What is MaxAB's business focus and history?

MaxAB is a privately held company based in Cairo, Egypt, founded in 2018 by Belal El-Megharbel and Mohamed Ben Halim. It operates as a B2B e-commerce platform connecting food and grocery retailers to suppliers in underserved geographies. MaxAB has raised over $100 million in funding and has expanded its operations to Morocco. The company has over 1,600 employees and serves more than 150,000 retailers.

MaxAB Corporate Details & Core Services

MaxAB is a B2B e-commerce platform that connects food and grocery retailers to suppliers in underserved geographies, re-engineering the retail market using proprietary technologies, innovative supply chains, and embedded finance solutions.

MaxAB Contact Information & Official Links

Website https://www.maxab.io
Social  
Email id careers@maxab.io
Head office address Cairo, Cairo Governorate, Egypt
Tags B2B E-commerce Retail Fintech

What are MaxAB's Key Business Metrics & Stats?

No of employees 1600
Founded year 2018
Type private
Industry E-commerce
Location Cairo, Cairo Governorate, Egypt
Subsidiary Company waystocap.com
Pricing Strategy Not publicly disclosed
MaxAB Firmographic Snapshot 2026 2018 Founded Year 1600 Global Employees Egypt Headquarters E-commerce Industry Private Type Verified by DexterAgent.ai

How much funding has MaxAB raised to date?

Name Description
Funding Amount USD 6.2 Million
Stage Seed
Latest Valuation (USD)
Lead Investor Beco Capital
Investors Beco Capital, 4DX Ventures, Endure Capital, 500 Startups, Outlierz Ventures

What are MaxAB's Core Products?

Name Description
E-commerce Platform A B2B e-commerce platform that connects food and grocery retailers to suppliers, offering over 3,000 SKUs and digitizing the inventory flow through a pull-driven supply chain.
Fintech Solutions Embedded finance solutions that digitize payments across the retail ecosystem, including bills payment, credit, and upcoming supplier payments.
Data Analytics Provides suppliers and research firms with real-time insights at an unprecedented level of granularity, enabling accurate forecasting and end-to-end supply chain control.

What are the latest developments at MaxAB?

Date Type Description
08, 2024 Merger MaxAB and Wasoko completed an all-stock merger, creating a Pan-African platform serving over 450,000 merchants across five countries.
07, 2025 Strategic Shift The merged entity shifted focus towards fintech services, winding down e-commerce operations in Morocco to concentrate on financial solutions.
05, 2025 Acquisition MaxAB-Wasoko acquired Egyptian fintech-enabled marketplace Fatura to enhance its fintech offerings and expand market reach.
10, 2025 Regulatory Inquiry COMESA Competition Commission launched an inquiry into the MaxAB-Wasoko merger to assess its impact on market competition.

What industry awards and recognitions has MaxAB received?

Date Type Description
, 2021 Industry Recognition MaxAB was awarded 'Best Wholesale B2B Food & Grocery Ordering App 2021' in the African Excellence Awards.

MaxAB VS Wasoko VS GoodsMart VS elGrocer by Smiles VS InstaShop VS Bidfood : 2026 Comparison

Feature MaxAB Wasoko GoodsMart elGrocer by Smiles InstaShop Bidfood
Core Strengths E-commerce Platform, Fintech Solutions, Data Analytics Wasoko Mobile App, Working Capital Financing, Data Analytics Services elGrocer Mobile App, Smiles Market Grocery Delivery, Pharmacy Delivery, Pet Supplies, Butcheries, Bakeries, Flower Delivery, Organic Stores, Electronics, Beauty Products, Baby Care Premium Selection, Nowaco, Prima, Bravur, Dew Fresh, Dew Pride, La Monique
Founded Year 2018 2013 2013 2015 2015 1989
Stock Name/Ticker BID (JSE)
Type private private private private private public
Global Employees 1600 1001 200 107 1000 29112
Revenue (Annual) $251.1 Million(2026) $48 Million(2022) $() $39.3 Million(2025) $631 Million(2024) $12.9 Billion(2025)
Headquarters Cairo, Cairo Governorate, Egypt Nairobi, Kenya Cairo, Cairo, Egypt Dubai, Dubai, United Arab Emirates Dubai, Dubai, United Arab Emirates Sandton, Gauteng, South Africa
Latest Valuation   $526 Million   $10.4 Million $360 Million  
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Wasoko 48 | 1001 elGrocer by Smiles 39.3 | 107 InstaShop 631 | 1000 Bidfood 12.9 | 29112 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name MaxAB
Cin number
GST number
Registration number

Who is in MaxAB's executive leadership team?

Name Designation
CEO Belal El-Megharbel
Co-Founder & COO Mohamed Ben Halim
People & Culture Director Lamia ElKarmoty
General Manager – Kenya Mohamed Thabet
General Manager – Egypt Amr Nassar

Where are MaxAB's primary office locations?

City Country
Cairo Egypt
Casablanca Morocco

What are the current business signals and market intelligence for MaxAB?

Spending next 3 months Expansion into Saudi Arabia, Enhancing fintech services, Scaling logistics infrastructure
Pain points Fragmented supply chains, Inefficient inventory procurement, Limited access to financial services
Sales motion Direct engagement with retailers, Partnerships with suppliers, Digital platform onboarding
Buyer Persona Retail store owners, Supply chain managers, Procurement officers
Type of customer Small and medium-sized retailers, Traditional grocery stores, Suppliers seeking distribution channels
Key customer domain Food and grocery retail
Annual ACV Varies based on retailer size and order volume

What is MaxAB's annual revenue history?

Year Revenue (USD)
2026 251.1 Million

What are MaxAB's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are MaxAB's business model and service classifications?

Saas No
Offline Stores No
Service No
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B No
B2C No
Manufacturing No
Wholesale No
Importer No
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