What is noon's business focus and history?
noon is a leading e-commerce platform in the Middle East, founded in 2016 by Mohamed Alabbar. Headquartered in Riyadh, Saudi Arabia, it offers a wide range of products across categories such as electronics, fashion, home goods, and groceries. noon operates in Saudi Arabia, the United Arab Emirates, and Egypt, and has expanded its ecosystem to include services like noon Grocery, NowNow, noon pay, SIVVI, and noon Food. The company has received significant funding, including a $500 million investment in December 2025, and is valued at $10 billion.
noon Corporate Details & Core Services
noon is a leading e-commerce platform in the Middle East, offering a wide range of products across categories such as electronics, fashion, home goods, and groceries. Founded in 2016 by Mohamed Alabbar in partnership with Saudi Arabia's Public Investment Fund, noon operates in Saudi Arabia, the United Arab Emirates, and Egypt.
noon Contact Information & Official Links
Website https://www.noon.com
Social
Phone number 80038888
Head office address Riyadh, , Saudi Arabia
Tags
e-commerce
online marketplace
Middle East
What are noon's Key Business Metrics & Stats?
No of employees
Founded year 2016
Type private
SAICS CODE 5961
NAICS Code 454110
Industry Retail
Location Riyadh, Saudi Arabia
Subsidiary Company
sivvi.com, namshi.com
Pricing Strategy standard pricing, discounted deals
noon
Firmographic Snapshot
2026
2016
Founded Year
Global Employees
Saudi Arabia
Headquarters
Retail Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has noon raised to date?
Name
Description
Funding Amount
USD 500 Million
Stage
Growth Equity
Latest Valuation
10 Billion (USD)
Lead Investor
Public Investment Fund (PIF)
Investors
Public Investment Fund (PIF), Mohamed Alabbar
What are noon's Core Products?
Name
Description
noon.com
The region’s leading e-commerce platform and digital marketplace.
noon Grocery
noon's grocery platform delivering fresh produce and household items.
NowNow
On-demand platform giving customers access to local stores and services.
noon pay
Secure and efficient online payment platform.
SIVVI
The region’s fastest fashion destination.
noon Food
Restaurant-first platform offering fair commissions and operating flexibility.
What are the latest developments at noon?
Date
Type
Description
November, 2022
partnership
noon.com and AD Ports Group’s KEZAD Group to develop UAE’s largest e-commerce fulfillment center in Abu Dhabi.
noon VS Amazon.ae VS Souq.com : 2026 Comparison
Feature
noon
Amazon.ae
Souq.com
Core Strengths noon.com, noon Grocery, NowNow, noon pay, SIVVI, noon Food
Amazon Bazaar
Online Marketplace
Founded Year 2016
2019
2005
Stock Name/Ticker AMZN (NASDAQ)
Type private
public
private
Global Employees 3600
4500
Revenue (Annual) $151 Million(2023)
$250 Million(2016)
Headquarters Riyadh, Saudi Arabia
Margham, Dubai, United Arab Emirates
Dubai, United Arab Emirates
Latest Valuation $10 Billion
$0
$1 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Souq.com
250 | 4500
Competitive Landscape 2026
DexterAgent.ai
What are noon's official legal and registration details?
Name
Description
Legal Name
noon.com
Cin number
GST number
Registration number
Who is in noon's executive leadership team?
Name
Designation
CEO
Faraz Khalid
Founder
Mohamed Alabbar
Where are noon's primary office locations?
City
Country
Riyadh
Saudi Arabia
Dubai
United Arab Emirates
Cairo
Egypt
What are the current business signals and market intelligence for noon?
Spending next 3 months
logistics infrastructure, technology development
Pain points
logistics challenges, competition from global e-commerce platforms
Sales motion
online direct-to-consumer, third-party marketplace
Buyer Persona
tech-savvy consumers, price-conscious shoppers
Type of customer
individual consumers, small and medium enterprises
Key customer domain
individual consumers, small and medium enterprises
Annual ACV
$100 - $500
What is noon's annual revenue history?
Year
Revenue (USD)
2023
151 Million
What are noon's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
No
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
Yes
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
