What is Acura's business focus and history?

Acura is a luxury and performance vehicle brand established by Honda in 1986, headquartered in Torrance, California. It offers a range of premium sedans and SUVs, including the Integra, TLX, ADX, RDX, MDX, and the all-electric ZDX. Acura has received multiple awards, such as the 2023 North American Car of the Year for the Integra and the 2024 Road & Track Performance Car of the Year for the Integra Type S. The brand operates primarily in North America, with manufacturing facilities in Ohio, Alabama, and Indiana.

Acura Corporate Details & Core Services

Acura is the luxury and performance division of Japanese automaker Honda, established in 1986. It offers a range of premium vehicles, including sedans and SUVs, primarily in North America.

Acura Contact Information & Official Links

Website https://www.acura.com/
Social      
Phone number (800) 382-2238
Head office address Torrance, California, United States
Tags Automotive Luxury Vehicles Performance Vehicles

What are Acura's Key Business Metrics & Stats?

No of employees
Founded year 1986
Type private
SAICS CODE 3711
NAICS Code 336111
Industry Automotive
Location Torrance, California, United States
Parent Company honda.com
Pricing Strategy Standard, Type S Performance
Acura Firmographic Snapshot 2026 1986 Founded Year Global Employees United States Headquarters Automotive Industry Private Type Verified by DexterAgent.ai

How much funding has Acura raised to date?

Name Description
Latest Valuation (USD)

What are Acura's Core Products?

Name Description
Integra Premium Sport Compact
TLX Premium Sport Sedan
ADX Premium Compact SUV
RDX Premium Sport Crossover
MDX Premium Performance SUV
ZDX All-Electric Performance SUV

What are the latest developments at Acura?

Date Type Description
August, 2023 Product Launch Acura unveils the all-electric 2024 ZDX and ZDX Type S.
January, 2024 Award Acura Integra Type S wins 2024 Road & Track Performance Car of the Year.

What industry awards and recognitions has Acura received?

Date Type Description
January, 2023 Award 2023 North American Car of the Year for Acura Integra
January, 2024 Award 2024 Car and Driver 10Best Cars for Acura Integra Type S

Acura VS Lexus VS INFINITI VS BMW of North America, LLC VS Mercedes-Benz : 2026 Comparison

Feature Acura Lexus INFINITI BMW of North America, LLC Mercedes-Benz
Core Strengths Integra, TLX, ADX, RDX, MDX, ZDX Lexus LS, Lexus RX, Lexus IS, Lexus NX, Lexus LC QX80, QX60, QX55, QX50 BMW X Series, BMW 3 Series, BMW i Series Mercedes-Benz A-Class, Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLE, Mercedes-Benz GLC, Mercedes-Benz EQS, Mercedes-Benz Sprinter
Founded Year 1986 1989 1989 1975 1926
Stock Name/Ticker MBG (Frankfurt Stock Exchange)
Type private private private private public
Global Employees 175000
Revenue (Annual)         $145.6 Billion(2024)
Headquarters Torrance, California, United States Plano, Texas, United States Yokohama, Kanagawa, Japan Woodcliff Lake, New Jersey, United States Stuttgart, Baden-Württemberg, Germany
Latest Valuation          
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Mercedes-Benz 145.6 | 175000 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Acura
Cin number
GST number
Registration number

Who is in Acura's executive leadership team?

Name Designation
CEO Jorge Cruz
Assistant Vice President of Acura National Sales Mike Langel
Assistant Vice President of Acura National Sales Emile Korkor

Where are Acura's primary office locations?

City Country
Marysville United States
East Liberty United States
Lincoln United States
Greensburg United States

What are the current business signals and market intelligence for Acura?

Spending next 3 months Electric Vehicle Development, Performance Vehicle Marketing
Pain points Market Competition, Transition to Electric Vehicles
Sales motion Direct Sales through Dealerships
Buyer Persona Affluent Individuals Seeking Luxury Vehicles
Type of customer Individual Consumers, Automotive Enthusiasts
Key customer domain

What are Acura's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Acura's business model and service classifications?

Saas No
Offline Stores Yes
Service Yes
Ecommerce No
Exporter Yes
Mobile App Yes
Retail No
B2B No
B2C Yes
Manufacturing Yes
Wholesale No
Importer No
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