What is Under Armour's business focus and history?

Under Armour, Inc. is a publicly traded company based in Baltimore, Maryland (United States), founded in 1996 by Kevin Plank. It operates in the Clothing, Shoes, and Sports Equipment industry, manufacturing and selling performance apparel, footwear, and accessories. Under Armour has a global presence, with products sold in over 140 countries and more than 445 owned and operated stores worldwide. The company reported a revenue of $5.164 billion in 2025. Its top competitors include companies like Nike and Adidas.

Under Armour Corporate Details & Core Services

Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.

Under Armour Contact Information & Official Links

Website https://www.underarmour.com
Social
Phone number 1 410 4682512
Head office address Baltimore, Maryland, United States
Tags sportswear footwear apparel

What are Under Armour's Key Business Metrics & Stats?

No of employees 16000
Founded year 1996
Type public
Industry Clothing, Shoes, Sports Equipment
Location Baltimore, Maryland, United States
Stock Name UAA (NYSE)
Under Armour UAA (NYSE) Firmographic Snapshot 2026 1996 Founded Year 16000 Global Employees United States Headquarters Clothing,Shoes,SportsEquipment Industry Public Type Verified by DexterAgent.ai

How much funding has Under Armour raised to date?

Name Description
Latest Valuation 2.6 Billion (USD)

What are Under Armour's Core Products?

Name Description
HeatGear Moisture-wicking fabric designed to keep athletes cool and dry.
ColdGear Insulated apparel to keep athletes warm in cold conditions.
UA HOVR Footwear technology providing a 'zero gravity feel' to maintain energy return.

What are the latest developments at Under Armour?

Date Type Description
January, 2026 data breach Under Armour is investigating a data breach that reportedly exposed the email addresses and personal information of approximately 72 million customers.
September, 2024 acquisition Outdoor lifestyle media company Outside has acquired the MapMyFitness suite of fitness tracking apps from Under Armour.
March, 2024 leadership change Under Armour's shares dropped over 10% following the announcement that founder Kevin Plank will return as CEO, replacing Stephanie Linnartz effective April 1.
Name Description
Legal Name Under Armour, Inc.
Cin number
GST number
Registration number

Who is in Under Armour's executive leadership team?

Name Designation
CEO Kevin Plank
Chairman Mohamed El-Erian

Where are Under Armour's primary office locations?

City Country
Amsterdam Netherlands
Denver United States
Hong Kong China
Toronto Canada
Guangzhou China

What are the current business signals and market intelligence for Under Armour?

Type of customer athletes, sports enthusiasts
Key customer domain

What is Under Armour's annual revenue history?

Year Revenue (USD)
2025 5.2 Billion

What are Under Armour's risk management and compliance ratings?

GDPR RIsk Yes
Privacy Risk Yes
Company Ratings
Glassdoor Rating

What are Under Armour's business model and service classifications?

Saas No
Offline Stores Yes
Service No
Ecommerce Yes
Exporter Yes
Mobile App Yes
Retail Yes
B2B No
B2C Yes
Manufacturing Yes
Wholesale Yes
Importer No
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