What is Mixpanel's business focus and history?
Mixpanel, Inc. is a privately held company based in San Francisco, California, founded in 2009 by Suhail Doshi and Tim Trefren. It operates as a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications by capturing event-based data such as clicks, form submissions, and sign-ups. Mixpanel has raised approximately $277 million in total funding and serves over 26,000 customers worldwide, including companies like Airbnb, BMW, and DocuSign.
Mixpanel Corporate Details & Core Services
Mixpanel is a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications by capturing event-based data such as clicks, form submissions, and sign-ups.
Mixpanel Contact Information & Official Links
| Website | https://mixpanel.com |
| Social | |
| Head office address | San Francisco, California, United States |
| Tags | data analytics mobile analytics data visualization A/B testing product analytics user analytics machine learning AI product management growth innovation |
What are Mixpanel's Key Business Metrics & Stats?
| No of employees | 536 |
| Founded year | 2009 |
| Type | private |
| Industry | Software Development |
| Location | San Francisco, California, United States |
| Pricing Strategy | Free: Up to 1M monthly events, 5 saved reports, 10K monthly session replays, Growth: 1M monthly events free, $0.28 per 1K events after, unlimited reports, 20K monthly session replays, Enterprise: Unlimited monthly events, advanced analytics, comprehensive data governance and security, premium support |
How much funding has Mixpanel raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 0.5 |
| Stage | Seed |
| Latest Valuation | 1.1 Billion (USD) |
| Lead Investor | Max Levchin |
| Investors | Max Levchin, Michael Birch |
What are Mixpanel's Core Products?
| Name | Description |
|---|---|
| Product Analytics | A self-serve analytics solution that enables teams to measure user engagement, conversion, and retention in real-time across devices, facilitating data-driven decisions to enhance user experiences. |
| Web Analytics | Tools designed to track and improve website performance by analyzing user behavior, identifying drop-off points, and optimizing conversion funnels. |
| Mobile Analytics | Analytics capabilities focused on mobile applications, allowing teams to analyze user interactions, monitor app performance, and refine mobile user experiences. |
| Experiments & Feature Flagging | Features that support A/B testing and feature flagging, enabling teams to validate releases, test new features, and make informed product decisions. |
| Metric Trees | A tool that helps teams map how top-level outcomes connect to underlying behaviors and drivers, creating a shared understanding of product metrics and guiding strategic decisions. |
| Warehouse Connectors | Integrations that sync trusted data from data warehouses, ensuring consistency and accuracy across analytics and reporting tools. |
| Session Replay | Functionality that allows teams to watch user journeys, providing insights into user behavior and identifying areas for improvement in the user experience. |
| Integrations | A suite of connectors that enable Mixpanel to integrate seamlessly with various tools and platforms, enhancing data flow and collaboration across teams. |
| Security & Privacy | Features and protocols designed to protect customer data, including compliance with standards like SOC 2 Type II, ISO 27001, and HIPAA readiness. |
What are the latest developments at Mixpanel?
| Date | Type | Description |
|---|---|---|
| September, 2025 | news | Mixpanel appoints Jen Taylor as CEO to lead the next chapter of the company’s growth. |
| June, 2025 | news | Mixpanel expands digital analytics platform with new capabilities in experimentation, session replay, AI, metric trees, and warehouse integrations. |
| October, 2025 | news | Mixpanel acquires DoubleLoop to enhance AI-based metric definition tools. |
| September, 2025 | news | Mixpanel recognized as a leader in Snowflake’s Modern Marketing Data Stack Report. |
| November, 2025 | news | OpenAI terminates partnership with Mixpanel after a security breach exposes user details. |
What industry awards and recognitions has Mixpanel received?
| Date | Type | Description |
|---|---|---|
| April, 2024 | award | Mixpanel wins Google Cloud Industry Solution - Technology Partner of the Year Award for Line of Business Applications. |
| September, 2025 | award | Mixpanel recognized as a leader in Snowflake’s Modern Marketing Data Stack Report. |
| January, 2022 | award | Mixpanel wins multiple awards from G2, including 'Easiest to do Business With' and 'Best Usability'. |
| November, 2021 | award | Mixpanel wins second consecutive Proddy Award in the Analytics category. |
| July, 2021 | award | Mixpanel wins multiple Comparably 'Best Places to Work' awards. |
Mixpanel VS Amplitude VS Heap VS Pendo VS CleverTap VS Kissmetrics : 2026 Comparison
| Feature | Mixpanel | Amplitude | Heap | Pendo | CleverTap | Kissmetrics |
|---|---|---|---|---|---|---|
| Core Strengths | Product Analytics, Web Analytics, Mobile Analytics, Experiments & Feature Flagging, Metric Trees, Warehouse Connectors, Session Replay, Integrations, Security & Privacy | Amplitude Analytics, Amplitude Session Replay, Amplitude Feature Experimentation, Amplitude Web Experimentation, Amplitude Guides and Surveys, Amplitude Activation, Amplitude AI | Heap Product Analytics, Heap Illuminate, Heap Session Replay, Heap AI CoPilot, Heap Integrations | Pendo Product Cloud | CleverTap Customer Engagement Platform, TesseractDBâ„¢, CleverAIâ„¢ | Kissmetrics Behavioral Analytics, Kissmetrics Segmentation, Kissmetrics Email Automation, Kissmetrics Funnel Analysis, Kissmetrics A/B Testing |
| Founded Year | 2009 | 2012 | 2013 | 2013 | 2013 | 2008 |
| Stock Name/Ticker | AMPL (NASDAQ) | |||||
| Type | private | public | private | private | private | private |
| Global Employees | 536 | 700 | 388 | 850 | 600 | 50 |
| Revenue (Annual) | $210 Million(2025) | $343.2 Million(2025) | $69.2 Million(2025) | $100 Million(2021) | $145 Million(2024) | $4.4 Million(2025) |
| Headquarters | San Francisco, California, United States | San Francisco, California, United States | San Francisco, California, United States | Raleigh, North Carolina, United States | San Francisco, California, United States | San Francisco, California, United States |
| Latest Valuation | $1.1 Billion | $4 Billion | $960 Million | $2.6 Billion | $775 Million | $13.2 Million |
What are Mixpanel's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Mixpanel, Inc. |
| Cin number | |
| GST number | |
| Registration number |
Who is in Mixpanel's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Jen Taylor |
| Chairman of the Board | Suhail Doshi |
| Director | Max Levchin |
| Director | Peter Levine |
| Chief Customer & Revenue Officer | Amy Hsuan |
| Chief Product Officer | Edward Hsu |
| Vice President of Engineering | Chinmay Barve |
| Vice President of Finance | Phil Perry |
| Vice President of Legal | James Allee |
Where are Mixpanel's primary office locations?
| City | Country |
|---|---|
| New York | United States |
| Seattle | United States |
| Austin | United States |
| London | United Kingdom |
| Barcelona | Spain |
| Singapore | Singapore |
What are the current business signals and market intelligence for Mixpanel?
| Spending next 3 months | Enhancing AI-assisted analytics workflows, Expanding data governance and security features, Developing advanced product analytics capabilities |
| Pain points | Limited insights into user behavior, Challenges in tracking user engagement and retention, Difficulty in analyzing product performance |
| Sales motion | Self-service sign-up for Free and Growth plans, Direct sales engagement for Enterprise plans, Partnerships with technology providers |
| Buyer Persona | Product managers, Data analysts, Marketing professionals, Engineering teams |
| Type of customer | Startups, Mid-sized companies, Large enterprises |
| Key customer domain | Technology, E-commerce, Media, Healthcare, Finance |
| Annual ACV | Free plan: $0, Growth plan: Varies based on event volume, starting at $0.28 per 1K events, Enterprise plan: Custom pricing based on requirements |
What is Mixpanel's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2025 | 210 Million |
| 2024 | 170.7 Million |
| 2023 | 145.2 Million |
| 2021 | 96 Million |
| 2019 | 80 Million |
What are Mixpanel's risk management and compliance ratings?
| GDPR RIsk | Yes |
| Privacy Risk | Yes |
| Company Ratings | 3.2 |
| Glassdoor Rating | 3.3 |
What are Mixpanel's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |