What is Morrisons's business focus and history?
Morrisons is a privately held company based in Bradford, United Kingdom, founded in 1899 by William Morrison. It operates as a supermarket chain offering a wide range of products including fresh food, bakery items, beverages, and household essentials. Morrisons has not raised any funding yet. The company has 158 active competitors, including 16 funded and 8 that have exited. Its top competitors include companies like Tesco, Sainsbury's, and Asda.
Morrisons Corporate Details & Core Services
Morrisons is the fifth largest supermarket chain in the United Kingdom, offering a wide range of products including fresh food, bakery items, beverages, and household essentials. The company operates both physical stores and an online platform, providing customers with the ability to shop for groceries online, access special offers, and find recipes for meal inspiration.
Morrisons Contact Information & Official Links
| Website | https://www.morrisons.com |
| Social | |
| Email id | customer.services@morrisonsplc.co.uk |
| Phone number | +44 345 611 6111 |
| Head office address | Bradford, England, United Kingdom |
| Tags | Supermarket Grocery Retail |
What are Morrisons's Key Business Metrics & Stats?
| No of employees | 110000 |
| Founded year | 1899 |
| Type | private |
| SAICS CODE | 5411 |
| NAICS Code | 445110 |
| Industry | Retail |
| Location | Bradford, England, United Kingdom |
| Subsidiary Company | kiddicare.com |
| Other website | morrisonsplc.co.uk |
| Pricing Strategy | More Card loyalty program offering member-exclusive prices, Price match initiatives with discount retailers like Aldi and Lidl, Delivery Pass subscriptions for online shopping |
How much funding has Morrisons raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 7 Billion |
| Stage | Acquisition |
| Latest Valuation | (USD) |
| Lead Investor | Clayton, Dubilier & Rice |
| Investors | Clayton, Dubilier & Rice |
What are Morrisons's Core Products?
| Name | Description |
|---|---|
| Applied Nutrition Food Range | A range of 53 high-protein products including pizza, ready meals, soup, bagels, snacks, ice cream, wraps, and salads, developed in partnership with Applied Nutrition to support health and wellness goals. |
| Cook & Home Range | An improved range of nearly 1,500 own-brand products including cookware, utensils, ovenware, bakeware, kitchen electricals, dining and tableware, home furnishings, bedding, towels, candles, storage, stationery, and gadgets. |
| Morrisons Daily | Convenience stores offering a selection of fresh quality products, bringing the Morrisons experience to local areas. |
| Nutmeg Clothing | A clothing line catering to various styles, preferences, and occasions, offering laid-back essentials to statement-making styles. |
| Food To Order | A range of delicious food options available for order, suitable for various occasions and gatherings. |
What are the latest developments at Morrisons?
| Date | Type | Description |
|---|---|---|
| 02, 2026 | news | Morrisons explores a £1bn property deal to release value from its freehold store portfolio. |
| 01, 2026 | news | Morrisons introduces 'middle aisle' discounts to compete with Aldi and Lidl. |
| 12, 2025 | news | Morrisons launches 'weight-loss jab-friendly' ready meals in partnership with Applied Nutrition. |
| 10, 2025 | news | Morrisons rolls out electronic shelf labels across all 497 supermarkets. |
| 09, 2025 | news | Morrisons cuts prices on 650 everyday essentials to support customers ahead of Christmas. |
What industry awards and recognitions has Morrisons received?
| Date | Type | Description |
|---|---|---|
| 07, 2025 | award | Morrisons' shelf-edge AI cameras win Technology Initiative of the Year at The Grocer Gold Awards. |
| 05, 2024 | award | Morrisons' partnership with Together for Short Lives wins Short-Term Partnership Award at the Third Sector Business Charity Awards. |
| , 2024 | award | Morrisons' Savers brand receives Bronze at the 2024 Vertex Awards. |
| 07, 2015 | award | Morrisons named Supermarket of the Year at the International Wine Challenge Awards. |
Morrisons VS Tesco VS Sainsbury's VS Asda VS Aldi UK VS Lidl GB : 2026 Comparison
| Feature | Morrisons | Tesco | Sainsbury's | Asda | Aldi UK | Lidl GB |
|---|---|---|---|---|---|---|
| Core Strengths | Applied Nutrition Food Range, Cook & Home Range, Morrisons Daily, Nutmeg Clothing, Food To Order | Tesco Value, Tesco Finest, F&F Clothing, Tesco Mobile, Tesco Bank, Tesco Clubcard | Sainsbury's Functional Health Range, Sainsbury's 'Best of British' Range, Sainsbury's Cola | Asda Superstores, Asda Supercentres, Asda Express, George, Asda Living, Asda Mobile, Asda Money, Asda Rewards, Just Essentials by Asda | Cuthbert Cake, Ambiano Soup Maker, Ambiano Classic Stand Mixer, Tornado Cleaning Brush, Silentnight CBD Pillow | Fresh Fruit & Vegetables, Bakery Items, Meat & Poultry, Fish & Seafood, Chilled Foods, Frozen Foods, Food Cupboard Essentials, Wines & Spirits, Household Essentials, Non-Food Items |
| Founded Year | 1899 | 1919 | 1869 | 1949 | 1990 | 1994 |
| Stock Name/Ticker | TSCO (London Stock Exchange), TSCDY (OTC Markets) | SBRY (London Stock Exchange) | ||||
| Type | private | public | public | private | private | private |
| Global Employees | 110000 | 330000 | 140000 | 145000 | 50655 | 35000 |
| Revenue (Annual) | $15.8 Billion(2025) | $89.1 Thousand(2025) | $41.3 Billion(2025) | $32.8 Billion(2024) | $18.1 Billion(2024) | $15 Billion(2025) |
| Headquarters | Bradford, England, United Kingdom | Welwyn Garden City, Hertfordshire, United Kingdom | London, United Kingdom | Leeds, West Yorkshire, United Kingdom | Atherstone, Warwickshire, United Kingdom | Surbiton, United Kingdom |
| Latest Valuation | $39.1 Billion | $9.9 Billion |
What are Morrisons's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Wm Morrison Supermarkets Limited |
| Cin number | |
| GST number | |
| Registration number | 00358949 |
Who is in Morrisons's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Rami Baitiéh |
| Chief Financial Officer | Trevor Strain |
| Chief Technology Officer | Anna Barsby |
| Non-Executive Chairman | Andrew Thomas Higginson |
| Non-Executive Director | Kevin Havelock |
| Non-Executive Director | Tony van Kralingen |
| Independent Non-Executive Director | Paula Vennells |
| Independent Non-Executive Director | R. C. Neil Davidson |
| Independent Non-Executive Director | Belinda J. Richards |
| Senior Independent Non-Executive Director | Rooney Anand |
Where are Morrisons's primary office locations?
| City | Country |
|---|---|
| Bradford | United Kingdom |
What are the current business signals and market intelligence for Morrisons?
| Spending next 3 months | Implementing electronic shelf labels across all supermarkets, Expanding the Morrisons Daily convenience store network, Enhancing the More Card loyalty program |
| Pain points | Price competition from discount retailers, Operational efficiency in store management, Enhancing customer loyalty and retention |
| Sales motion | Direct-to-consumer sales through supermarkets and online platforms, Franchise partnerships with independent retailers |
| Buyer Persona | Price-conscious grocery shoppers, Independent convenience store owners seeking franchise opportunities |
| Type of customer | Individual consumers, Independent retailers |
| Key customer domain | Retail grocery shoppers, Convenience store operators |
| Annual ACV | Not publicly disclosed |
What is Morrisons's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2023 | 19.8 Billion |
| 2024 | 18.4 Billion |
| 2025 | 15.8 Billion |
What are Morrisons's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Morrisons's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |