What is Act-On Software's business focus and history?
Act-On Software is a marketing automation platform based in Portland, Oregon, founded in 2008 by Raghu Raghavan. It offers AI-driven marketing solutions to over 4,000 customers, including notable companies like Hitachi and Best Buy. The company has raised significant funding, with a latest valuation of $53 million. Act-On has been recognized in the Inc. 500 list and holds an ISO 27001 certification for information security.
Act-On Software Corporate Details & Core Services
Act-On Software is a marketing automation platform that provides businesses with tools to create, measure, and refine their marketing campaigns efficiently. The platform leverages AI-driven technology to enhance marketing strategies and improve overall campaign performance.
Act-On Software Contact Information & Official Links
What are Act-On Software's Key Business Metrics & Stats?
No of employees 170
Founded year 2008
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Marketing Automation
Location Portland, Oregon, United States
Pricing Strategy Tiered Subscription Model
Act-On Software
Firmographic Snapshot
2026
2008
Founded Year
170
Global Employees
United States
Headquarters
Marketing Automation Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Act-On Software raised to date?
Name
Description
Funding Amount
USD 2 Million
Stage
Seed
Latest Valuation
53 Million (USD)
Lead Investor
Cisco
Investors
Cisco
What are Act-On Software's Core Products?
Name
Description
Email Marketing
Automated email and omni-channel marketing with high deliverability.
Advanced Marketing Analytics
AI-powered analytics providing fast answers to complex questions.
Lead Generation
Automated journeys incorporating web, email, social, and multichannel solutions.
Lead Scoring
Powerful yet easy-to-use lead scoring frameworks to measure buyer intent.
What are the latest developments at Act-On Software?
Date
Type
Description
August, 2024
Press Release
Act-On Software Launches Innovative Affiliate Program for Streamlined Customer Referrals
August, 2022
Press Release
Act-On Software Obtains Industry-Leading Security Certification
October, 2022
Press Release
Strong customer reviews earn Act-On Software top industry rankings for marketing automation in enterprise categories
What industry awards and recognitions has Act-On Software received?
Date
Type
Description
August, 2015
Industry Recognition
Named to Inc. 500 List for Third Consecutive Year
August, 2014
Industry Recognition
Named to the Inc. 500 Fastest-Growing Companies List for Second Year Running
Act-On Software VS HubSpot VS Marketo VS Pardot : 2026 Comparison
Feature
Act-On Software
HubSpot
Marketo
Pardot
Core Strengths Email Marketing, Advanced Marketing Analytics, Lead Generation, Lead Scoring
Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, Smart CRM
Marketo Engagement Platform, Marketo Lead Management, Marketo Sales Insight, Marketo Revenue Cycle Analytics, Marketo Social Marketing
Pardot
Founded Year 2008
2006
2006
2007
Stock Name/Ticker HUBS (NYSE)
MKTO (NASDAQ)
Type private
public
private
private
Global Employees 170
8200
949
1000
Revenue (Annual) $35.7 Million(2025)
$2.6 Billion(2024)
$321 Million(2015)
$750 Million(2025)
Headquarters Portland, Oregon, United States
Cambridge, Massachusetts, United States
San Mateo, California, United States
Atlanta, Georgia, United States
Latest Valuation $53 Million
$24.4 Billion
$4.8 Billion
$95.5 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
HubSpot
2.6 | 8200
Marketo
321 | 949
Pardot
750 | 1000
Competitive Landscape 2026
DexterAgent.ai
What are Act-On Software's official legal and registration details?
Name
Description
Legal Name
Act-On Software, Inc.
Cin number
GST number
Registration number
Who is in Act-On Software's executive leadership team?
Name
Designation
CEO
Kate Johnson
CTO
Phil Sims
SVP of Engineering & Ops
Syed Ahmed
Chief Customer Officer
Jeffrey Coleman
Where are Act-On Software's primary office locations?
City
Country
Portland
United States
What are the current business signals and market intelligence for Act-On Software?
Spending next 3 months
Product Development, Customer Support Enhancement, Market Expansion
Pain points
Complexity of Marketing Automation, Integration with Existing Systems, Data Security Concerns
Sales motion
Direct Sales, Channel Partners, Affiliate Program
Buyer Persona
Marketing Managers, CMOs, Digital Marketing Specialists
Type of customer
B2B Companies, Mid-Market Enterprises, Marketing Agencies
Key customer domain
hitachi.com, bestbuy.com, progressive.com
Annual ACV
$10,000 - $50,000
What is Act-On Software's annual revenue history?
Year
Revenue (USD)
2025
35.7 Million
What are Act-On Software's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4.3
Glassdoor Rating
4.3
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
