What is AppsFlyer's business focus and history?
AppsFlyer is a privately held company based in San Francisco, California, founded in 2011 by Oren Kaniel and Reshef Mann. It operates as a SaaS platform providing mobile attribution and marketing analytics solutions. AppsFlyer has raised over $300 million in funding, with its latest valuation at $1.6 billion. The company has approximately 1,400 employees and serves over 12,000 brands worldwide. Its top competitors include companies like Adjust, Branch, Kochava, and Singular.
AppsFlyer Corporate Details & Core Services
AppsFlyer is a global leader in mobile attribution and marketing analytics, providing businesses with tools to measure and optimize their marketing campaigns across various channels. The platform offers solutions for mobile attribution, deep linking, data collaboration, and fraud protection, enabling brands to make data-driven decisions and enhance customer engagement.
AppsFlyer Contact Information & Official Links
What are AppsFlyer's Key Business Metrics & Stats?
No of employees 1400
Founded year 2011
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Marketing Analytics
Location San Francisco, California, United States
Other website appsflyersdk.com
Pricing Strategy Zero Plan, Growth Plan, Enterprise Plan
AppsFlyer
Firmographic Snapshot
2026
2011
Founded Year
1400
Global Employees
United States
Headquarters
Marketing Analytics Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has AppsFlyer raised to date?
Name
Description
Funding Amount
USD 210 Million
Stage
Series D
Latest Valuation
1.6 Billion (USD)
Lead Investor
General Atlantic
Investors
General Atlantic
What are AppsFlyer's Core Products?
Name
Description
Measurement Suite
Tools for mobile attribution, CTV attribution, PC & console attribution, cross-platform measurement, ROI measurement, marketing analytics, incrementality, creative optimization, audience segmentation, fraud protection, and product analytics.
Deep Linking Suite
Solutions for web-to-app, QR-to-app, email-to-app, text-to-app, referral-to-app, social-to-app, deferred deep linking, and link management.
Data Collaboration Suite
Features for data management, audience activation, retail media measurement, signal hub, and data clean room.
Agentic AI Suite
Includes Agent Hub and MCP for AI-driven marketing solutions.
What are the latest developments at AppsFlyer?
Date
Type
Description
November, 2023
Acquisition
AppsFlyer acquired gaming and apps data analytics firm DevtoDev.
December, 2023
Acquisition
AppsFlyer acquired AI-powered UA and monetization platform oolo.
AppsFlyer VS Adjust VS Branch VS Kochava VS Singular : 2026 Comparison
Feature
AppsFlyer
Adjust
Branch
Kochava
Singular
Core Strengths Measurement Suite, Deep Linking Suite, Data Collaboration Suite, Agentic AI Suite
Measure, Analyze, Engage, Recommend, Automate, Protect
Performance, Engagement, Activation, Discovery, Advanced Data Feeds, Advanced Compliance
Kochava Foundry, Kochava Subscriptions, Privacy Block, Kochava AI Prompt
Singular - Next-Gen Attribution
Founded Year 2011
2012
2014
2011
2014
Stock Name/Ticker
Type private
private
private
private
private
Global Employees 1400
700
500
172
263
Revenue (Annual) $508.4 Million(2025)
$141.3 Million(2025)
$50 Million(2024)
Headquarters San Francisco, California, United States
Berlin, Berlin, Germany
Mountain View, California, United States
Sandpoint, Idaho, United States
Palo Alto, California, United States
Latest Valuation $1.6 Billion
$4 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Adjust
141.3 | 700
Singular
50 | 263
Competitive Landscape 2026
DexterAgent.ai
What are AppsFlyer's official legal and registration details?
Name
Description
Legal Name
AppsFlyer Ltd.
Cin number
GST number
Registration number
Who is in AppsFlyer's executive leadership team?
Name
Designation
CEO
Oren Kaniel
CTO
Reshef Mann
Where are AppsFlyer's primary office locations?
City
Country
Herzliya
Israel
London
United Kingdom
Berlin
Germany
Tokyo
Japan
Seoul
South Korea
Bangalore
India
Beijing
China
What are the current business signals and market intelligence for AppsFlyer?
Spending next 3 months
AI-driven marketing solutions, Data collaboration enhancements, Expansion into connected TV measurement
Pain points
Attribution accuracy, Fraud prevention, Cross-platform measurement, Data privacy compliance
Sales motion
Direct sales, Partnerships with tech and media companies, Agency collaborations
Buyer Persona
Marketing managers, Growth analysts, Data scientists, Product managers
Type of customer
App marketers, Product teams, Developers, Agencies, Enterprise growth teams
Key customer domain
hbo.com, waze.com, adidas.com
Annual ACV
$42,000 per paying customer
What is AppsFlyer's annual revenue history?
Year
Revenue (USD)
2023
395 Million
2025
508.4 Million
What are AppsFlyer's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
