What is Showpad's business focus and history?
Showpad is a funded company based in Ghent, Belgium, founded in 2011 by Pieterjan Bouten, Louis Jonckheere, and Peter Minne. It operates as a leading AI-native revenue effectiveness platform designed for complex field-selling. Showpad has raised significant funding, including a $70 million Series D round in June 2019. The company has 450 employees and serves over 2,000 customers worldwide, including GE Healthcare, Bridgestone, Honeywell, and Merck. Its top competitors include companies like Seismic, Bigtincan, and Highspot.
Showpad Corporate Details & Core Services
Showpad is a leading AI-native revenue effectiveness platform designed for complex field-selling. It unifies sales content management with training and coaching, enabling sellers to engage buyers effectively and close deals with confidence.
Showpad Contact Information & Official Links
What are Showpad's Key Business Metrics & Stats?
No of employees 450
Founded year 2011
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software Development
Location Ghent, Belgium
Parent Company vectorcapital.com
Pricing Strategy Custom enterprise pricing
Showpad
Firmographic Snapshot
2026
2011
Founded Year
450
Global Employees
Belgium
Headquarters
Software Development Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Showpad raised to date?
Name
Description
Funding Amount
USD 2 Million
Stage
Series A
Latest Valuation
(USD)
Lead Investor
Hummingbird Ventures
Investors
Hummingbird Ventures
What are Showpad's Core Products?
Name
Description
Showpad Enablement Operating System
An AI-powered platform that combines sales content management with training and coaching to enhance sales effectiveness.
What are the latest developments at Showpad?
Date
Type
Description
August, 2025
Acquisition
Vector Capital announced the acquisition of Showpad, aiming to combine it with Bigtincan to create a global leader in the revenue enablement market.
What industry awards and recognitions has Showpad received?
Date
Type
Description
July, 2024
Recognition
Showpad was recognized as a Leader in The Forrester Waveâ„¢: Revenue Enablement Platforms, Q3 2024.
Showpad VS Seismic VS Bigtincan VS Highspot : 2026 Comparison
Feature
Showpad
Seismic
Bigtincan
Highspot
Core Strengths Showpad Enablement Operating System
Seismic Enablement Cloud
GenieAI, Content Hub, Learning Hub, Engagement Hub
Sales Content Management, Sales Training, Sales Coaching, Buyer Engagement
Founded Year 2011
2010
2011
2012
Stock Name/Ticker
Type private
private
private
private
Global Employees 450
1500
328
850
Revenue (Annual) $280 Million(2022)
$41 Million(2021)
$50 Million(2025)
Headquarters Ghent, Belgium
San Diego, California, United States
Waltham, Massachusetts, United States
Seattle, Washington, United States
Latest Valuation
$3 Billion
$120 Million
$3.5 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Seismic
280 | 1500
Bigtincan
41 | 328
Highspot
50 | 850
Competitive Landscape 2026
DexterAgent.ai
What are Showpad's official legal and registration details?
Name
Description
Legal Name
Showpad NV
Cin number
GST number
Registration number
Who is in Showpad's executive leadership team?
Name
Designation
CEO
Hendrik Isebaert
Co-Founder & Executive Board Member
Louis Jonckheere
Chief Financial Officer
Matt Miller
Where are Showpad's primary office locations?
City
Country
Ghent
Belgium
Chicago
United States
London
United Kingdom
Munich
Germany
Amsterdam
Netherlands
Wroclaw
Poland
San Francisco
United States
What are the current business signals and market intelligence for Showpad?
Spending next 3 months
Integration with Bigtincan, AI feature development, Market expansion
Pain points
Sales and marketing misalignment, Inefficient content management, Lack of effective sales training
Sales motion
Direct sales, Channel partners
Buyer Persona
Sales leaders, Marketing leaders, Sales enablement professionals
Type of customer
Enterprise, Midmarket
Key customer domain
gehealthcare.com, bridgestone.com, honeywell.com, merck.com
Annual ACV
$50,000 - $200,000
What are Showpad's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4
Glassdoor Rating
4
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
Yes
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
