What is Pendo's business focus and history?
Pendo is a privately held company based in Raleigh, North Carolina, founded in 2013 by Todd Olson, Erik Troan, Rahul Jain, and Eric Boduch. It operates as a product experience platform that helps companies understand and guide users to improve software adoption and user experiences. Pendo has raised significant funding, including a $150 million Series F round in July 2021, valuing the company at $2.6 billion. The company has over 850 employees and serves more than 1,200 customers, including enterprises like Verizon, Salesforce, and Zendesk.
Pendo Corporate Details & Core Services
Pendo is a product experience platform that helps companies understand and guide users to improve software adoption and user experiences.
Pendo Contact Information & Official Links
What are Pendo's Key Business Metrics & Stats?
No of employees 850
Founded year 2013
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software Development
Location Raleigh, North Carolina, United States
Pricing Strategy Custom Pricing
Pendo
Firmographic Snapshot
2026
2013
Founded Year
850
Global Employees
United States
Headquarters
Software Development Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Pendo raised to date?
Name
Description
Funding Amount
USD 110 Million
Stage
Series G
Latest Valuation
2.6 Billion (USD)
Lead Investor
General Atlantic
Investors
General Atlantic, Tiger Global Management
What are Pendo's Core Products?
Name
Description
Pendo Product Cloud
An integrated platform providing product analytics, in-app guidance, and user feedback to enhance product experiences.
What are the latest developments at Pendo?
Date
Type
Description
July, 2021
Funding
Pendo raised $150 million in Series F funding led by B Capital Group, valuing the company at $2.6 billion.
What industry awards and recognitions has Pendo received?
Date
Type
Description
August, 2019
Recognition
Named to Forbes' Cloud 100 list for the second year in a row.
Pendo VS WalkMe VS Amplitude VS Mixpanel : 2026 Comparison
Feature
Pendo
WalkMe
Amplitude
Mixpanel
Core Strengths Pendo Product Cloud
WalkMe Digital Adoption Platform
Amplitude Analytics, Amplitude Recommend, Amplitude Experiment
Mixpanel
Founded Year 2013
2011
2012
2009
Stock Name/Ticker AMPL (Nasdaq)
Type private
private
public
private
Global Employees 850
1100
700
250
Revenue (Annual) $100 Million(2021)
$245 Million(2022)
$282.3 Million(2024)
$210 Million(2025)
Headquarters Raleigh, North Carolina, United States
San Francisco, California, United States
San Francisco, California, United States
San Francisco, California, United States
Latest Valuation $2.6 Billion
$1.5 Billion
$4 Billion
$1.1 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
WalkMe
245 | 1100
Amplitude
282.3 | 700
Mixpanel
210 | 250
Competitive Landscape 2026
DexterAgent.ai
What are Pendo's official legal and registration details?
Name
Description
Legal Name
Pendo.io, Inc.
Cin number
GST number
Registration number
Who is in Pendo's executive leadership team?
Name
Designation
CEO
Todd Olson
CFO
Jennifer G. Kaelin
CTO
Erik Troan
VP
Eric Boduch
Where are Pendo's primary office locations?
City
Country
Raleigh
United States
San Francisco
United States
New York
United States
London
United Kingdom
Herzliya
Israel
Sheffield
United Kingdom
What are the current business signals and market intelligence for Pendo?
Spending next 3 months
Product Development, Global Expansion, AI Integration
Pain points
Software Adoption, User Engagement, Product Analytics
Sales motion
Direct Sales, Channel Partners
Buyer Persona
Product Managers, Digital Transformation Leaders
Type of customer
Enterprises, SaaS Companies, Digital Product Teams
Key customer domain
verizon.com, salesforce.com, zendesk.com
Annual ACV
$50,000 - $200,000
What is Pendo's annual revenue history?
Year
Revenue (USD)
2021
100 Million
What are Pendo's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
3.2
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
