What is AB Tasty's business focus and history?
AB Tasty is a funded company based in Paris, France, founded in 2009 by Alix de Sagazan and Rémi Aubert. It operates as a global leader in customer experience optimization, providing solutions for A/B testing, personalization, and feature management to help businesses enhance user engagement and drive conversions. AB Tasty has raised a total of $64 million in funding, with its latest valuation at $500 million. The company has over 800 employees and serves more than 4,000 customers worldwide, including notable brands like L'Oréal, McDonald's, and Sephora.
AB Tasty Corporate Details & Core Services
AB Tasty is a global leader in customer experience optimization, providing solutions for A/B testing, personalization, and feature management to help businesses enhance user engagement and drive conversions.
AB Tasty Contact Information & Official Links
What are AB Tasty's Key Business Metrics & Stats?
No of employees 800
Founded year 2009
Type private
SAICS CODE 7372
NAICS Code 541511
Industry Software Development
Location Paris, France
Subsidiary Company
epoq.de, dotaki.com
Other website abtasty.com
Pricing Strategy Custom pricing based on business needs
AB Tasty
Firmographic Snapshot
2026
2009
Founded Year
800
Global Employees
France
Headquarters
Software Development Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has AB Tasty raised to date?
Name
Description
Funding Amount
USD 1.1 Million
Stage
Seed
Latest Valuation
500 Million (USD)
Lead Investor
Kima Ventures
Investors
Kima Ventures, XAnge
What are AB Tasty's Core Products?
Name
Description
Web Experimentation
Advanced testing combined with simple experience building to confidently and quickly reach conversion goals.
Feature Experimentation
Run sophisticated experiments across all channels and devices without impacting performance.
Personalization
Personalize experiences to each individual, launching personalized experiences in minutes.
E-Merchandising
Unite search, recommendations, and merchandising strategies to deliver consistent, personalized shopping experiences.
Rollouts
Release new features with speed and confidence, minimizing risk with automatic KPI-triggered rollbacks.
AI
Enhance experience optimization with AI, including the market-first EmotionsAI.
What are the latest developments at AB Tasty?
Date
Type
Description
January, 2026
Acquisition
Everstone-owned Wingify acquires AB Tasty to create a $500 million SaaS entity.
What industry awards and recognitions has AB Tasty received?
Date
Type
Description
December, 2025
Industry Recognition
Named a Top Experimentation Product at the 2025 Proddy Awards.
AB Tasty VS Optimizely VS VWO VS Adobe : 2026 Comparison
Feature
AB Tasty
Optimizely
VWO
Adobe
Core Strengths Web Experimentation, Feature Experimentation, Personalization, E-Merchandising, Rollouts, AI
Optimizely One, Web Experimentation, Feature Experimentation, Content Management System (CMS), Commerce Cloud, Personalization
VWO Testing, VWO Insights, VWO Personalize, VWO Feature Experimentation, VWO Rollouts, VWO Data360
Photoshop, Illustrator, Acrobat, Premiere Pro, Lightroom, Adobe Express, Adobe Firefly, Adobe Experience Manager, Adobe Commerce (Magento), Adobe Marketo Engage
Founded Year 2009
2010
2010
1982
Stock Name/Ticker ADBE (NASDAQ)
Type private
private
private
public
Global Employees 800
1400
454
31360
Revenue (Annual) $100 Million(2025)
$50 Million(2025)
$23.8 Billion(2025)
Headquarters Paris, France
New York, New York, USA
New Delhi, Delhi, India
San Jose, California, United States
Latest Valuation $500 Million
$1.2 Billion
$0
$110.5 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
VWO
50 | 454
Adobe
23.8 | 31360
Competitive Landscape 2026
DexterAgent.ai
What are AB Tasty's official legal and registration details?
Name
Description
Legal Name
AB Tasty
Cin number
GST number
Registration number
Who is in AB Tasty's executive leadership team?
Name
Designation
CEO
Sparsh Gupta
Chief Revenue Officer
Alix de Sagazan
Chief Customer and Strategy Officer
Rémi Aubert
Chief Product and Technology Officer
Ankit Jain
Where are AB Tasty's primary office locations?
City
Country
Paris
France
New York
USA
London
UK
San Francisco
USA
Madrid
Spain
Cologne
Germany
Singapore
Singapore
Berlin
Germany
Sydney
Australia
What are the current business signals and market intelligence for AB Tasty?
Spending next 3 months
Integration of AI-driven personalization features, Expansion of global customer base
Pain points
Need for improved customer engagement, Desire for data-driven decision making, Requirement for seamless digital experiences
Sales motion
Direct sales, Channel partnerships
Buyer Persona
Chief Marketing Officers, Product Managers, Digital Experience Managers
Type of customer
Enterprise businesses, E-commerce companies, Digital marketing agencies
Key customer domain
loreal.com, mcdonalds.com, sephora.com
Annual ACV
$50,000 - $200,000
What is AB Tasty's annual revenue history?
Year
Revenue (USD)
2025
100 Million
What are AB Tasty's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4.2
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
