What is Apptimize's business focus and history?
Apptimize is a funded company based in San Francisco, California (United States), founded in 2013 by Nancy Hua and Jeremy Orlow. It operates as a software development company specializing in A/B testing and feature release management for mobile and web applications. Apptimize has raised $12.4 million in funding. The company has 9 active competitors, including 3 funded and 2 that have exited. Its top competitors include companies like AB Tasty, Optimizely, and Split.io.
Apptimize Corporate Details & Core Services
Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.
Apptimize Contact Information & Official Links
What are Apptimize's Key Business Metrics & Stats?
No of employees 9
Founded year 2013
Type private
SAICS CODE 7372
NAICS Code 5112
Industry Software Development
Location San Francisco, California, United States
Parent Company airship.com
Pricing Strategy Freemium, Enterprise
Apptimize
Firmographic Snapshot
2026
2013
Founded Year
9
Global Employees
United States
Headquarters
Software Development Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Apptimize raised to date?
Name
Description
Funding Amount
USD 12.4 Million
Stage
Series B
Latest Valuation
0 (USD)
Lead Investor
U.S. Venture Partners
Investors
U.S. Venture Partners, Glynn Capital Management, Goldcrest Investments, Western Technology Investments, Ken Ross, Twin Gables
What are Apptimize's Core Products?
Name
Description
A/B Testing
Run experiments within minutes using our drag and drop Visual Editor and programmatic testing.
Feature Flags
Exercise complete control and manage risks at every stage of new feature rollouts.
Instant Updates
Launch changes and promotions directly to your app without using any code.
What are the latest developments at Apptimize?
Date
Type
Description
August, 2019
Acquisition
Airship acquires Apptimize to create industry’s leading end-to-end mobile customer experience platform.
What industry awards and recognitions has Apptimize received?
Date
Type
Description
August, 2018
Ranking
Apptimize ranks No. 156 on 2018 Inc. 5000 list of fastest-growing companies in America.
Apptimize VS AB Tasty VS Optimizely VS Split : 2026 Comparison
Feature
Apptimize
AB Tasty
Optimizely
Split
Core Strengths A/B Testing, Feature Flags, Instant Updates
Web Experimentation, Feature Experimentation, Personalization, E-Merchandising, Rollouts, AI
Optimizely One, Web Experimentation, Feature Experimentation, Content Management System (CMS), Commerce Cloud, Personalization
Feature Management, Release Monitoring, Experimentation
Founded Year 2013
2009
2010
2015
Stock Name/Ticker
Type private
private
private
private
Global Employees 9
800
1400
200
Revenue (Annual) $3.8 Million(2025)
$100 Million(2025)
$50 Million(2021)
Headquarters San Francisco, California, United States
Paris, France
New York, New York, USA
Redwood City, California, United States
Latest Valuation $0
$500 Million
$1.2 Billion
$110 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
AB Tasty
100 | 800
Split
50 | 200
Competitive Landscape 2026
DexterAgent.ai
What are Apptimize's official legal and registration details?
Name
Description
Legal Name
Apptimize, Inc.
Cin number
GST number
Registration number
Who is in Apptimize's executive leadership team?
Name
Designation
CEO
Nancy Hua
Director of Product
Lisa Jakobovits
VP Engineering
Craig Gering
Where are Apptimize's primary office locations?
City
Country
San Francisco
United States
What are the current business signals and market intelligence for Apptimize?
Spending next 3 months
Product Development, Customer Acquisition
Pain points
Slow feature deployment, Lack of A/B testing capabilities
Sales motion
Direct Sales, Channel Partners
Buyer Persona
Product Managers, Marketing Managers
Type of customer
Enterprises, SMBs
Key customer domain
hoteltonight.com, wsj.com, glassdoor.com
Annual ACV
$50,000 - $100,000
What is Apptimize's annual revenue history?
Year
Revenue (USD)
2025
3.8 Million
What are Apptimize's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
