What is Adidas's business focus and history?

Adidas is a publicly traded company based in Herzogenaurach, Germany, founded in 1949 by Adolf Dassler. It operates as a leading sportswear manufacturer, offering products like Ultraboost running shoes and Stan Smith sneakers. Adidas reported a revenue of $23.683 billion in 2024. The company has 62,035 employees and its top competitors include Nike, Puma, and Under Armour.

Adidas Corporate Details & Core Services

Adidas is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world.

Adidas Contact Information & Official Links

Website https://www.adidas.com
Social          
Email id service@adidas.com
Phone number +49 9132 840
Head office address Herzogenaurach, Bavaria, Germany
Tags sportswear footwear apparel accessories

What are Adidas's Key Business Metrics & Stats?

No of employees 62035
Founded year 1949
Type public
SAICS CODE 3021
NAICS Code 316210
Industry Apparel & Footwear
Location Herzogenaurach, Bavaria, Germany
Subsidiary Company reebok.com, runtastic.com
Stock Name ADS (Frankfurt Stock Exchange)
Other website adidas.de, adidas.co.uk, adidas.jp
Pricing Strategy premium, mid-range, budget-friendly
Adidas ADS (Frankfurt Stock Exchange) Firmographic Snapshot 2026 1949 Founded Year 62035 Global Employees Germany Headquarters Apparel &Footwear Industry Public Type Verified by DexterAgent.ai

How much funding has Adidas raised to date?

Name Description
Latest Valuation (USD)

What are Adidas's Core Products?

Name Description
Ultraboost High-performance running shoes with responsive cushioning.
Stan Smith Classic tennis-inspired sneakers with a minimalist design.
Adilette Comfortable slide sandals for casual wear.

What are the latest developments at Adidas?

Date Type Description
February, 2024 news Adidas sells another batch of Yeezy sneakers left over from breakup with Ye
June, 2024 news Adidas is investigating allegations of embezzlement and bribery in China

Adidas VS Nike VS PUMA VS Under Armour : 2026 Comparison

Feature Adidas Nike PUMA Under Armour
Core Strengths Ultraboost, Stan Smith, Adilette Nike Air Max, Nike Air Jordan, Nike+ PUMA Suede, PUMA RS-X, PUMA Future Z, PUMA Deviate Nitro Elite 4 HeatGear, ColdGear, UA HOVR
Founded Year 1949 1964 1948 1996
Stock Name/Ticker ADS (Frankfurt Stock Exchange) NKE (NYSE) PUM (Frankfurt Stock Exchange) UAA (NYSE)
Type public public public public
Global Employees 62035 79400 22214 16000
Revenue (Annual) $23.7 Billion(2024) $46.5 Billion(2025) $8.8 Billion(2024) $5.2 Billion(2025)
Headquarters Herzogenaurach, Bavaria, Germany Beaverton, Oregon, United States Herzogenaurach, Bavaria, Germany Baltimore, Maryland, United States
Latest Valuation   $94.6 Billion   $2.6 Billion
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Nike 46.5 | 79400 PUMA 8.8 | 22214 Under Armour 5.2 | 16000 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Adidas AG
Cin number
GST number
Registration number HRB 3868

Who is in Adidas's executive leadership team?

Name Designation
CEO Bjørn Gulden
Chairman Thomas Rabe

Where are Adidas's primary office locations?

City Country
Portland USA
Shanghai China
Tokyo Japan
London UK

What are the current business signals and market intelligence for Adidas?

Spending next 3 months product innovation, digital marketing, sustainability initiatives
Pain points supply chain disruptions, intense market competition, brand reputation management
Sales motion direct-to-consumer, wholesale distribution, e-commerce
Buyer Persona young adults, athletes, fashion-conscious consumers
Type of customer athletes, sports enthusiasts, casual wear consumers
Key customer domain nike.com, puma.com, underarmour.com
Annual ACV $100,000+

What is Adidas's annual revenue history?

Year Revenue (USD)
2024 23.7 Billion

What are Adidas's risk management and compliance ratings?

GDPR RIsk Yes
Privacy Risk Yes
Company Ratings 4
Glassdoor Rating 3.8

What are Adidas's business model and service classifications?

Saas No
Offline Stores Yes
Service Yes
Ecommerce Yes
Exporter Yes
Mobile App Yes
Retail Yes
B2B Yes
B2C Yes
Manufacturing Yes
Wholesale Yes
Importer Yes
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