What is Asda's business focus and history?
Asda is a British supermarket retailer headquartered in Leeds, founded in 1949. It operates over 600 stores across the UK, offering a wide range of products including groceries, clothing, and home essentials. Asda has a significant online presence, serving 98% of UK homes. The company employs approximately 145,000 people and holds a 12.6% share of the UK grocery market.
Asda Corporate Details & Core Services
Asda is a British supermarket retailer headquartered in Leeds, offering a wide range of products including groceries, clothing, and home essentials. The company operates over 600 retail stores and has a significant online presence, serving 98% of UK homes.
Asda Contact Information & Official Links
| Website | https://www.asda.com |
| Social | |
| Email id | customer.services@asda.co.uk |
| Phone number | +44 113 243 5435 |
| Head office address | Leeds, West Yorkshire, United Kingdom |
| Tags | Supermarket Grocery Retail E-commerce |
What are Asda's Key Business Metrics & Stats?
| No of employees | 145000 |
| Founded year | 1949 |
| Type | private |
| SAICS CODE | 5411 |
| NAICS Code | 445110 |
| Industry | Retail |
| Location | Leeds, West Yorkshire, United Kingdom |
| Subsidiary Company | george.com, asdamobile.com, asdamoney.com |
| Other website | asda.co.uk |
| Pricing Strategy | Just Essentials by Asda for budget-friendly options, George clothing line for affordable fashion, Asda Mobile SIM-only deals starting at £10/month |
How much funding has Asda raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 6.8 Billion |
| Stage | Acquisition |
| Latest Valuation | (USD) |
| Lead Investor | TDR Capital |
| Investors | Mohsin Issa, Zuber Issa, TDR Capital |
What are Asda's Core Products?
| Name | Description |
|---|---|
| Asda Superstores | Large-format stores offering a wide range of groceries, clothing, home goods, and electronics. |
| Asda Supercentres | Extra-large stores combining a full supermarket with a wide selection of non-food items, including clothing and household goods. |
| Asda Express | Convenience store format providing quick access to essential groceries and household items. |
| George | Asda's clothing brand offering affordable fashion for men, women, and children. |
| Asda Living | Stores focusing on non-food items such as clothing, home furnishings, and electronics. |
| Asda Mobile | Mobile virtual network operator service offering pay-as-you-go and contract mobile plans. |
| Asda Money | Financial services including credit cards, insurance, and personal loans. |
| Asda Rewards | Loyalty program allowing customers to earn cashback on purchases, which can be converted into vouchers for future use. |
| Just Essentials by Asda | No-frills private label brand offering a range of affordable grocery products. |
What are the latest developments at Asda?
| Date | Type | Description |
|---|---|---|
| 11, 2025 | news | Asda to raise £568m in store sell-off as sales continue to fall |
| 08, 2025 | news | Asda completes £1bn IT upgrade but sales hit by disruption |
| 10, 2025 | news | Asda slashes prices on nearly 1,000 products in aggressive pre-Christmas push |
| 11, 2025 | news | Asda confirms change for shoppers buying fuel, at almost 500 stores next month |
| 05, 2025 | news | Asda sees ‘green shoots’ of recovery as turnaround continues |
What industry awards and recognitions has Asda received?
| Date | Type | Description |
|---|---|---|
| 07, 2024 | award | Asda named Retailer of the Year at Free From Food Awards 2024 |
| 05, 2024 | award | Asda crowned Business of the Year at the Business Charity Awards |
| 11, 2020 | award | Asda wins Vegan Retailer of the Year at Quality Food Awards |
Asda VS Tesco VS Sainsbury's VS Morrisons VS Waitrose & Partners VS Ocado : 2026 Comparison
| Feature | Asda | Tesco | Sainsbury's | Morrisons | Waitrose & Partners | Ocado |
|---|---|---|---|---|---|---|
| Core Strengths | Asda Superstores, Asda Supercentres, Asda Express, George, Asda Living, Asda Mobile, Asda Money, Asda Rewards, Just Essentials by Asda | Tesco Value, Tesco Finest, F&F Clothing, Tesco Mobile, Tesco Bank, Tesco Clubcard | Sainsbury's Functional Health Range, Sainsbury's 'Best of British' Range, Sainsbury's Cola | Applied Nutrition Food Range, Cook & Home Range, Morrisons Daily, Nutmeg Clothing, Food To Order | Waitrose No.1 Heather Honey Smoked Salmon, Waitrose No.1 Wagyu Rib Eye Steak, Waitrose No.1 Croissant Cups, Waitrose No.1 Best of British Berry Preserve, Waitrose No.1 Tomato & Vodka Sauce | Ocado Smart Platform (OSP), Ocado Intelligent Automation (OIA), Ocado Retail, Ocado Logistics |
| Founded Year | 1949 | 1919 | 1869 | 1899 | 1904 | 2000 |
| Stock Name/Ticker | TSCO (London Stock Exchange), TSCDY (OTC Markets) | SBRY (London Stock Exchange) | OCDO (London Stock Exchange), 0OC (Frankfurt Stock Exchange), OCDGF (OTC Markets) | |||
| Type | private | public | public | private | private | public |
| Global Employees | 145000 | 330000 | 140000 | 110000 | 49600 | 19000 |
| Revenue (Annual) | $32.8 Billion(2024) | $89.1 Thousand(2025) | $41.3 Billion(2025) | $15.8 Billion(2025) | $10.3 Billion(2025) | $1.6 Billion(2024) |
| Headquarters | Leeds, West Yorkshire, United Kingdom | Welwyn Garden City, Hertfordshire, United Kingdom | London, United Kingdom | Bradford, England, United Kingdom | Bracknell, England, United Kingdom | Hatfield, Hertfordshire, United Kingdom |
| Latest Valuation | $39.1 Billion | $9.9 Billion | $2.6 Billion |
What are Asda's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Asda Stores Limited |
| Cin number | |
| GST number | |
| Registration number | 00464777 |
Who is in Asda's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Stuart Rose |
| Chairman | Allan Leighton |
| Non-Executive Director | Jo Whitfield |
Where are Asda's primary office locations?
| City | Country |
|---|---|
| Leeds | United Kingdom |
| London | United Kingdom |
| Bristol | United Kingdom |
What are the current business signals and market intelligence for Asda?
| Spending next 3 months | Expanding convenience store network, Integrating EG Group acquisitions, Implementing digital price tags |
| Pain points | Declining market share, Intense competition from discount retailers, Managing debt from recent acquisitions |
| Sales motion | In-store promotions, Online shopping with home delivery, Loyalty programs like Asda Rewards |
| Buyer Persona | Families seeking affordable groceries, Individuals looking for convenient shopping options, Customers interested in financial services |
| Type of customer | Budget-conscious shoppers, Online grocery buyers, Convenience store patrons |
| Key customer domain | Retail, Grocery, Financial services |
| Annual ACV | £21.9 billion revenue in 2023 |
What is Asda's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2023 | 32.6 Billion |
| 2024 | 32.8 Billion |
What are Asda's risk management and compliance ratings?
| GDPR RIsk | Yes |
| Privacy Risk | Yes |
| Company Ratings | |
| Glassdoor Rating | 3.5 |
What are Asda's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |