direct-to-consumer online sales through Amazon.co.za, Onboarding local sellers to expand product offerings, Offering promotional incentives like free delivery on first orders |
| Buyer Persona | Tech-savvy individuals seeking convenience in online shopping, Local entrepreneurs and businesses aiming to reach a broader audience |
| Type of customer | Individual consumers seeking a wide range of products, Small and medium-sized businesses looking to sell products online |
| Key customer domain | E-commerce retail, Local South African brands and artisans |
| Annual ACV | Varies based on seller plan: Individual plan at R10 per item sold; Professional plan at R400 per month, Additional referral fees ranging from 6% to 15% depending on product category |
What are Amazon South Africa's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating | 3.2 |
What are Amazon South Africa's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |