What is PUMA's business focus and history?
PUMA is a publicly traded company based in Herzogenaurach, Germany, founded in 1948 by Rudolf Dassler. It operates as a leading sportswear manufacturer, offering athletic and casual footwear, apparel, and accessories. PUMA has achieved significant growth, with revenue reaching €8.8 billion in 2024. The company employs over 22,000 people worldwide and has a strong presence in both B2B and B2C markets. PUMA's key competitors include Adidas, Nike, and Under Armour.
PUMA Corporate Details & Core Services
PUMA is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. It is the third largest sportswear manufacturer in the world.
PUMA Contact Information & Official Links
What are PUMA's Key Business Metrics & Stats?
No of employees 22214
Founded year 1948
Type public
SAICS CODE 3021
NAICS Code 316210
Industry Sportswear
Location Herzogenaurach, Bavaria, Germany
Subsidiary Company
cobragolf.com, stichd.com, fuelforfans.com
Stock Name PUM (Frankfurt Stock Exchange)
Other website puma-catchup.com
Pricing Strategy affordable, mid-range, premium
PUMA
PUM (Frankfurt Stock Exchange)
Firmographic Snapshot
2026
1948
Founded Year
22214
Global Employees
Germany
Headquarters
Sportswear Industry
Public
Type
Verified by
DexterAgent.ai
How much funding has PUMA raised to date?
Name
Description
Latest Valuation
(USD)
What are PUMA's Core Products?
Name
Description
PUMA Suede
Classic suede sneakers known for their style and comfort.
PUMA RS-X
Retro-inspired running shoes with modern technology.
PUMA Future Z
Innovative soccer cleats designed for agility and control.
PUMA Deviate Nitro Elite 4
Carbon plate racing shoes designed for runners of all levels.
What are the latest developments at PUMA?
Date
Type
Description
November, 2025
corporate
PUMA shifts to licensing model with United Legwear Company LLC in the US and Canada.
March, 2025
corporate
PUMA grows currency-adjusted sales 4.4% in 2024 and provides outlook for 2025.
November, 2025
corporate
PUMA relaunches Company Magazine CATch UP to showcase the best of the brand.
March, 2024
corporate
PUMA to Redefine its Online Shopping Experience with Google Cloud's AI Solutions.
September, 2024
corporate
PUMA Transforms Product Campaign Development with Google Cloud's Generative AI.
PUMA VS Adidas VS Nike VS Under Armour : 2026 Comparison
Feature
PUMA
Adidas
Nike
Under Armour
Core Strengths PUMA Suede, PUMA RS-X, PUMA Future Z, PUMA Deviate Nitro Elite 4
Ultraboost, Stan Smith, Adilette
Nike Air Max, Nike Air Jordan, Nike+
HeatGear, ColdGear, UA HOVR
Founded Year 1948
1949
1964
1996
Stock Name/Ticker PUM (Frankfurt Stock Exchange)
ADS (Frankfurt Stock Exchange)
NKE (NYSE)
UAA (NYSE)
Type public
public
public
public
Global Employees 22214
62035
79400
16000
Revenue (Annual) $8.8 Billion(2024)
$23.7 Billion(2024)
$46.5 Billion(2025)
$5.2 Billion(2025)
Headquarters Herzogenaurach, Bavaria, Germany
Herzogenaurach, Bavaria, Germany
Beaverton, Oregon, United States
Baltimore, Maryland, United States
Latest Valuation
$94.6 Billion
$2.6 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Adidas
23.7 | 62035
Nike
46.5 | 79400
Under Armour
5.2 | 16000
Competitive Landscape 2026
DexterAgent.ai
What are PUMA's official legal and registration details?
Name
Description
Legal Name
PUMA SE
Cin number
GST number
Registration number
HRB 13085
Who is in PUMA's executive leadership team?
Name
Designation
CEO
Arthur Hoeld
CFO
Markus Neubrand
CPO
Maria Valdes
Chair
Héloïse Temple-Boyer
Where are PUMA's primary office locations?
City
Country
Herzogenaurach
Germany
Somerville
USA
Hong Kong
China
Ho Chi Minh City
Vietnam
What are the current business signals and market intelligence for PUMA?
Spending next 3 months
brand elevation, digital transformation, product innovation
Pain points
intense competition, market saturation, supply chain disruptions
Sales motion
direct-to-consumer, wholesale, licensing agreements
Buyer Persona
athletes, fitness enthusiasts, fashion-conscious consumers
Type of customer
athletes, sports enthusiasts, general consumers
Key customer domain
sports teams, retailers, e-commerce platforms
What is PUMA's annual revenue history?
Year
Revenue (USD)
2024
8.8 Billion
What are PUMA's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4
Glassdoor Rating
3.8
Saas
No
Offline Stores
Yes
Service
No
Ecommerce
Yes
Exporter
Yes
Mobile App
Yes
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
Yes
Importer
No
