What is SumUp's business focus and history?
SumUp is a funded company based in London (United Kingdom), founded in 2012 by Daniel Klein and Marc-Alexander Christ. It operates as a financial technology company providing payment solutions, including card readers, point-of-sale systems, and online payment services, primarily for small and medium-sized businesses. SumUp has raised approximately $3.56 billion in total funding across equity and debt financing rounds since its founding. The company has 158 active competitors, including 16 funded and 8 that have exited. Its top competitors include companies like Square, iZettle, and Stripe.
SumUp Corporate Details & Core Services
SumUp is a global financial technology company that provides payment solutions, including card readers, point-of-sale systems, and online payment services, primarily for small and medium-sized businesses.
SumUp Contact Information & Official Links
What are SumUp's Key Business Metrics & Stats?
No of employees 3000
Founded year 2012
Type private
SAICS CODE 7389
NAICS Code 522320
Industry Financial Technology
Location London, United Kingdom
Subsidiary Company
fivestars.com
Other website sumup.co.uk, sumup.de, sumup.fr, sumup.es, sumup.it
Pricing Strategy Pay-as-you-go, Subscription
SumUp
Firmographic Snapshot
2026
2012
Founded Year
3000
Global Employees
United Kingdom
Headquarters
Financial Technology Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has SumUp raised to date?
Name
Description
Funding Amount
USD 895 Million
Stage
Debt Financing
Latest Valuation
9.2 Billion (USD)
Lead Investor
Goldman Sachs
Investors
Goldman Sachs, Temasek, Bain Capital Credit, Crestline, Oaktree Capital Management
What are SumUp's Core Products?
Name
Description
SumUp Air
A Bluetooth card reader that pairs with smartphones for accepting payments.
SumUp Solo
A standalone touchscreen card reader with 4G connectivity.
SumUp POS
Point-of-sale systems for managing sales and inventory.
SumUp Kiosk
Self-service kiosks for customer orders and payments.
SumUp Connect
Loyalty and rewards program for customer engagement.
What are the latest developments at SumUp?
Date
Type
Description
February, 2025
Product Launch
SumUp launches self-service kiosk to boost revenue and reduce costs for US merchants.
May, 2024
Product Launch
SumUp launches new loyalty and rewards program in the United States.
What industry awards and recognitions has SumUp received?
Date
Type
Description
January, 2023
Diversity Award
Recognized as a Top Global Employer for inclusion by the Stonewall Workplace Equality Index.
March, 2025
Diversity Award
Awarded Fintech Diversity Initiative of the Year at the Irish National Fintech Awards.
SumUp VS Square VS Zettle by PayPal VS Stripe : 2026 Comparison
Feature
SumUp
Square
Zettle by PayPal
Stripe
Core Strengths SumUp Air, SumUp Solo, SumUp POS, SumUp Kiosk, SumUp Connect
Square Reader, Square Stand, Square Register, Square Terminal, Square Online, Square Appointments, Square Payroll, Square Capital
Zettle Reader, Zettle Point of Sale
Stripe Payments, Stripe Billing, Stripe Connect, Stripe Terminal, Stripe Issuing, Stripe Radar, Stripe Atlas, Stripe Tax, Stripe Identity, Stripe Climate
Founded Year 2012
2009
2010
2010
Stock Name/Ticker SQ (NYSE)
Type private
public
private
private
Global Employees 3000
11372
485
11000
Revenue (Annual) $600 Million(2025)
$7.7 Billion(2024)
$5.1 Billion(2024)
Headquarters London, United Kingdom
San Francisco, California, United States
Stockholm, Sweden
South San Francisco, California, United States
Latest Valuation $9.2 Billion
$29 Billion
$2.2 Billion
$50 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Square
7.7 | 11372
Stripe
5.1 | 11000
Competitive Landscape 2026
DexterAgent.ai
What are SumUp's official legal and registration details?
Name
Description
Legal Name
SumUp Payments Limited
Cin number
GST number
Registration number
Who is in SumUp's executive leadership team?
Name
Designation
CEO
Niall Mac an tSionnaigh
Co-Founder
Daniel Klein
Co-Founder
Marc-Alexander Christ
Where are SumUp's primary office locations?
City
Country
Berlin
Germany
Boulder
United States
Sofia
Bulgaria
Amsterdam
Netherlands
São Paulo
Brazil
Dublin
Ireland
What are the current business signals and market intelligence for SumUp?
Spending next 3 months
Product Development, Market Expansion, Customer Acquisition
Pain points
High Transaction Fees, Complex Payment Systems, Limited Access to Financial Services
Sales motion
Direct Sales, Online Sales
Buyer Persona
Small Business Owners, Retail Managers
Type of customer
Small Businesses, Medium Businesses
Key customer domain
smallbusiness.com
Annual ACV
$500 - $5,000
What is SumUp's annual revenue history?
Year
Revenue (USD)
2025
600 Million
What are SumUp's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4.2
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
Yes
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
