What is Engagio's business focus and history?
Engagio was a B2B marketing engagement software company based in San Mateo, California, founded in 2015 by Jon Miller and Brian Babcock. It specialized in account-based marketing solutions, offering products like PlayMaker and Scout to help businesses engage target accounts and align sales and marketing efforts. Engagio raised a total of $32 million in funding before being acquired by Demandbase in June 2020 for $4.75 billion. The company had approximately 51 employees and served notable clients such as Atlassian, Snowflake, and Vonage.
Engagio Corporate Details & Core Services
Engagio was a B2B marketing engagement software company specializing in account-based marketing (ABM) solutions. Founded in 2015, it offered products like PlayMaker and Scout to help businesses engage target accounts and align sales and marketing efforts. In June 2020, Engagio was acquired by Demandbase.
Engagio Contact Information & Official Links
What are Engagio's Key Business Metrics & Stats?
No of employees 51
Founded year 2015
Type private
SAICS CODE 5045
NAICS Code 5112
Industry Marketing Technology
Location San Mateo, California, United States
Parent Company demandbase.com
Engagio
Firmographic Snapshot
2026
2015
Founded Year
51
Global Employees
United States
Headquarters
Marketing Technology Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Engagio raised to date?
Name
Description
Funding Amount
USD 10 Million
Stage
Series A
Latest Valuation
4.8 Billion (USD)
Lead Investor
FirstMark Capital
Investors
FirstMark Capital, First Round Capital, Storm Ventures
What are Engagio's Core Products?
Name
Description
PlayMaker
A SaaS product facilitating orchestrated human connections across various communication channels and departments.
Scout
An account-based marketing extension supporting customer-facing teams.
What are the latest developments at Engagio?
Date
Type
Description
June, 2020
Acquisition
Engagio was acquired by Demandbase for $4.75 billion.
What industry awards and recognitions has Engagio received?
Date
Type
Description
October, 2019
Ranking
Ranked No. 1 on Silicon Valley’s Fastest-growing Private Companies for 2019.
Engagio VS Marketo VS HubSpot VS Pardot : 2026 Comparison
Feature
Engagio
Marketo
HubSpot
Pardot
Core Strengths PlayMaker, Scout
Marketo Engagement Platform, Marketo Lead Management, Marketo Sales Insight, Marketo Revenue Cycle Analytics, Marketo Social Marketing
Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, Smart CRM
Pardot
Founded Year 2015
2006
2006
2007
Stock Name/Ticker MKTO (NASDAQ)
HUBS (NYSE)
Type private
private
public
private
Global Employees 51
949
8200
1000
Revenue (Annual) $15 Million(2025)
$321 Million(2015)
$2.6 Billion(2024)
$750 Million(2025)
Headquarters San Mateo, California, United States
San Mateo, California, United States
Cambridge, Massachusetts, United States
Atlanta, Georgia, United States
Latest Valuation $4.8 Billion
$4.8 Billion
$24.4 Billion
$95.5 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Marketo
321 | 949
HubSpot
2.6 | 8200
Pardot
750 | 1000
Competitive Landscape 2026
DexterAgent.ai
What are Engagio's official legal and registration details?
Name
Description
Legal Name
Engagio Inc.
Cin number
GST number
Registration number
Who is in Engagio's executive leadership team?
Name
Designation
CEO
Jon Miller
Chief Technology Officer
Brian Babcock
Chief Revenue Officer
Patrick Donnelly
Where are Engagio's primary office locations?
City
Country
San Mateo
United States
What are the current business signals and market intelligence for Engagio?
Pain points
Aligning sales and marketing efforts, Engaging target accounts effectively
Sales motion
Account-Based Marketing, Enterprise Sales
Buyer Persona
Marketing Executives, Sales Leaders
Type of customer
B2B Companies
Key customer domain
atlassian.com, snowflake.com, vonage.com
What is Engagio's annual revenue history?
Year
Revenue (USD)
2025
15 Million
What are Engagio's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
