What is Kantar's business focus and history?

Kantar is a privately held company based in London, United Kingdom, founded in 1992. It operates as a leading AI-native marketing data and analytics business, providing insights and consulting services to help clients understand consumer behavior and develop effective marketing strategies. Kantar has raised $3.1 billion in funding from Bain Capital. The company has 20,000 employees and operates in over 90 markets worldwide.

Kantar Corporate Details & Core Services

Kantar is the world’s leading AI-native marketing data and analytics business, providing insights and consulting services to help clients understand consumer behavior and develop effective marketing strategies.

Kantar Contact Information & Official Links

Website https://www.kantar.com
Social  
Phone number +44 (0)207 076 9000
Head office address London, , United Kingdom
Tags market research data analytics consulting consumer insights

What are Kantar's Key Business Metrics & Stats?

No of employees 20000
Founded year 1992
Type private
Industry Market Research
Location London, United Kingdom
Kantar Firmographic Snapshot 2026 1992 Founded Year 20000 Global Employees United Kingdom Headquarters MarketResearch Industry Private Type Verified by DexterAgent.ai

How much funding has Kantar raised to date?

Name Description
Funding Amount USD 3.1 Billion
Stage Private Equity
Latest Valuation 4 Billion (USD)
Lead Investor Bain Capital
Investors Bain Capital

What are Kantar's Core Products?

Name Description
Kantar Marketplace A market research platform that combines agile research products, powerful analytics, and deep brand-building expertise.
Kantar BrandZ A comprehensive brand valuation and research study covering 4.3 million consumers and 21,000 brands across 54 markets.

What are the latest developments at Kantar?

Date Type Description
July, 2024 Article Kantar AI Lab exits ‘stealth mode’ with new AI assistant & product roadmap
Name Description
Legal Name Kantar Group Ltd.
Cin number
GST number
Registration number

Who is in Kantar's executive leadership team?

Name Designation
CEO Chris Jansen
Chief Product Officer Ty Ahmad-Taylor
Chief Client Officer Alvin Bowles
Chief Operations Officer James Brooks
Chief People Officer Andy Doyle
Chief Technology Officer Mark Kimber
Chief Financial Officer Lindsay Smith
General Counsel Rebecca Symondson

Where are Kantar's primary office locations?

City Country
London United Kingdom
New York United States
São Paulo Brazil
Mumbai India
Cape Town South Africa
Jakarta Indonesia
Dubai United Arab Emirates
Cairo Egypt
Accra Ghana
Givatayim Israel

What are the current business signals and market intelligence for Kantar?

Type of customer corporate clients, advertisers, media agencies
Key customer domain

What is Kantar's annual revenue history?

Year Revenue (USD)
2023 3 Billion

What are Kantar's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Kantar's business model and service classifications?

Saas No
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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