What is Sage Pastel's business focus and history?
Sage Pastel is a private company based in Johannesburg, South Africa, founded in 1989 by Stephen Cohen. It specializes in accounting and payroll software solutions for small and medium-sized enterprises (SMEs). The company offers products like Sage Business Cloud Accounting, Sage Payroll, and Sage HR. Sage Pastel operates as a B2B company in the software industry, focusing on providing SaaS solutions to SMEs.
Sage Pastel Corporate Details & Core Services
Sage Pastel is a South African company specializing in accounting, payroll, and related software applications for small and medium-sized enterprises (SMEs).
Sage Pastel Contact Information & Official Links
What are Sage Pastel's Key Business Metrics & Stats?
No of employees
Founded year 1989
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software
Location Johannesburg, South Africa
Parent Company sage.com
Pricing Strategy Subscription-based, Perpetual License
Sage Pastel
Firmographic Snapshot
2026
1989
Founded Year
Global Employees
South Africa
Headquarters
Software Industry
Private
Type
Verified by
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How much funding has Sage Pastel raised to date?
Name
Description
Latest Valuation
(USD)
What are Sage Pastel's Core Products?
Name
Description
Sage Business Cloud Accounting
Cloud-based accounting software for managing inventory, invoicing, cash flow, VAT, and payments.
Sage Payroll
Cloud-based payroll software for timely and compliant employee payments.
Sage HR
Human resources management software for workforce engagement.
What are the latest developments at Sage Pastel?
Date
Type
Description
January, 2026
Press Release
Sage Pastel introduces online backup facility for SMEs.
Sage Pastel VS QuickBooks VS Xero VS FreshBooks : 2026 Comparison
Feature
Sage Pastel
QuickBooks
Xero
FreshBooks
Core Strengths Sage Business Cloud Accounting, Sage Payroll, Sage HR
QuickBooks Online, QuickBooks Desktop, QuickBooks Self-Employed
Xero Accounting Software, Xero Payroll, Xero Projects, Xero Expenses, Xero Analytics Plus
Invoicing, Expense Tracking, Time Tracking, Payments, Reporting
Founded Year 1989
1983
2006
2003
Stock Name/Ticker INTU (NASDAQ)
XRO (ASX)
Type private
public
public
private
Global Employees 18200
4610
600
Revenue (Annual) $4.7 Billion(2016)
$2.1 Billion(2025)
Headquarters Johannesburg, South Africa
Mountain View, California, United States
Wellington, New Zealand
Toronto, Ontario, Canada
Latest Valuation
$399.4 Billion
$1.4 Billion
$1 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
QuickBooks
4.7 | 18200
Xero
2.1 | 4610
Competitive Landscape 2026
DexterAgent.ai
What are Sage Pastel's official legal and registration details?
Name
Description
Legal Name
Sage Pastel
Cin number
GST number
Registration number
Who is in Sage Pastel's executive leadership team?
Name
Designation
CEO
Managing Director
Stephen Cohen
Where are Sage Pastel's primary office locations?
City
Country
Johannesburg
South Africa
What are the current business signals and market intelligence for Sage Pastel?
Spending next 3 months
Product Development, Customer Support Enhancement
Pain points
Complexity in financial management for SMEs, Compliance with local tax regulations
Sales motion
Direct Sales, Channel Partners
Buyer Persona
SME Owners, Accountants
Type of customer
Small and Medium-sized Enterprises (SMEs)
Key customer domain
smallbusiness.co.za
Annual ACV
$1,000 - $10,000
What are Sage Pastel's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
Yes
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
