What is Sainsbury's's business focus and history?

Sainsbury's, founded in 1869 by John James Sainsbury, is a public company headquartered in London, UK. As the second-largest supermarket chain in the UK, it operates over 600 supermarkets and more than 850 convenience stores, employing approximately 140,000 people. Sainsbury's offers a wide range of products, including groceries, clothing, and financial services through its subsidiaries such as Argos and Sainsbury's Bank.

Sainsbury's Corporate Details & Core Services

Sainsbury's is the UK's second-largest supermarket chain, offering groceries, general merchandise, and financial services through its subsidiaries.

Sainsbury's Contact Information & Official Links

Website https://www.sainsburys.co.uk
Social          
Email id customerservice@sainsburys.co.uk
Phone number +44 20 7695 6000
Head office address London, , United Kingdom
Tags Supermarket Grocery Retail Financial Services

What are Sainsbury's's Key Business Metrics & Stats?

No of employees 140000
Founded year 1869
Type public
SAICS CODE 5411
NAICS Code 445110
Industry Retail
Location London, United Kingdom
Subsidiary Company argos.co.uk, sainsburysbank.co.uk, habitat.co.uk
Stock Name SBRY (London Stock Exchange)
Other website sainsburysbank.co.uk, tuclothing.sainsburys.co.uk, habitat.co.uk
Pricing Strategy Aldi Price Match initiative for competitive pricing, Nectar Prices offering personalized discounts, Taste the Difference range for premium products
Sainsbury's SBRY (London Stock Exchange) Firmographic Snapshot 2026 1869 Founded Year 140000 Global Employees United Kingdom Headquarters Retail Industry Public Type Verified by DexterAgent.ai

How much funding has Sainsbury's raised to date?

Name Description
Latest Valuation 9.9 Billion (USD)

What are Sainsbury's's Core Products?

Name Description
Sainsbury's Functional Health Range A selection of own-brand functional health products, including raw pressed juices in Collagen, Immunity, Daily Greens, and Digest varieties, as well as immunity and collagen shots. These products are designed to help customers make healthier choices and are lower in sugar compared to standard juices.
Sainsbury's 'Best of British' Range An online selection featuring over 450 100% British-sourced grocery products, including produce, meat, dairy, eggs, and chilled essentials, aimed at promoting locally grown and produced goods.
Sainsbury's Cola A carbonated cola soft drink, introduced around 1966, designed to compete with major brands like Coca-Cola and Pepsi. It has been marketed under various names, including 'Classic Cola'.

What are the latest developments at Sainsbury's?

Date Type Description
Feb, 2026 Restructuring Sainsbury's announced a restructuring plan affecting approximately 300 roles, primarily within its technology and data division.
Feb, 2026 Apology Sainsbury's issued an apology to customers in Oxfordshire following a temporary store closure due to a power cut.
Sep, 2025 Product Recall Sainsbury's recalled two houmous products over potential E.coli contamination concerns.
Apr, 2025 Financial Performance Sainsbury's reported annual profits exceeding £1bn after implementing cost-saving measures, including closing all in-store cafes and reducing 3,000 jobs.
Sep, 2025 Share Price Sainsbury's shares reached their highest price in over a decade amid discussions to sell Argos to JD.com.

What industry awards and recognitions has Sainsbury's received?

Date Type Description
Jul, 2024 Retail Award Sainsbury's was named Grocer of the Year at the Grocer Gold Awards for the first time in 20 years.
Oct, 2024 Sustainability Award Sainsbury's secured the ASC UK Retailer of the Year award for the third consecutive year, recognizing its commitment to sourcing 100% ASC-certified farmed seafood.
Oct, 2024 Technology Award Sainsbury's received the AI and Data for Good Hero Organisation Award at the DataIQ Awards for promoting healthy diets using AI.
Mar, 2024 Leadership Award CEO Simon Roberts was honored as the Retail Leader of the Year at the Retail Week Awards.

Sainsbury's VS Tesco VS Asda VS Morrisons VS Aldi UK VS Lidl GB : 2026 Comparison

Feature Sainsbury's Tesco Asda Morrisons Aldi UK Lidl GB
Core Strengths Sainsbury's Functional Health Range, Sainsbury's 'Best of British' Range, Sainsbury's Cola Tesco Value, Tesco Finest, F&F Clothing, Tesco Mobile, Tesco Bank, Tesco Clubcard Asda Superstores, Asda Supercentres, Asda Express, George, Asda Living, Asda Mobile, Asda Money, Asda Rewards, Just Essentials by Asda Applied Nutrition Food Range, Cook & Home Range, Morrisons Daily, Nutmeg Clothing, Food To Order Cuthbert Cake, Ambiano Soup Maker, Ambiano Classic Stand Mixer, Tornado Cleaning Brush, Silentnight CBD Pillow Fresh Fruit & Vegetables, Bakery Items, Meat & Poultry, Fish & Seafood, Chilled Foods, Frozen Foods, Food Cupboard Essentials, Wines & Spirits, Household Essentials, Non-Food Items
Founded Year 1869 1919 1949 1899 1990 1994
Stock Name/Ticker SBRY (London Stock Exchange) TSCO (London Stock Exchange), TSCDY (OTC Markets)
Type public public private private private private
Global Employees 140000 330000 145000 110000 50655 35000
Revenue (Annual) $41.3 Billion(2025) $89.1 Thousand(2025) $32.8 Billion(2024) $15.8 Billion(2025) $18.1 Billion(2024) $15 Billion(2025)
Headquarters London, United Kingdom Welwyn Garden City, Hertfordshire, United Kingdom Leeds, West Yorkshire, United Kingdom Bradford, England, United Kingdom Atherstone, Warwickshire, United Kingdom Surbiton, United Kingdom
Latest Valuation $9.9 Billion $39.1 Billion        
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Tesco 89.1 | 330000 Asda 32.8 | 145000 Morrisons 15.8 | 110000 Aldi UK 18.1 | 50655 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name J Sainsbury plc
Cin number
GST number
Registration number 185647

Who is in Sainsbury's's executive leadership team?

Name Designation
CEO Simon Roberts
Chief Financial Officer Bláthnaid Bergin
Chief Retail & Technology Officer Clodagh Moriarty
Chief Marketing, Data & Sustainability Officer Mark Given
Chief Property & Procurement Officer Patrick Dunne
Managing Director Argos, Chief Strategy and Supply Officer Graham Biggart
Chief Commercial Officer Rhian Bartlett
Chief People and Corporate Affairs Officer Prerana Issar
General Counsel and Company Secretary Nicolas Grant

Where are Sainsbury's's primary office locations?

City Country
London United Kingdom

What are the current business signals and market intelligence for Sainsbury's?

Spending next 3 months Opening 15 new supermarkets and 25 convenience stores, Investing in technology and automation for efficiency, Enhancing fresh food offerings by reallocating store space
Pain points Intense competition from discount retailers, Need for cost reduction and operational efficiency, Adapting to changing consumer shopping habits
Sales motion Expanding store footprint with new supermarkets and convenience stores, Integrating Argos outlets within supermarkets, Enhancing online shopping experience
Buyer Persona Core family shoppers aged 35-55 seeking quality and value, Affluent urban professionals aged 28-45 preferring premium products, Price-conscious shoppers attracted by competitive pricing
Type of customer Families and household shoppers, Affluent urban professionals, Price-conscious consumers
Key customer domain Grocery retail, General merchandise, Online shopping
Annual ACV Average customer annual spend varies by segment, Core family shoppers contribute approximately 48% of total revenue, Affluent urban professionals account for about 22% of revenue

What is Sainsbury's's annual revenue history?

Year Revenue (USD)
2025 41.3 Billion
2024 40.8 Billion
2023 38 Billion
2022 40 Billion
2021 40 Billion

What are Sainsbury's's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk Yes
Company Ratings
Glassdoor Rating

What are Sainsbury's's business model and service classifications?

Saas No
Offline Stores No
Service No
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B No
B2C No
Manufacturing No
Wholesale No
Importer No
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