What is DoubleVerify's business focus and history?
DoubleVerify is a public company based in New York, United States, founded in 2008. It operates as a leading software platform for digital media measurement and analytics, providing solutions to ensure ad viewability, brand safety, and fraud protection for advertisers globally. DoubleVerify has expanded its services through strategic acquisitions, including Rockerbox, and maintains a strong presence in the digital advertising industry.
DoubleVerify Corporate Details & Core Services
DoubleVerify is a leading software platform for digital media measurement and analytics, providing solutions to ensure ad viewability, brand safety, and fraud protection for advertisers globally.
Digital Media MeasurementAd VerificationBrand SafetyFraud Protection
What are DoubleVerify's Key Business Metrics & Stats?
No of employees
1000
Founded year
2008
Type
public
SAICS CODE
7371
NAICS Code
511210
Industry
Software Development
Location
New York, New York, United States
Subsidiary Company
rockerbox.com
Stock Name
DV (NYSE)
Pricing Strategy
Volume-based (CPM) pricing, Subscription fees, Value-based pricing, Additional charges for advanced features and professional services
How much funding has DoubleVerify raised to date?
Name
Description
Funding Amount
USD 10
Stage
Series B
Latest Valuation
4.5 Thousand (USD)
Lead Investor
Institutional Venture Partners
Investors
Institutional Venture Partners, Blumberg Capital, First Round Capital, Genacast Ventures
What are DoubleVerify's Core Products?
Name
Description
DV Media AdVantage Platform
An integrated suite combining media verification, AI-powered optimization, and outcome measurement to enhance campaign effectiveness across various channels and formats.
DV AI Verification™
A solution designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content, ensuring brand safety and media quality.
DV Marketplace Suite
A comprehensive toolkit enabling platforms to implement network-wide brand safety, fraud detection, viewability, and contextual controls, enhancing inventory quality and revenue potential.
DV Publisher Suite
A set of tools providing publishers with revenue analytics, inventory quality assessment, and quality targeting to maximize yield and automate delivery based on media quality metrics.
DV Authentic Attention®
An AI-driven solution that measures ad engagement and attention metrics in real-time, helping advertisers optimize campaigns for better performance.
What are the latest developments at DoubleVerify?
Date
Type
Description
February, 2026
Financial Results
DoubleVerify reported a 14% year-over-year revenue increase to $748.3 million for 2025, with a net income of $50.7 million and authorized a $300 million share repurchase program.
November, 2025
Product Launch
DoubleVerify introduced industry-first streaming TV products, including Verified Streaming TV pre-bid segments and 'Do Not Air' automation, to enhance transparency and ad quality in CTV advertising.
November, 2025
Partnership
DoubleVerify and Roku reported a significant reduction in fraudulent ad requests imitating Roku device traffic, highlighting the effectiveness of their collaborative efforts to combat CTV ad fraud.
October, 2025
Product Enhancement
DoubleVerify launched DV AI Verification™, a suite designed to identify and manage AI agent interactions and avoid low-quality AI-generated content, with general availability expected later in 2025.
October, 2025
Leadership Change
DoubleVerify announced key changes to its commercial leadership team, including the appointment of Steve Mougis as the new Global Chief Commercial Officer effective January 1, 2026.
What industry awards and recognitions has DoubleVerify received?
Date
Type
Description
January, 2026
Technology Award
DoubleVerify was named a finalist for 'Best Use of Technology' in the Digiday Marketing and Advertising Awards Europe for its News Accelerator initiative.
September, 2023
Digital Transformation Award
DoubleVerify, in collaboration with Happiest Minds, was recognized as a standout in the ISG Digital Case Study Awards for their digital transformation efforts.
DoubleVerify VS Integral Ad Science VS Moat VS Adloox VS Zefr : 2026 Comparison
Atrium, AI-Powered Brand Safety & Suitability Measurement, Exclusion Lists for TikTok, Brand Safety & Suitability Measurement for Misinformation
Founded Year
2008
2009
2010
2009
2009
Stock Name/Ticker
DV (NYSE)
ORCL (NYSE)
Type
public
private
private
private
private
Global Employees
1000
902
201
11
265
Revenue (Annual)
$748.3 Million(2025)
$530.1 Million(2024)
$75 Million(2024)
$660 Thousand(2025)
$26.7 Million(2025)
Headquarters
New York, New York, United States
New York, New York, United States
New York, New York, United States
Paris, France
Los Angeles, California, United States
Latest Valuation
$4.5 Thousand
$1.9 Billion
$850 Million
$272.5 Million
What are DoubleVerify's official legal and registration details?
Name
Description
Legal Name
DoubleVerify Holdings, Inc.
Cin number
GST number
Registration number
Who is in DoubleVerify's executive leadership team?
Name
Designation
CEO
Mark Zagorski
Chief Financial Officer
Nicola Allais
Chief Commercial Officer
Julie Eddleman
Chief Revenue Officer
Steve Mougis
Chief Marketing Officer
Dan Slivjanovski
Chief Product Officer
Alex Valle
Chief Technology Officer
Nisim Tal
Chief Strategy Officer
Doug Campbell
Chief Innovation Officer
Jack Smith
Chief Legal Officer
Andy Grimmig
Chief Human Resources Officer
Rose Velez-Smith
Executive Vice President of Business Development
Steven Woolway
Senior Vice President of Investor Relations
Tejal Engman
Where are DoubleVerify's primary office locations?
City
Country
New York
United States
Tel Aviv
Israel
Culver City
United States
Chicago
United States
San Diego
United States
What are the current business signals and market intelligence for DoubleVerify?
Spending next 3 months
Integration of Rockerbox's outcome measurement capabilities, Enhancement of AI-driven campaign optimization solutions, Expansion of social media partnerships
Pain points
Ensuring brand safety and suitability, Combating ad fraud, Improving ad viewability, Optimizing campaign performance, Navigating complex digital landscapes
Sales motion
Direct sales to large advertisers, Partnerships with ad networks and platforms, Integration with supply-side platforms, Offering data solutions to programmatic buyers
Buyer Persona
Chief Marketing Officers, Media Buyers, Digital Advertising Managers, Programmatic Advertising Specialists, Brand Safety Officers
Type of customer
Fortune 500 advertisers, Digital publishers, Ad networks, Ad exchanges, Demand-side platforms
Key customer domain
Digital advertising, Media buying, Programmatic advertising, Social media marketing, Connected TV advertising
Annual ACV
Annual subscriptions ranging from $50,000 to $500,000, Additional fees for premium data access between $5,000 to $20,000
What is DoubleVerify's annual revenue history?
Year
Revenue (USD)
2025
748.3 Million
2024
656.8 Million
2023
572.5 Million
What are DoubleVerify's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
Yes
Company Ratings
3.8
Glassdoor Rating
3.5
What are DoubleVerify's business model and service classifications?
