What is QuickBooks's business focus and history?
QuickBooks, developed by Intuit Inc., is a publicly traded company headquartered in Mountain View, California. Founded in 1983 by Scott Cook and Tom Proulx, QuickBooks offers accounting software solutions primarily aimed at small and medium-sized businesses. The company has over 18,200 employees and operates globally, providing both on-premises and cloud-based versions of its software to manage business payments, bills, and payroll functions.
QuickBooks Corporate Details & Core Services
QuickBooks is an accounting software package developed and marketed by Intuit, primarily aimed at small and medium-sized businesses. It offers both on-premises and cloud-based versions to manage business payments, bills, and payroll functions.
QuickBooks Contact Information & Official Links
What are QuickBooks's Key Business Metrics & Stats?
No of employees
18200
Founded year
1983
Type
public
SAICS CODE
7372
NAICS Code
511210
Industry
Software Development
Location
Mountain View, California, United States
Parent Company
intuit.com
Subsidiary Company
tsheets.com
Stock Name
INTU (NASDAQ)
Other website
quickbooks.com, quickbooks.ca, quickbooks.co.uk
Pricing Strategy
Simple Start, Essentials, Plus, Advanced
QuickBooks
INTU (NASDAQ)
Firmographic Snapshot
2026
1983
Founded Year
18200
Global Employees
United States
Headquarters
Software Development
Industry
Public
Type
Verified by
DexterAgent.ai
How much funding has QuickBooks raised to date?
Name
Description
Funding Amount
USD 15 Million
Stage
Growth Equity
Latest Valuation
399.4 Billion (USD)
Lead Investor
Summit Partners
Investors
Summit Partners
What are QuickBooks's Core Products?
Name
Description
QuickBooks Online
Web-based accounting software designed for companies to review business financials through live data and insights.
QuickBooks Desktop
On-premises accounting applications for small and medium-sized businesses.
QuickBooks Self-Employed
Accounting software tailored for freelancers and independent contractors.
What are the latest developments at QuickBooks?
Date
Type
Description
October, 2021
Product Update
Intuit Introduces Money by QuickBooks Mobile App
What industry awards and recognitions has QuickBooks received?
Date
Type
Description
January, 2025
Recognition
QuickBooks Online named Best Accounting Software for Small Businesses by Business News Daily
QuickBooks VS Xero VS FreshBooks VS Wave Financial : 2026 Comparison
Feature
QuickBooks
Xero
FreshBooks
Wave Financial
Core Strengths
QuickBooks Online, QuickBooks Desktop, QuickBooks Self-Employed
Xero Accounting Software, Xero Payroll, Xero Projects, Xero Expenses, Xero Analytics Plus
Invoicing, Expense Tracking, Time Tracking, Payments, Reporting
Accounting, Invoicing, Payroll, Payments, Receipts
Founded Year
1983
2006
2003
2009
Stock Name/Ticker
INTU (NASDAQ)
XRO (ASX)
Type
public
public
private
private
Global Employees
18200
4610
600
370
Revenue (Annual)
$4.7 Billion(2016)
$2.1 Billion(2025)
$20 Million(2016)
Headquarters
Mountain View, California, United States
Wellington, New Zealand
Toronto, Ontario, Canada
Toronto, Ontario, Canada
Latest Valuation
$399.4 Billion
$1.4 Billion
$1 Billion
$405 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Xero
2.1 | 4610
Wave Financial
20 | 370
Competitive Landscape 2026
DexterAgent.ai
What are QuickBooks's official legal and registration details?
Name
Description
Legal Name
Intuit Inc.
Cin number
GST number
Registration number
000000000
Who is in QuickBooks's executive leadership team?
Name
Designation
CEO
Sasan Goodarzi
Chair
Suzanne Nora Johnson
Where are QuickBooks's primary office locations?
City
Country
Mississauga
Canada
London
United Kingdom
Sydney
Australia
What are the current business signals and market intelligence for QuickBooks?
Spending next 3 months
Product Development, Marketing Expansion, Customer Support Enhancement
Pain points
Complexity in Financial Management, Time-Consuming Bookkeeping, Inaccurate Financial Reporting
Sales motion
Direct Sales, Online Subscriptions, Partner Resellers
Buyer Persona
Small Business Owners, Accountants, Freelancers
Type of customer
Small Businesses, Medium-Sized Businesses, Self-Employed Individuals
Key customer domain
smallbusiness.com, freelancer.com
Annual ACV
$500 - $5,000
What is QuickBooks's annual revenue history?
Year
Revenue (USD)
2016
4.7 Billion
What are QuickBooks's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4.3
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
Yes
Retail
No
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No