Adjust is a funded company based in Berlin, Germany, founded in 2012. It operates as a global mobile measurement partner, providing analytics, attribution, and fraud prevention solutions for mobile app marketers. Adjust has raised a total of $255.9 million in funding, including a $227 million Series E round in July 2019 led by Eurazeo. The company has approximately 700 employees and is a subsidiary of AppLovin Corporation.
Adjust Corporate Details & Core Services
Adjust is a global mobile measurement partner (MMP) that provides analytics, attribution, and fraud prevention solutions for mobile app marketers. The platform enables developers and marketers to track user acquisition, measure campaign performance across channels, and optimize app growth using real-time data.
mobile marketingapp analyticsattributionfraud preventionadtech
What are Adjust's Key Business Metrics & Stats?
No of employees
700
Founded year
2012
Type
private
Industry
Software Development
Location
Berlin, Berlin, Germany
Parent Company
applovin.com
How much funding has Adjust raised to date?
Name
Description
Funding Amount
USD 227 Million
Stage
Series E
Latest Valuation
(USD)
Lead Investor
Eurazeo
Investors
Eurazeo, Highland Europe
What are Adjust's Core Products?
Name
Description
Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
Analyze
Powerful analytics, reporting, and visualizations in Datascape.
Engage
Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
What are the latest developments at Adjust?
Date
Type
Description
December, 2025
Partnership
Adjust has been made aware of a recruitment scam targeting job seekers and approaching individuals on platforms like WhatsApp, as well as through websites posing as Adjust.
Adjust VS AppsFlyer VS Optimizely VS Apptimize : 2026 Comparison
