What is Keap's business focus and history?

Keap, formerly known as Infusionsoft, is a private company based in Chandler, Arizona, founded in 2001 by Clate Mask, Scott Martineau, and Eric Martineau. It operates as a CRM and marketing automation platform for small businesses. Keap has raised over $125 million in funding, with investors including Goldman Sachs and Bain Capital Ventures. The company was acquired by Thryv Holdings in October 2024. Keap has 323 employees and reported a revenue of $90 million in 2023. Its top competitors include companies like HubSpot, ActiveCampaign, and Zoho.

Keap Corporate Details & Core Services

Keap, formerly known as Infusionsoft, is a private company offering an email marketing and sales platform for small businesses. Their services include customer relationship management (CRM), marketing automation, and e-commerce solutions. Headquartered in Chandler, Arizona, Keap focuses on helping small businesses streamline their operations and grow through automation.

Keap Contact Information & Official Links

Website https://keap.com
Social        
Email id sales@keap.com
Phone number +1 866-800-0004
Head office address Chandler, Arizona, United States
Tags CRM Marketing Automation E-commerce Small Business Solutions

What are Keap's Key Business Metrics & Stats?

No of employees 323
Founded year 2001
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software
Location Chandler, Arizona, United States
Parent Company thryv.com
Pricing Strategy Keap Pro: Starting at $129/month, Keap Max: Starting at $199/month
Keap Firmographic Snapshot 2026 2001 Founded Year 323 Global Employees United States Headquarters Software Industry Private Type Verified by DexterAgent.ai

How much funding has Keap raised to date?

Name Description
Funding Amount USD 54 Million
Stage Venture Capital
Latest Valuation 786 Million (USD)
Lead Investor Goldman Sachs
Investors Goldman Sachs

What are Keap's Core Products?

Name Description
Keap Pro A CRM and marketing automation platform designed for growing businesses, offering features like email marketing, sales pipeline management, and automation.
Keap Max An advanced version of Keap Pro, providing additional features such as lead scoring, advanced reporting, and e-commerce capabilities.

What are the latest developments at Keap?

Date Type Description
October, 2024 Acquisition Thryv Holdings announced the strategic acquisition of Keap.

Keap VS HubSpot VS ActiveCampaign VS Zoho : 2026 Comparison

Feature Keap HubSpot ActiveCampaign Zoho
Core Strengths Keap Pro, Keap Max Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, Smart CRM ActiveCampaign Platform, Postmark, Onesend, Hilos Zoho CRM, Zoho Mail, Zoho Books, Zoho People, Zoho Desk
Founded Year 2001 2006 2003 1996
Stock Name/Ticker HUBS (NYSE)
Type private public private private
Global Employees 323 8200 912 18000
Revenue (Annual) $90 Million(2023) $2.6 Billion(2024) $290.5 Million(2025) $1 Billion(2023)
Headquarters Chandler, Arizona, United States Cambridge, Massachusetts, United States Chicago, Illinois, United States Chennai, Tamil Nadu, India
Latest Valuation $786 Million $24.4 Billion $3 Billion  
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS HubSpot 2.6 | 8200 ActiveCampaign 290.5 | 912 Zoho 1 | 18000 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Keap
Cin number
GST number
Registration number

Who is in Keap's executive leadership team?

Name Designation
CEO Clate Mask
Senior Vice President of Product Strategy Scott Martineau

Where are Keap's primary office locations?

City Country
Chandler United States

What are the current business signals and market intelligence for Keap?

Spending next 3 months Product Development, Customer Support Enhancement, Marketing Expansion
Pain points Manual Sales Processes, Inefficient Customer Management, Lack of Marketing Automation
Sales motion Direct Sales, Online Subscriptions, Partner Resellers
Buyer Persona Small Business Owners, Marketing Managers, Sales Teams
Type of customer Small Businesses, Entrepreneurs, Startups
Key customer domain smallbusiness.com, startupnation.com
Annual ACV $1,500 - $10,000

What is Keap's annual revenue history?

Year Revenue (USD)
2023 90 Million

What are Keap's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 3.8
Glassdoor Rating 3.8

What are Keap's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce Yes
Exporter No
Mobile App Yes
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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