What is Marketo's business focus and history?
Marketo, Inc., founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi, is a marketing automation software company based in San Mateo, California. Acquired by Adobe Inc. in 2018 for $4.75 billion, Marketo offers a suite of applications for marketing automation, email marketing, lead management, and more. The company serves both B2B and B2C customers across various industries.
Marketo Corporate Details & Core Services
Marketo, Inc. is a provider of cloud-based engagement marketing software and solutions designed to help marketers master digital marketing. Acquired by Adobe Inc. in 2018, Marketo offers a suite of applications for marketing automation, email marketing, lead management, and more.
Marketo Contact Information & Official Links
What are Marketo's Key Business Metrics & Stats?
No of employees 949
Founded year 2006
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software
Location San Mateo, California, United States
Parent Company adobe.com
Stock Name MKTO (NASDAQ)
Pricing Strategy Standard, Select, Prime, Ultimate
Marketo
MKTO (NASDAQ)
Firmographic Snapshot
2026
2006
Founded Year
949
Global Employees
United States
Headquarters
Software Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Marketo raised to date?
Name
Description
Funding Amount
USD 107 Million
Stage
Series F
Latest Valuation
4.8 Billion (USD)
Lead Investor
Lead Edge Capital
Investors
Lead Edge Capital, IVP, Battery Ventures, Storm Ventures, Mayfield
What are Marketo's Core Products?
Name
Description
Marketo Engagement Platform
A platform for creating, managing, and executing personalized customer engagement across multiple channels.
Marketo Lead Management
Tools for attracting and nurturing leads, delivering win-ready leads to sales, and measuring marketing's impact on revenue.
Marketo Sales Insight
Solutions to help sales teams prioritize and act on the best opportunities.
Marketo Revenue Cycle Analytics
Analytics tools to measure and optimize marketing performance.
Marketo Social Marketing
Tools to integrate social media into marketing campaigns and engage customers.
What are the latest developments at Marketo?
Date
Type
Description
September, 2018
Acquisition
Adobe acquires Marketo for $4.75 billion.
Marketo VS HubSpot VS Pardot VS Act-On Software : 2026 Comparison
Feature
Marketo
HubSpot
Pardot
Act-On Software
Core Strengths Marketo Engagement Platform, Marketo Lead Management, Marketo Sales Insight, Marketo Revenue Cycle Analytics, Marketo Social Marketing
Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, Smart CRM
Pardot
Email Marketing, Advanced Marketing Analytics, Lead Generation, Lead Scoring
Founded Year 2006
2006
2007
2008
Stock Name/Ticker MKTO (NASDAQ)
HUBS (NYSE)
Type private
public
private
private
Global Employees 949
8200
1000
170
Revenue (Annual) $321 Million(2015)
$2.6 Billion(2024)
$750 Million(2025)
$35.7 Million(2025)
Headquarters San Mateo, California, United States
Cambridge, Massachusetts, United States
Atlanta, Georgia, United States
Portland, Oregon, United States
Latest Valuation $4.8 Billion
$24.4 Billion
$95.5 Million
$53 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
HubSpot
2.6 | 8200
Pardot
750 | 1000
Act-On Software
35.7 | 170
Competitive Landscape 2026
DexterAgent.ai
What are Marketo's official legal and registration details?
Name
Description
Legal Name
Marketo, Inc.
Cin number
GST number
Registration number
Who is in Marketo's executive leadership team?
Name
Designation
CEO
Steve Lucas
Chief Scientist
Shankar Venkataraman
Group Vice President, Customer Success
Srikant Sharma
Where are Marketo's primary office locations?
City
Country
San Mateo
United States
Dublin
Ireland
Sydney
Australia
Tokyo
Japan
Farnborough
United Kingdom
What are the current business signals and market intelligence for Marketo?
Pain points
Complexity in managing multi-channel marketing campaigns, Need for personalized customer engagement at scale
Sales motion
Direct sales, Channel partners
Buyer Persona
Marketing Managers, CMOs, Digital Marketing Specialists
Type of customer
B2B, B2C
Key customer domain
fujitsu.com, panasonic.com, charlesschwab.com
What is Marketo's annual revenue history?
Year
Revenue (USD)
2015
321 Million
What are Marketo's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4
Glassdoor Rating
4
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
No
Retail
No
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
