What is BMW's business focus and history?
BMW, founded in 1916 by Camillo Castiglioni and Franz Josef Popp, is a publicly traded company headquartered in Munich, Germany. It operates as a leading manufacturer of luxury vehicles and motorcycles, offering products under the BMW, Mini, Rolls-Royce, and BMW Motorrad brands. In 2024, BMW reported revenues of $154 billion. The company has 159,104 employees and maintains a global presence with production facilities in countries including the United States, China, and the United Kingdom. BMW's top competitors include Mercedes-Benz, Audi, and Porsche.
BMW Corporate Details & Core Services
BMW, or Bayerische Motoren Werke AG, is a German multinational corporation that produces luxury vehicles and motorcycles. Headquartered in Munich, Germany, BMW is known for its premium automobiles and motorcycles, marketed under the BMW, Mini, Rolls-Royce, and BMW Motorrad brands.
BMW Contact Information & Official Links
Website https://www.bmw.com
Social
Phone number +49 89 3820
Head office address Munich, Bavaria, Germany
Tags
Automotive
Luxury Vehicles
Motorcycles
German Engineering
What are BMW's Key Business Metrics & Stats?
No of employees 159104
Founded year 1916
Type public
SAICS CODE 3711
NAICS Code 336111
Industry Automotive
Location Munich, Bavaria, Germany
Subsidiary Company
mini.com, rolls-roycemotorcars.com
Stock Name BMW (ETR)
Other website bmwgroup.com, bmw-m.com, bmw-motorrad.com
Pricing Strategy Standard Models, M Performance Models, i Series Electric Models
BMW
BMW (ETR)
Firmographic Snapshot
2026
1916
Founded Year
159104
Global Employees
Germany
Headquarters
Automotive Industry
Public
Type
Verified by
DexterAgent.ai
How much funding has BMW raised to date?
Name
Description
Latest Valuation
64.9 Billion (USD)
What are BMW's Core Products?
Name
Description
BMW 3 Series
A compact executive car known for its performance and luxury.
BMW X5
A mid-size luxury SUV combining comfort and versatility.
BMW i4
An all-electric Gran Coupé offering dynamic performance.
BMW Motorrad R 1250 GS
A versatile adventure motorcycle designed for long-distance touring.
What are the latest developments at BMW?
Date
Type
Description
September, 2023
Investment
BMW announced a £600 million investment to convert its Mini factory in Oxford, England, into a fully electric vehicle production site.
September, 2024
Recall
BMW recalled 1.5 million vehicles due to a defective integrated braking system, leading to a revision of its annual targets.
September, 2025
Recall
BMW issued a safety warning to owners of nearly 200,000 vehicles due to a defect in the engine starter relay that could lead to potential fires.
BMW VS Mercedes-Benz VS Audi VS Porsche : 2026 Comparison
Feature
BMW
Mercedes-Benz
Audi
Porsche
Core Strengths BMW 3 Series, BMW X5, BMW i4, BMW Motorrad R 1250 GS
Mercedes-Benz A-Class, Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLE, Mercedes-Benz GLC, Mercedes-Benz EQS, Mercedes-Benz Sprinter
Audi A3, Audi Q5, Audi e-tron
911, 718, Taycan, Panamera, Macan, Cayenne
Founded Year 1916
1926
1909
1931
Stock Name/Ticker BMW (ETR)
MBG (Frankfurt Stock Exchange)
P911 (Frankfurt Stock Exchange)
Type public
public
private
public
Global Employees 159104
175000
88000
42615
Revenue (Annual) $154 Billion(2024)
$145.6 Billion(2024)
$69.9 Billion(2023)
$40.1 Billion(2024)
Headquarters Munich, Bavaria, Germany
Stuttgart, Baden-Württemberg, Germany
Ingolstadt, Bavaria, Germany
Stuttgart, Baden-Württemberg, Germany
Latest Valuation $64.9 Billion
$74 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Mercedes-Benz
145.6 | 175000
Audi
69.9 | 88000
Porsche
40.1 | 42615
Competitive Landscape 2026
DexterAgent.ai
What are BMW's official legal and registration details?
Name
Description
Legal Name
Bayerische Motoren Werke AG
Cin number
GST number
Registration number
HRB 42243
Who is in BMW's executive leadership team?
Name
Designation
CEO
Oliver Zipse
Chairman of the Supervisory Board
Nicolas Peter
Member of the Board of Management
Jochen Goller
Member of the Board of Management
Ilka Horstmeier
Member of the Board of Management
Walter Mertl
Member of the Board of Management
Milan Nedeljković
Member of the Board of Management
Joachim Post
Member of the Board of Management
Frank Weber
Where are BMW's primary office locations?
City
Country
Munich
Germany
Spartanburg
United States
Shenyang
China
Oxford
United Kingdom
What are the current business signals and market intelligence for BMW?
Spending next 3 months
Electric Vehicle Development, Sustainability Initiatives, Digital Services Expansion
Pain points
Transition to Electric Vehicles, Supply Chain Disruptions, Regulatory Compliance
Sales motion
Direct Sales, Dealer Networks
Buyer Persona
Affluent Individuals, Luxury Car Enthusiasts, Corporate Fleet Managers
Type of customer
Individual Consumers, Corporate Clients
Key customer domain
bmwusa.com, bmw.co.uk, bmw.de
Annual ACV
$50,000 - $100,000
What is BMW's annual revenue history?
Year
Revenue (USD)
2024
154 Billion
What are BMW's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4.5
Glassdoor Rating
4
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
Yes
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
Yes
Importer
Yes
