What is Intuit's business focus and history?
Intuit Inc. is a publicly traded financial technology company based in Mountain View, California, founded in 1983 by Scott Cook and Tom Proulx. It specializes in financial, accounting, and tax preparation software and services for individuals and small businesses. Intuit's flagship products include TurboTax, QuickBooks, Credit Karma, and Mailchimp. The company has approximately 18,200 employees and reported a revenue of $14.4 billion in FY23. Intuit is listed on the NASDAQ stock exchange under the ticker symbol INTU.
Intuit Corporate Details & Core Services
Intuit Inc. is an American multinational financial technology company specializing in financial, accounting, and tax preparation software and services for individuals and small businesses.
Intuit Contact Information & Official Links
Website https://www.intuit.com
Social
Phone number +1 650-944-6000
Head office address Mountain View, California, United States
Tags
Financial Software
Accounting Software
Tax Preparation
Small Business Solutions
What are Intuit's Key Business Metrics & Stats?
No of employees 18200
Founded year 1983
Type public
SAICS CODE 7372
NAICS Code 511210
Industry Financial Technology
Location Mountain View, California, United States
Subsidiary Company
creditkarma.com, mailchimp.com
Stock Name INTU (NASDAQ)
Other website intuit.com
Pricing Strategy Subscription-Based, One-Time Purchase
Intuit
INTU (NASDAQ)
Firmographic Snapshot
2026
1983
Founded Year
18200
Global Employees
United States
Headquarters
Financial Technology Industry
Public
Type
Verified by
DexterAgent.ai
How much funding has Intuit raised to date?
Name
Description
Funding Amount
USD 972 Million
Stage
Public Offering
Latest Valuation
111.2 Billion (USD)
Investors
What are Intuit's Core Products?
Name
Description
TurboTax
Tax preparation software for individuals and small businesses.
QuickBooks
Accounting software for small to mid-sized businesses.
Credit Karma
Personal finance platform offering free credit scores and financial product recommendations.
Mailchimp
Email marketing and automation platform.
What are the latest developments at Intuit?
Date
Type
Description
September, 2021
Acquisition
Intuit announced its acquisition of Mailchimp for $12 billion.
January, 2024
Product Update
Intuit integrated Mint's personal finance features into Credit Karma.
What industry awards and recognitions has Intuit received?
Date
Type
Description
July, 2017
Workplace Recognition
Intuit ranked #1 in India's Best Companies to Work For 2017.
Intuit VS H&R Block VS Xero VS FreshBooks : 2026 Comparison
Feature
Intuit
H&R Block
Xero
FreshBooks
Core Strengths TurboTax, QuickBooks, Credit Karma, Mailchimp
Tax Preparation Services, H&R Block Emerald Prepaid Mastercard, Spruce, Wave Financial
Xero Accounting Software, Xero Payroll, Xero Projects, Xero Expenses, Xero Analytics Plus
Invoicing, Expense Tracking, Time Tracking, Payments, Reporting
Founded Year 1983
1955
2006
2003
Stock Name/Ticker INTU (NASDAQ)
HRB (NYSE)
XRO (ASX)
Type public
public
public
private
Global Employees 18200
69000
4610
600
Revenue (Annual) $14.4 Billion(2023)
$3.6 Billion(2024)
$2.1 Billion(2025)
Headquarters Mountain View, California, United States
Kansas City, Missouri, United States
Wellington, New Zealand
Toronto, Ontario, Canada
Latest Valuation $111.2 Billion
$7.5 Billion
$1.4 Billion
$1 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
H&R Block
3.6 | 69000
Xero
2.1 | 4610
Competitive Landscape 2026
DexterAgent.ai
What are Intuit's official legal and registration details?
Name
Description
Legal Name
Intuit Inc.
Cin number
GST number
Registration number
0001037275
Who is in Intuit's executive leadership team?
Name
Designation
CEO
Sasan Goodarzi
Chair
Suzanne Nora Johnson
Where are Intuit's primary office locations?
City
Country
San Diego
United States
Plano
United States
Edmonton
Canada
Toronto
Canada
London
United Kingdom
Bangalore
India
Sydney
Australia
What are the current business signals and market intelligence for Intuit?
Spending next 3 months
Product Development, Marketing, Customer Support
Pain points
Complex Tax Filing, Financial Management, Accounting Automation
Sales motion
Direct Sales, Online Sales, Partner Channels
Buyer Persona
Small Business Owners, Self-Employed Professionals, Accountants
Type of customer
Individuals, Small Businesses, Self-Employed, Accounting Professionals
Key customer domain
smallbusiness.com, freelancer.com
Annual ACV
$500 - $5,000
What is Intuit's annual revenue history?
Year
Revenue (USD)
2023
14.4 Billion
2022
12.7 Billion
What are Intuit's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4.2
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
Yes
Retail
No
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
