What is Nielsen's business focus and history?
Nielsen is a privately held company based in New York, USA, founded in 1923 by Arthur C. Nielsen. It operates as a global leader in audience insights, data, and analytics, providing comprehensive understanding of consumer behavior across various media platforms. Nielsen has raised $16 billion in funding through an acquisition by a private equity consortium led by Elliott Investment Management in October 2022. The company has 46,000 employees worldwide and reported a revenue of $6.5 billion in 2018. Its top competitors include companies like Kantar, Ipsos, and GfK.
Nielsen Corporate Details & Core Services
Nielsen is a global leader in audience insights, data, and analytics, providing comprehensive understanding of consumer behavior across various media platforms.
Nielsen Contact Information & Official Links
What are Nielsen's Key Business Metrics & Stats?
No of employees 15000
Founded year 1923
Type private
SAICS CODE 8732
NAICS Code 541910
Industry Media Measurement and Data Analytics
Location New York, NY, USA
Subsidiary Company
gracenote.com, nielsenmedia.com
Other website nielsen.com
Pricing Strategy Custom Pricing
Nielsen
Firmographic Snapshot
2026
1923
Founded Year
15000
Global Employees
USA
Headquarters
Media Measurement and Data Analytics Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Nielsen raised to date?
Name
Description
Funding Amount
USD 16 Billion
Stage
Acquisition
Latest Valuation
16 Billion (USD)
Lead Investor
Elliott Investment Management
Investors
Elliott Investment Management, Brookfield Business Partners
What are Nielsen's Core Products?
Name
Description
Nielsen ONE
A cross-media measurement platform providing a unified view of audience data.
Nielsen Audio
Measurement services for radio and audio audiences.
Nielsen Digital Content Ratings
Measurement of digital content consumption across devices.
What are the latest developments at Nielsen?
Date
Type
Description
October, 2022
Acquisition
Nielsen acquired by private equity consortium led by Elliott Investment Management for $16 billion.
What industry awards and recognitions has Nielsen received?
Date
Type
Description
April, 2016
Diversity Recognition
Ranked #41 on DiversityInc's Top 50 Companies for Diversity list.
Nielsen VS Kantar VS Ipsos VS GfK : 2026 Comparison
Feature
Nielsen
Kantar
Ipsos
GfK
Core Strengths Nielsen ONE, Nielsen Audio, Nielsen Digital Content Ratings
Kantar Marketplace, Kantar BrandZ
Ipsos.Digital, KnowledgePanel
gfknewron
Founded Year 1923
1992
1975
1934
Stock Name/Ticker IPS (Euronext Paris)
Type private
private
public
private
Global Employees 15000
20000
20000
8000
Revenue (Annual) $6.5 Billion(2018)
$3 Billion(2023)
$2.9 Billion(2024)
$1.5 Billion(2014)
Headquarters New York, NY, USA
London, United Kingdom
Paris, France
Nuremberg, Bavaria, Germany
Latest Valuation $16 Billion
$4 Billion
$2 Billion
$0
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Kantar
3 | 20000
Ipsos
2.9 | 20000
GfK
1.5 | 8000
Competitive Landscape 2026
DexterAgent.ai
What are Nielsen's official legal and registration details?
Name
Description
Legal Name
Nielsen Holdings plc
Cin number
GST number
Registration number
Who is in Nielsen's executive leadership team?
Name
Designation
CEO
Karthik Rao
Executive Chairman
David Kenny
Chief Financial Officer
Warren Jenson
Where are Nielsen's primary office locations?
City
Country
New York
USA
Chicago
USA
Oxford
UK
What are the current business signals and market intelligence for Nielsen?
Spending next 3 months
Audience Measurement, Data Analytics, Media Research
Pain points
Accurate Audience Measurement, Cross-Platform Data Integration, Real-Time Analytics
Sales motion
Direct Sales, Partnerships
Buyer Persona
Media Executives, Marketing Directors, Data Analysts
Type of customer
Media Companies, Advertisers, Agencies
Key customer domain
disney.com, cbs.com, nbc.com
Annual ACV
$100,000 - $1,000,000
What is Nielsen's annual revenue history?
Year
Revenue (USD)
2018
6.5 Billion
What are Nielsen's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
3.5
Glassdoor Rating
3.5
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
