What is Xero's business focus and history?

Xero is a publicly traded company based in Wellington, New Zealand, founded in 2006 by Rod Drury and Hamish Edwards. It operates as a cloud-based accounting software provider for small businesses. Xero has raised significant funding, including investments from Peter Thiel and Accel Partners. The company has 4.6 million subscribers globally and reported revenues of $1.7 billion in 2024. Its top competitors include Intuit, Sage, and MYOB.

Xero Corporate Details & Core Services

Xero is a New Zealand-based technology company that provides cloud-based accounting software for small businesses. Its platform offers features such as invoicing, bank reconciliation, and real-time financial reporting, serving over 4.6 million subscribers globally.

Xero Contact Information & Official Links

Website https://www.xero.com
Social        
Email id info@xero.com
Phone number +64 4 819 4800
Head office address Wellington, , New Zealand
Tags Accounting Software Cloud Computing SaaS Financial Services Small Business Solutions

What are Xero's Key Business Metrics & Stats?

No of employees 4610
Founded year 2006
Type public
SAICS CODE 7372
NAICS Code 511210
Industry Software as a Service
Location Wellington, New Zealand
Subsidiary Company hubdoc.com, instafile.com, waddle.com.au, taxcycle.com
Stock Name XRO (ASX)
Other website xero.com.au, xero.co.uk, xero.com.sg, xero.ca
Pricing Strategy Starter, Standard, Premium
Xero XRO (ASX) Firmographic Snapshot 2026 2006 Founded Year 4610 Global Employees New Zealand Headquarters Software asa Service Industry Public Type Verified by DexterAgent.ai

How much funding has Xero raised to date?

Name Description
Funding Amount USD 100 Million
Stage Series D
Latest Valuation 1.4 Billion (USD)
Lead Investor Peter Thiel
Investors Peter Thiel, Matrix Capital

What are Xero's Core Products?

Name Description
Xero Accounting Software Cloud-based accounting platform for small businesses.
Xero Payroll Payroll management integrated with accounting software.
Xero Projects Project management and job costing tool.
Xero Expenses Expense management and tracking solution.
Xero Analytics Plus Advanced reporting and analytics capabilities.

What are the latest developments at Xero?

Date Type Description
June, 2025 Acquisition Xero agreed to acquire US company Melio for $2.5 billion.
December, 2025 Product Launch Xero introduced AI-powered bank reconciliation with the JAX tool.

What industry awards and recognitions has Xero received?

Date Type Description
, 2025 Award G2 Leader Award for 2025
, 2025 Award TrustRadius Top Rated Award for 2025

Xero VS Intuit VS Sage VS MYOB VS FreshBooks : 2026 Comparison

Feature Xero Intuit Sage MYOB FreshBooks
Core Strengths Xero Accounting Software, Xero Payroll, Xero Projects, Xero Expenses, Xero Analytics Plus TurboTax, QuickBooks, Credit Karma, Mailchimp Sage Intacct, Sage X3, Sage 50, Sage 300, Sage HR MYOB Business Lite, MYOB Business Pro, MYOB Business Payroll Only, MYOB Business AccountRight Plus, MYOB Business AccountRight Premier Invoicing, Expense Tracking, Time Tracking, Payments, Reporting
Founded Year 2006 1983 1981 1991 2003
Stock Name/Ticker XRO (ASX) INTU (NASDAQ) SGE (London Stock Exchange)
Type public public public private private
Global Employees 4610 18200 11074 1001 600
Revenue (Annual) $2.1 Billion(2025) $14.4 Billion(2023) $2.7 Billion(2024) $1 Billion(2025)  
Headquarters Wellington, New Zealand Mountain View, California, United States North Tyneside, Tyne and Wear, United Kingdom Cremorne, Victoria, Australia Toronto, Ontario, Canada
Latest Valuation $1.4 Billion $111.2 Billion $0 $0 $1 Billion
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Intuit 14.4 | 18200 Sage 2.7 | 11074 MYOB 1 | 1001 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Xero Limited
Cin number
GST number
Registration number 183 0488

Who is in Xero's executive leadership team?

Name Designation
CEO Sukhinder Singh Cassidy
Chairman David Thodey
Chief Financial Officer Claire Bramley
Chief Product Officer Anna Curzon
Chief Technology Officer Mark Rees
Chief Customer Officer Rachael Powell

Where are Xero's primary office locations?

City Country
Wellington New Zealand
Auckland New Zealand
Melbourne Australia
Sydney Australia
London United Kingdom
New York United States
Denver United States
Singapore Singapore
Toronto Canada
Cape Town South Africa

What are the current business signals and market intelligence for Xero?

Spending next 3 months Product Development, Market Expansion, AI Integration
Pain points Manual Accounting Processes, Lack of Real-Time Financial Data, Complex Payroll Management
Sales motion Direct Sales, Partner Channels, Online Subscriptions
Buyer Persona Small Business Owners, Accountants, Financial Managers
Type of customer Small Businesses, Accountants, Bookkeepers
Key customer domain smallbusiness.com, accountingfirm.com
Annual ACV $500 - $5,000

What is Xero's annual revenue history?

Year Revenue (USD)
2024 1.7 Billion
2025 2.1 Billion

What are Xero's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 4.5
Glassdoor Rating 4.2

What are Xero's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter Yes
Mobile App Yes
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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