What is Petal's business focus and history?

Petal is a financial technology company based in New York, United States, founded in 2016 by Jason Gross, Andrew Endicott, David Ehrich, and Jack Arenas. It offers Visa credit cards designed to help individuals build credit through alternative data analysis, such as banking history, rather than traditional credit scores. Petal has raised $13 million in Series A funding from investors including Valar Ventures and Third Prime Capital. The company offers three credit card products: Petal 1, Petal 2, and Petal 1 Rise, each tailored to different customer needs.

Petal Corporate Details & Core Services

Petal is a financial technology company offering Visa credit cards designed to help individuals build credit through alternative data analysis, such as banking history, rather than traditional credit scores.

Petal Contact Information & Official Links

Website https://www.petalcard.com
Social
Email id support@petalcard.com
Phone number 1-855-697-3825
Head office address New York, New York, United States
Tags Fintech Credit Cards Financial Services Machine Learning

What are Petal's Key Business Metrics & Stats?

No of employees
Founded year 2016
Type private
Industry Financial Services
Location New York, New York, United States
Pricing Strategy Petal 1: No annual fee, Petal 2: No fees of any kind, Petal 1 Rise: $59 annual membership fee
Petal Firmographic Snapshot 2026 2016 Founded Year Global Employees United States Headquarters FinancialServices Industry Private Type Verified by DexterAgent.ai

How much funding has Petal raised to date?

Name Description
Funding Amount USD 13 Million
Stage Series A
Latest Valuation (USD)
Lead Investor Valar Ventures
Investors Valar Ventures, Third Prime Capital

What are Petal's Core Products?

Name Description
Petal 1 A Visa credit card designed to help build credit without an annual membership fee, offering cash back at select merchants.
Petal 2 A Visa credit card offering cash back on everyday purchases with no fees of any kind.
Petal 1 Rise A Visa credit card aimed at building credit, featuring a $59 annual membership fee and cash back at select merchants.

What are the latest developments at Petal?

Date Type Description
March, 2018 Partnership Petal partners with WebBank to issue the Petal Visa credit card nationwide.
Name Description
Legal Name Petal Card, Inc.
Cin number
GST number
Registration number

Who is in Petal's executive leadership team?

Name Designation
CEO Jason Gross
Co-Founder Andrew Endicott
Co-Founder David Ehrich
Co-Founder Jack Arenas

Where are Petal's primary office locations?

City Country
New York United States
Richmond United States

What are the current business signals and market intelligence for Petal?

Pain points Limited access to credit for individuals without traditional credit scores
Sales motion Direct-to-consumer
Buyer Persona Individuals seeking to build or improve their credit history
Type of customer Individuals with limited or no credit history
Key customer domain

What are Petal's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Petal's business model and service classifications?

Saas No
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App Yes
Retail No
B2B No
B2C Yes
Manufacturing No
Wholesale No
Importer No
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