What is BMW of North America, LLC's business focus and history?
BMW of North America, LLC is the American subsidiary of BMW AG, based in Woodcliff Lake, New Jersey. Founded in 1975, it distributes and markets BMW vehicles in the U.S., including luxury SUVs, sedans, coupes, convertibles, and crossovers. The company offers products like the BMW X Series, 3 Series, and i Series. BMW of North America has office locations in Woodcliff Lake and Spartanburg, and its CEO is Sebastian Mackensen. The company has a Glassdoor rating of 3.5 and a Trustpilot rating of 1.7.
BMW of North America, LLC Corporate Details & Core Services
BMW of North America, LLC is the American subsidiary of the German automobile manufacturer BMW, responsible for the distribution, marketing, and sales of BMW vehicles in the United States.
BMW of North America, LLC Contact Information & Official Links
What are BMW of North America, LLC's Key Business Metrics & Stats?
No of employees
Founded year 1975
Type private
SAICS CODE 3711
NAICS Code 336111
Industry Automotive
Location Woodcliff Lake, New Jersey, United States
Parent Company bmwgroup.com
Subsidiary Company
miniusa.com, rolls-roycemotorcars.com
Pricing Strategy Lease, Finance, Cash Purchase
BMW of North America, LLC
Firmographic Snapshot
2026
1975
Founded Year
Global Employees
United States
Headquarters
Automotive Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has BMW of North America, LLC raised to date?
Name
Description
Latest Valuation
(USD)
What are BMW of North America, LLC's Core Products?
Name
Description
BMW X Series
A range of luxury SUVs and crossovers.
BMW 3 Series
A line of compact executive cars.
BMW i Series
Electric and plug-in hybrid vehicles.
What are the latest developments at BMW of North America, LLC?
Date
Type
Description
January, 2026
press release
BMW announces expansion of electric vehicle lineup in the U.S.
What industry awards and recognitions has BMW of North America, LLC received?
Date
Type
Description
December, 2025
award
BMW X5 named Best Luxury SUV by Car and Driver
BMW of North America, LLC VS Mercedes-Benz VS Audi of America VS Lexus : 2026 Comparison
Feature
BMW of North America, LLC
Mercedes-Benz
Audi of America
Lexus
Core Strengths BMW X Series, BMW 3 Series, BMW i Series
Mercedes-Benz A-Class, Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLE, Mercedes-Benz GLC, Mercedes-Benz EQS, Mercedes-Benz Sprinter
Audi A3, Audi Q5, Audi e-tron GT
Lexus LS, Lexus RX, Lexus IS, Lexus NX, Lexus LC
Founded Year 1975
1926
1969
1989
Stock Name/Ticker MBG (Frankfurt Stock Exchange)
Type private
public
private
private
Global Employees 175000
2000
Revenue (Annual) $145.6 Billion(2024)
$33.7 Billion(2024)
Headquarters Woodcliff Lake, New Jersey, United States
Stuttgart, Baden-Württemberg, Germany
Herndon, Virginia, United States
Plano, Texas, United States
Latest Valuation
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Mercedes-Benz
145.6 | 175000
Audi of America
33.7 | 2000
Competitive Landscape 2026
DexterAgent.ai
What are BMW of North America, LLC's official legal and registration details?
Name
Description
Legal Name
BMW of North America, LLC
Cin number
GST number
Registration number
Who is in BMW of North America, LLC's executive leadership team?
Name
Designation
CEO
Sebastian Mackensen
Executive Vice President, Operations
Shaun Bugbee
Vice President
Randy Watson
Where are BMW of North America, LLC's primary office locations?
City
Country
Woodcliff Lake
United States
Spartanburg
United States
What are the current business signals and market intelligence for BMW of North America, LLC?
Spending next 3 months
Electric Vehicle Development, Autonomous Driving Technology
Pain points
High Maintenance Costs, Limited Electric Vehicle Charging Infrastructure
Sales motion
Direct Sales, Dealer Networks
Buyer Persona
Affluent Professionals, Luxury Car Enthusiasts
Type of customer
Individual Consumers, Corporate Fleets
Key customer domain
bmwusa.com
Annual ACV
$50,000 - $100,000
What are BMW of North America, LLC's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
1.7
Glassdoor Rating
3.5
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
Yes
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
Yes
Importer
Yes
