What is GfK's business focus and history?
GfK is a private company based in Nuremberg, Germany, founded in 1934 by Ludwig Erhard. It operates as a leading global market research firm providing data and intelligence to the consumer goods industry. GfK has raised funding from investors like KKR. The company has 8,000 employees and offers products like gfknewron, an AI-powered platform providing real-time data and actionable recommendations. GfK's top competitors include companies like Nielsen, Ipsos, and Kantar.
GfK Corporate Details & Core Services
GfK is a leading global market research company providing data and intelligence to the consumer goods industry, headquartered in Nuremberg, Germany.
GfK Contact Information & Official Links
What are GfK's Key Business Metrics & Stats?
No of employees 8000
Founded year 1934
Type private
SAICS CODE 8732
NAICS Code 541910
Industry Market Research
Location Nuremberg, Bavaria, Germany
Parent Company nielseniq.com
Other website gfk.us, gfk.hk
Pricing Strategy Custom Pricing
GfK
Firmographic Snapshot
2026
1934
Founded Year
8000
Global Employees
Germany
Headquarters
Market Research Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has GfK raised to date?
Name
Description
Funding Amount
USD 0
Stage
Private Equity
Latest Valuation
0 (USD)
Lead Investor
KKR
Investors
KKR
What are GfK's Core Products?
Name
Description
gfknewron
An AI-powered platform providing real-time data and actionable recommendations.
What are the latest developments at GfK?
Date
Type
Description
July, 2023
Acquisition
NIQ and GfK complete combination, creating the world’s leading consumer intelligence company.
GfK VS Nielsen VS Ipsos VS Kantar : 2026 Comparison
Feature
GfK
Nielsen
Ipsos
Kantar
Core Strengths gfknewron
Nielsen ONE, Nielsen Audio, Nielsen Digital Content Ratings
Ipsos.Digital, KnowledgePanel
Kantar Marketplace, Kantar BrandZ
Founded Year 1934
1923
1975
1992
Stock Name/Ticker IPS (Euronext Paris)
Type private
private
public
private
Global Employees 8000
15000
20000
20000
Revenue (Annual) $1.5 Billion(2014)
$6.5 Billion(2018)
$2.9 Billion(2024)
$3 Billion(2023)
Headquarters Nuremberg, Bavaria, Germany
New York, NY, USA
Paris, France
London, United Kingdom
Latest Valuation $0
$16 Billion
$2 Billion
$4 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Nielsen
6.5 | 15000
Ipsos
2.9 | 20000
Kantar
3 | 20000
Competitive Landscape 2026
DexterAgent.ai
What are GfK's official legal and registration details?
Name
Description
Legal Name
GfK SE
Cin number
GST number
Registration number
Who is in GfK's executive leadership team?
Name
Designation
CEO
Jim Peck
COO
Tracey Massey
CFO
Mike Burwell
Chief Legal Officer
John Blenke
Chief Strategy Officer
Lorena Elizondo
President CMI and Media Measurement
Joshua Hubbert
Chief Technology and Operations Officer
Mohit Kapoor
Chief Transformation Officer
Curtis Miller
Chief Human Resources Officer
Shaun Zitting
Where are GfK's primary office locations?
City
Country
New York
USA
London
UK
Paris
France
Tokyo
Japan
What are the current business signals and market intelligence for GfK?
Spending next 3 months
Technology Investments, Market Expansion
Pain points
Data Integration, Real-time Analytics
Sales motion
Direct Sales, Consultative Selling
Buyer Persona
Marketing Managers, Product Managers, Business Analysts
Type of customer
Retailers, Manufacturers, Media Companies
Key customer domain
procterandgambel.com, unilever.com, cocacola.com
Annual ACV
$100,000 - $500,000
What is GfK's annual revenue history?
Year
Revenue (USD)
2014
1.5 Billion
What are GfK's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
3.5
Glassdoor Rating
3.5
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
