What is Pardot's business focus and history?

Pardot is a B2B marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools. In October 2012, ExactTarget acquired Pardot for about US$95.5 million. In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud. In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming.

Pardot Corporate Details & Core Services

Pardot is a B2B marketing automation platform that enables marketing and sales teams to create, deploy, and manage online marketing campaigns to increase revenue and maximize efficiency.

Pardot Contact Information & Official Links

Website https://www.pardot.com
Social  
Email id info@pardot.com
Phone number +1-404-492-6845
Head office address Atlanta, Georgia, United States
Tags Marketing Automation B2B Lead Generation Email Marketing CRM Integration

What are Pardot's Key Business Metrics & Stats?

No of employees 1000
Founded year 2007
Type private
SAICS CODE 7372
NAICS Code 5112
Industry Software Development
Location Atlanta, Georgia, United States
Parent Company salesforce.com
Pricing Strategy Growth, Plus, Advanced, Premium
Pardot Firmographic Snapshot 2026 2007 Founded Year 1000 Global Employees United States Headquarters SoftwareDevelopment Industry Private Type Verified by DexterAgent.ai

How much funding has Pardot raised to date?

Name Description
Funding Amount USD 20 Thousand
Stage Seed
Latest Valuation 95.5 Million (USD)
Lead Investor Atlanta Ventures
Investors Atlanta Ventures

What are Pardot's Core Products?

Name Description
Pardot A B2B marketing automation platform offering CRM integration, email marketing, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting.

What are the latest developments at Pardot?

Date Type Description
November, 2022 Integration Pardot LLC integrates with Salesforce.

What industry awards and recognitions has Pardot received?

Date Type Description
May, 2021 Award Pardot received an Atlanta Business Chronicle Pacesetter award.

Pardot VS Act-On Software VS Keap VS Cheetah Digital : 2026 Comparison

Feature Pardot Act-On Software Keap Cheetah Digital
Core Strengths Pardot Email Marketing, Advanced Marketing Analytics, Lead Generation, Lead Scoring Keap Pro, Keap Max Marigold Engagement Data Platform, Marigold Grow, Cheetah Digital by Marigold, Marigold Loyalty
Founded Year 2007 2008 2001 1998
Stock Name/Ticker
Type private private private private
Global Employees 1000 170 323
Revenue (Annual) $750 Million(2025) $35.7 Million(2025) $90 Million(2023)  
Headquarters Atlanta, Georgia, United States Portland, Oregon, United States Chandler, Arizona, United States Chicago, Illinois, United States
Latest Valuation $95.5 Million $53 Million $786 Million  
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Act-On Software 35.7 | 170 Keap 90 | 323 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Pardot LLC
Cin number
GST number
Registration number

Who is in Pardot's executive leadership team?

Name Designation
CEO
VP Engineering Zach Bailey

Where are Pardot's primary office locations?

City Country
San Francisco United States
London United Kingdom

What are the current business signals and market intelligence for Pardot?

Spending next 3 months Product Development, Market Expansion
Pain points Lead Management, Marketing Automation, Sales Alignment
Sales motion Direct Sales, Channel Partners
Buyer Persona Marketing Managers, Sales Directors
Type of customer B2B Companies, Marketing Agencies
Key customer domain restaurant.com, comscore.com, twilio.com
Annual ACV $50,000 - $100,000

What is Pardot's annual revenue history?

Year Revenue (USD)
2025 750 Million

What are Pardot's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Pardot's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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