What is Moat's business focus and history?
Moat, founded in 2010 and headquartered in New York, is a private company operating in the Advertising Services industry. Acquired by Oracle in 2017, Moat offers SaaS-based analytics solutions focused on brand analytics, ad intelligence, software analytics, and market intelligence. The company employs approximately 201-500 individuals and serves a global clientele.
Moat Corporate Details & Core Services
Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.
Moat Contact Information & Official Links
What are Moat's Key Business Metrics & Stats?
No of employees 201
Founded year 2010
Type private
SAICS CODE 8742
NAICS Code 541613
Industry Advertising Services
Location New York, New York, United States
Parent Company oracle.com
Stock Name ORCL (NYSE)
Pricing Strategy Custom pricing based on client needs, Enterprise-level contracts, Bundled services with Oracle offerings
Moat
ORCL (NYSE)
Firmographic Snapshot
2026
2010
Founded Year
201
Global Employees
United States
Headquarters
Advertising Services Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Moat raised to date?
Name
Description
Funding Amount
USD 50 Million
Stage
Series C
Latest Valuation
850 Million (USD)
Lead Investor
Insight Partners
Investors
Insight Partners
What are Moat's Core Products?
Name
Description
Moat Analytics
An attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers.
Moat Pro
A real-time ad intelligence platform for marketers, publishers, and agencies, offering detailed snapshots of ad activity on the web.
What are the latest developments at Moat?
Date
Type
Description
October, 2016
partnership
Moat partners with InMobi to offer mobile video measurement and currency through InMobi Exchange and network.
April, 2017
acquisition
Oracle acquires Moat to enhance its Data Cloud offerings.
October, 2015
accreditation
Moat becomes the first company accredited by the MRC for mobile viewable impression measurement.
What industry awards and recognitions has Moat received?
Date
Type
Description
October, 2015
accreditation
First company accredited by the MRC for mobile viewable impression measurement.
Moat VS DoubleVerify VS Integral Ad Science VS SpyFu VS Moz VS Ahrefs : 2026 Comparison
Feature
Moat
DoubleVerify
Integral Ad Science
SpyFu
Moz
Ahrefs
Core Strengths Moat Analytics, Moat Pro
DV Media AdVantage Platform, DV AI Verification™, DV Marketplace Suite, DV Publisher Suite, DV Authentic Attention®
IAS Signal, Quality Impressions, Context Control
SpyFu, SpyFu GPT, RivalFlow AI
Moz Pro, Moz Local, Keyword Explorer, Link Explorer, MozBar
Site Explorer, Keywords Explorer, Rank Tracker, Site Audit, Content Explorer, Brand Radar, AI Content Helper, Social Media Manager
Founded Year 2010
2008
2009
2005
2004
2010
Stock Name/Ticker ORCL (NYSE)
DV (NYSE)
Type private
public
private
private
private
private
Global Employees 201
1000
902
18
177
171
Revenue (Annual) $75 Million(2024)
$748.3 Million(2025)
$530.1 Million(2024)
$149.1 Million(2024)
Headquarters New York, New York, United States
New York, New York, United States
New York, New York, United States
Scottsdale, Arizona, United States
Seattle, Washington, United States
Singapore, Singapore
Latest Valuation $850 Million
$4.5 Thousand
$1.9 Billion
$67 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
DoubleVerify
748.3 | 1000
Integral Ad Science
530.1 | 902
Ahrefs
149.1 | 171
Competitive Landscape 2026
DexterAgent.ai
What are Moat's official legal and registration details?
Name
Description
Legal Name
Moat, Inc.
Cin number
GST number
Registration number
Who is in Moat's executive leadership team?
Name
Designation
CEO
Safra A. Catz
Chairman of the Board and Chief Technology Officer
Larry Ellison
Executive Vice President and General Manager, Oracle Advertising and Customer Experience (CX)
Rob Tarkoff
Where are Moat's primary office locations?
City
Country
New York
United States
Austin
United States
London
United Kingdom
What are the current business signals and market intelligence for Moat?
Spending next 3 months
Enhancing analytics capabilities, Expanding cross-platform measurement tools, Developing new attention metrics
Pain points
Ensuring ad viewability, Measuring audience attention, Validating ad effectiveness
Sales motion
Direct sales to large enterprises, Partnerships with advertising platforms, Integration with Oracle Data Cloud services
Buyer Persona
Chief Marketing Officers, Digital Advertising Managers, Media Planners
Type of customer
Brand advertisers, Premium publishers, Advertising agencies
Key customer domain
Digital advertising, Media and publishing, Marketing analytics
Annual ACV
Varies based on client size and service scope, Typically ranges from mid to high six figures
What is Moat's annual revenue history?
Year
Revenue (USD)
2021
12.3 Million
2022
27.6 Million
2024
75 Million
What are Moat's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
No
Offline Stores
No
Service
No
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
No
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
