What is Lexus's business focus and history?
Lexus is a luxury vehicle division of Toyota Motor Corporation, founded in 1989 by Eiji Toyoda. Headquartered in Nagoya, Japan, with operational centers in Plano, Texas, and Brussels, Belgium, Lexus offers a range of luxury and performance vehicles worldwide. The company has received numerous accolades, including rankings in Forbes' Best Customer Service and Best Brands For Value lists.
Lexus Corporate Details & Core Services
Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation, offering a range of luxury and performance vehicles worldwide.
Lexus Contact Information & Official Links
What are Lexus's Key Business Metrics & Stats?
No of employees
Founded year
1989
Type
private
SAICS CODE
3711
NAICS Code
336111
Industry
Automotive
Location
Plano, Texas, United States
Parent Company
toyota.com
Pricing Strategy
varies by model and configuration
Lexus
Firmographic Snapshot
2026
1989
Founded Year
Global Employees
United States
Headquarters
Automotive
Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Lexus raised to date?
Name
Description
Latest Valuation
(USD)
What are Lexus's Core Products?
Name
Description
Lexus LS
Flagship luxury sedan offering advanced technology and comfort.
Lexus RX
Luxury crossover SUV known for its smooth ride and reliability.
Lexus IS
Compact luxury sedan with sporty performance.
Lexus NX
Luxury compact SUV combining style and versatility.
Lexus LC
Luxury coupe with striking design and high performance.
What are the latest developments at Lexus?
Date
Type
Description
February, 2021
news
Lexus unveils new digital retail experience 'Monogram' to enhance customer flexibility in purchasing vehicles.
What industry awards and recognitions has Lexus received?
Date
Type
Description
October, 2025
award
Ranked #99 in Best Customer Service (2026) by Forbes
October, 2025
award
Ranked #3 in Best Brands For Value (2025) by Forbes
October, 2025
award
Ranked #21 in Best Brands For Social Impact (2025) by Forbes
October, 2025
award
Ranked #9 in Customer Experience - All Stars (2024) by Forbes
October, 2025
award
Ranked #77 in World's Most Valuable Brands (2020) by Forbes
Lexus VS Acura VS INFINITI VS BMW VS Mercedes-Benz VS Audi : 2026 Comparison
Feature
Lexus
Acura
INFINITI
BMW
Mercedes-Benz
Audi
Core Strengths
Lexus LS, Lexus RX, Lexus IS, Lexus NX, Lexus LC
Integra, TLX, ADX, RDX, MDX, ZDX
QX80, QX60, QX55, QX50
BMW 3 Series, BMW X5, BMW i4, BMW Motorrad R 1250 GS
Mercedes-Benz A-Class, Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLE, Mercedes-Benz GLC, Mercedes-Benz EQS, Mercedes-Benz Sprinter
Audi A3, Audi Q5, Audi e-tron
Founded Year
1989
1986
1989
1916
1926
1909
Stock Name/Ticker
BMW (ETR)
MBG (Frankfurt Stock Exchange)
Type
private
private
private
public
public
private
Global Employees
159104
175000
88000
Revenue (Annual)
$154 Billion(2024)
$145.6 Billion(2024)
$69.9 Billion(2023)
Headquarters
Plano, Texas, United States
Torrance, California, United States
Yokohama, Kanagawa, Japan
Munich, Bavaria, Germany
Stuttgart, Baden-Württemberg, Germany
Ingolstadt, Bavaria, Germany
Latest Valuation
$64.9 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
BMW
154 | 159104
Mercedes-Benz
145.6 | 175000
Audi
69.9 | 88000
Competitive Landscape 2026
DexterAgent.ai
What are Lexus's official legal and registration details?
Name
Description
Legal Name
Lexus
Cin number
GST number
Registration number
Who is in Lexus's executive leadership team?
Name
Designation
CEO
Takashi Watanabe
Vice President, Asia Pacific
David Nordstrom
Vice President, Europe
Spiros Fotinos
Vice President, U.S.
Andrew Gilleland
Where are Lexus's primary office locations?
City
Country
Nagoya
Japan
Plano
United States
Brussels
Belgium
What are the current business signals and market intelligence for Lexus?
Pain points
competition from other luxury brands, market fluctuations, technological advancements
Sales motion
direct sales through dealerships, online sales via digital retail platforms
Buyer Persona
affluent individuals seeking luxury vehicles, corporate clients requiring premium fleet vehicles
Type of customer
individual consumers, corporate clients
Key customer domain
What are Lexus's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
Yes
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
No
Importer
No