What is Souq.com's business focus and history?

Souq.com, founded in 2005 in Dubai, was the largest e-commerce platform in the Arab world, offering a vast array of products across multiple categories. Acquired by Amazon in 2017 for $580 million, it was rebranded as Amazon.ae in 2019, marking Amazon's expansion into the Middle East market.

Souq.com Corporate Details & Core Services

Souq.com was the largest e-commerce platform in the Arab world, offering a wide range of products across various categories. Founded in 2005 in Dubai, it was acquired by Amazon in 2017 and rebranded as Amazon.ae in 2019.

Souq.com Contact Information & Official Links

Website https://www.amazon.ae/
Social  
Phone number +971 4 361 3553
Head office address Dubai, Dubai, United Arab Emirates
Tags E-commerce Online Shopping Retail

What are Souq.com's Key Business Metrics & Stats?

No of employees 4500
Founded year 2005
Type private
SAICS CODE 5961
NAICS Code 454110
Industry E-commerce
Location Dubai, Dubai, United Arab Emirates
Parent Company amazon.com
Stock Name AMZN (NASDAQ)
Souq.com AMZN (NASDAQ) Firmographic Snapshot 2026 2005 Founded Year 4500 Global Employees United Arab Emirates Headquarters E-commerce Industry Private Type Verified by DexterAgent.ai

How much funding has Souq.com raised to date?

Name Description
Funding Amount USD 275 Million
Stage Series G
Latest Valuation 1 Billion (USD)
Lead Investor Naspers
Investors Naspers, Tiger Global Management

What are Souq.com's Core Products?

Name Description
Consumer Electronics A wide range of electronic devices including smartphones, laptops, and home appliances.
Fashion Clothing, footwear, and accessories for men, women, and children.
Health and Beauty Products related to personal care, skincare, and wellness.
Household Goods Items for home improvement, kitchenware, and furniture.
Baby Products Essentials for infants and toddlers, including toys and clothing.

What are the latest developments at Souq.com?

Date Type Description
09, 2021 news Amazon launches Amazon.eg in Egypt, completing the rebranding of Souq.com.
06, 2020 news Souq.com in Saudi Arabia rebrands to Amazon.sa.
05, 2019 news Amazon rebrands Souq.com in the UAE to Amazon.ae.

Souq.com VS noon VS Jumia VS Namshi VS InstaShop VS Wadi.com : 2026 Comparison

Feature Souq.com noon Jumia Namshi InstaShop Wadi.com
Core Strengths Consumer Electronics, Fashion, Health and Beauty, Household Goods, Baby Products noon.com, noon Grocery, NowNow, noon pay, SIVVI, noon Food Jumia Marketplace, Jumia Logistics, JumiaPay Men's Fashion, Women's Fashion, Kids' Fashion, Beauty Products, Sportswear Grocery Delivery, Pharmacy Delivery, Pet Supplies, Butcheries, Bakeries, Flower Delivery, Organic Stores, Electronics, Beauty Products, Baby Care
Founded Year 2005 2016 2012 2011 2015 2015
Stock Name/Ticker AMZN (NASDAQ) JMIA (NYSE)
Type private private public private private private
Global Employees 4500 3000 912 1000
Revenue (Annual) $115.3 Million(2024) $151 Million(2023) $720.6 Million(2024) $670 Million(2024) $631 Million(2024) $13.3 Million(2025)
Headquarters Dubai, Dubai, United Arab Emirates Riyadh, Saudi Arabia Berlin, Germany Dubai, Dubai, United Arab Emirates Dubai, Dubai, United Arab Emirates Dubai, Dubai, United Arab Emirates
Latest Valuation $1 Billion $10 Billion $1 Billion $335.2 Million $360 Million  
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS noon 151 | 0 Jumia 720.6 | 3000 Namshi 670 | 912 InstaShop 631 | 1000 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Souq.com FZ LLC
Cin number
GST number
Registration number

Who is in Souq.com's executive leadership team?

Name Designation
CEO Ronaldo Mouchawar
Group CFO Asif Keshodia
CTO/COO Wisam Daoud

Where are Souq.com's primary office locations?

City Country
Dubai United Arab Emirates
Riyadh Saudi Arabia
Cairo Egypt
Amman Jordan

What are the current business signals and market intelligence for Souq.com?

What is Souq.com's annual revenue history?

Year Revenue (USD)
2024 115.3 Million
2014 1.4 Billion

What are Souq.com's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 1.7
Glassdoor Rating

What are Souq.com's business model and service classifications?

Saas No
Offline Stores No
Service No
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B No
B2C No
Manufacturing No
Wholesale No
Importer No
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