What is Stori's business focus and history?
Stori is a funded company based in Ciudad de México (Mexico), founded in 2018 by Bin Chen, Marlene Garayzar, Sherman He, Nick Chen, and GY Liu. It operates as a fintech company offering credit cards and deposit accounts to underserved populations in Latin America. Stori has raised significant funding, including a $150 million Series C-2 round in July 2022, achieving a valuation of $1.2 billion. The company has 766 employees and reported a revenue of $300 million in 2025. Its top competitors include companies like Affirm, Afterpay, and Upgrade.
Stori Corporate Details & Core Services
Stori is a Mexican fintech company founded in 2018, offering credit cards and deposit accounts to underserved populations in Latin America through a mobile-first platform.
Stori Contact Information & Official Links
What are Stori's Key Business Metrics & Stats?
No of employees 766
Founded year 2018
Type private
SAICS CODE 6141
NAICS Code 522210
Industry Financial Services
Location Ciudad de México, Ciudad de México, Mexico
Other website storicard.com
Pricing Strategy No annual fee credit cards, High-yield deposit accounts
Stori
Firmographic Snapshot
2026
2018
Founded Year
766
Global Employees
Mexico
Headquarters
Financial Services Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Stori raised to date?
Name
Description
Funding Amount
USD 150 Million
Stage
Series C-2
Latest Valuation
1.2 Billion (USD)
Lead Investor
BAI Capital
Investors
BAI Capital, GIC, GGV Capital, Lightspeed Venture Partners, General Catalyst, Vision Plus Capital, Goodwater Capital, Tresalia Capital, Davidson Kempner Capital Management LP
What are Stori's Core Products?
Name
Description
Stori Credit Card
A credit card with no annual fee, designed for individuals without a credit history, offering a 99% approval rate.
Stori Cuenta+
A deposit account offering a nominal annual yield of 15%, with daily interest payments and 24/7 access to funds.
Stori Black
A premium credit card designed for customers with a solid credit history, offering enhanced benefits.
SHEIN x Stori Credit Card
A co-branded credit card in partnership with SHEIN, offering exclusive benefits for online fashion purchases.
Movimex x Stori Credit Card
A co-branded credit card in collaboration with the State of Mexico, providing benefits for public transportation users.
What are the latest developments at Stori?
Date
Type
Description
July, 2022
Funding
Stori raised $150 million in Series C-2 funding, achieving a valuation of $1.2 billion.
May, 2025
Product Launch
Stori launched the Movimex x Stori Credit Card in collaboration with the State of Mexico, offering benefits for public transportation users.
What industry awards and recognitions has Stori received?
Date
Type
Description
May, 2025
Recognition
Stori received the 'Hecho en México' seal from the SecretarÃa de EconomÃa.
Stori VS Affirm VS Afterpay VS Upgrade VS Petal VS Atlanticus Holdings Corporation : 2026 Comparison
Feature
Stori
Affirm
Afterpay
Upgrade
Petal
Atlanticus Holdings Corporation
Core Strengths Stori Credit Card, Stori Cuenta+, Stori Black, SHEIN x Stori Credit Card, Movimex x Stori Credit Card
Affirm Card, Buy Now, Pay Later, Savings Account
Afterpay
Personal Loans, Upgrade Cards, OneCard, Premier Savings, Rewards Checking Preferred, Auto Refinance, Flex Pay
Petal 1, Petal 2, Petal 1 Rise
Aspire Mastercard, Imagine Visa, Fortiva Mastercard, Mercury Financial, Fortiva Retail Credit, Curae, CAR
Founded Year 2018
2012
2014
2016
2016
1996
Stock Name/Ticker AFRM (NASDAQ)
APT (ASX)
ATLC (NASDAQ)
Type private
public
public
private
private
public
Global Employees 766
2500
355
1950
524
Revenue (Annual) $300 Million(2025)
$3.2 Billion(2025)
$1 Billion(2023)
$495.3 Million(2025)
Headquarters Ciudad de México, Ciudad de México, Mexico
San Francisco, California, United States
Melbourne, Victoria, Australia
San Francisco, California, United States
New York, New York, United States
Atlanta, Georgia, United States
Latest Valuation $1.2 Billion
$16.8 Billion
$29 Billion
$7.3 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Affirm
3.2 | 2500
Afterpay
1 | 355
Atlanticus Holdings Corporation
495.3 | 524
Competitive Landscape 2026
DexterAgent.ai
What are Stori's official legal and registration details?
Name
Description
Legal Name
Stori México, S.A. de C.V., Sociedad Financiera Popular
Cin number
GST number
Registration number
Who is in Stori's executive leadership team?
Name
Designation
CEO
Bin Chen
Chief Governance Officer
Marlene Garayzar
Where are Stori's primary office locations?
City
Country
Ciudad de México
Mexico
Arlington
United States
What are the current business signals and market intelligence for Stori?
Spending next 3 months
Product development, Market expansion, Customer acquisition
Pain points
Limited access to credit, Complex application processes, High fees
Sales motion
Direct-to-consumer via mobile app
Buyer Persona
Young adults, Emerging middle class, Individuals new to credit
Type of customer
Underbanked consumers, Individuals without credit history
Key customer domain
Mexico
Annual ACV
$500
What is Stori's annual revenue history?
Year
Revenue (USD)
2025
300 Million
What are Stori's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4.2
Glassdoor Rating
4.2
Saas
No
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
Yes
Retail
No
B2B
No
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
