Sary is a privately held company based in Dammam, Saudi Arabia, founded in 2018 by Mohammed Aldossary and Khaled AlSiari. It operates as a B2B e-commerce platform connecting small businesses with manufacturers and lenders to procure supplies efficiently. Sary has raised over $112 million in funding and employs between 201-500 people. The company has expanded its operations to Egypt and Pakistan through strategic acquisitions and investments.
Sary Corporate Details & Core Services
Sary is a B2B e-commerce platform connecting small businesses with manufacturers and lenders to procure supplies efficiently.
Specific pricing plans are not publicly disclosed; Sary offers competitive pricing with flexible payment options, including cash-on-delivery and online transactions.
How much funding has Sary raised to date?
Name
Description
Funding Amount
USD 7
Stage
Seed
Latest Valuation
375 Million (USD)
Investors
Raed VC, MSA Capital, Derayah, Angel Investors
What are Sary's Core Products?
Name
Description
Sary B2B E-commerce Platform
A digital marketplace connecting small and medium-sized enterprises (SMEs) with wholesalers, manufacturers, and lenders, facilitating efficient procurement of supplies across various sectors, including wholesale, groceries, offices, cafes, restaurants, and hotels.
Sary Mobile Application
A mobile platform providing SMEs access to over 30,000 SKUs, enabling on-demand procurement with features like real-time price transparency, promotional offers, flexible payment options, order tracking, and delivery scheduling.
What are the latest developments at Sary?
Date
Type
Description
April, 2025
Merger
Sary and ShopUp merged to form SILQ Group, creating the largest B2B commerce platform connecting the Gulf and Emerging Asia, backed by a $110 million funding round.
March, 2022
Acquisition
Sary acquired Egyptian B2B marketplace Mowarrid to expand its presence in Egypt.
March, 2022
Investment
Sary led a $22.5 million Series A funding round for Pakistani B2B startup Jugnu.
What industry awards and recognitions has Sary received?
Date
Type
Description
December, 2021
Funding
Sary secured $75 million in a Series C funding round led by Sanabil Investments.
December, 2020
Recognition
Ranked #41 on Forbes Middle East's 50 Most-Funded Startups list.
Sary VS MaxAB VS elGrocer by Smiles VS InstaShop VS Kinnek : 2026 Comparison
Sary B2B E-commerce Platform, Sary Mobile Application
E-commerce Platform, Fintech Solutions, Data Analytics
elGrocer Mobile App, Smiles Market
Grocery Delivery, Pharmacy Delivery, Pet Supplies, Butcheries, Bakeries, Flower Delivery, Organic Stores, Electronics, Beauty Products, Baby Care
Kinnek Marketplace
Founded Year
2018
2018
2015
2015
2012
Stock Name/Ticker
Type
private
private
private
private
private
Global Employees
435
1600
107
1000
27
Revenue (Annual)
$41.9 Million(2025)
$251.1 Million(2026)
$39.3 Million(2025)
$631 Million(2024)
$25 Million(2025)
Headquarters
Dammam, Eastern Province, Saudi Arabia
Cairo, Cairo Governorate, Egypt
Dubai, Dubai, United Arab Emirates
Dubai, Dubai, United Arab Emirates
New York, New York, United States
Latest Valuation
$375 Million
$10.4 Million
$360 Million
$0
What are Sary's official legal and registration details?
Name
Description
Legal Name
Sary
Cin number
GST number
Registration number
Who is in Sary's executive leadership team?
Name
Designation
CEO
Mohammed Aldossary
CTO
Khaled AlSiari
Where are Sary's primary office locations?
City
Country
Riyadh
Saudi Arabia
Cairo
Egypt
Lahore
Pakistan
What are the current business signals and market intelligence for Sary?
Spending next 3 months
Integration of operations post-merger with ShopUp, Expansion into emerging Asian markets, Enhancement of fintech services through Silq Financial
Pain points
Inefficient procurement processes, Fragmented wholesale markets, Limited access to diverse product selections, Cumbersome logistics, Cash flow management challenges
Sales motion
Direct sales through mobile and web platforms, Partnerships with wholesalers and manufacturers, Integration with financial service providers for embedded financing
Buyer Persona
SME owners seeking streamlined procurement, Procurement managers in retail and hospitality sectors, Business operators looking for flexible payment options
Type of customer
Small and medium-sized enterprises (SMEs), Grocery stores, Restaurants, Cafes, Hotels, Company offices
Key customer domain
Retail, Hospitality, Food and beverage services
Annual ACV
Information not publicly disclosed
What is Sary's annual revenue history?
Year
Revenue (USD)
2025
41.9 Million
What are Sary's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
What are Sary's business model and service classifications?
