What is Moz's business focus and history?

Moz is a private company based in Seattle, Washington, founded in 2004 by Rand Fishkin and Gillian Muessig. It operates as a provider of inbound marketing analytics software, offering tools for search engine optimization (SEO), keyword research, link building, site audits, and page optimization insights. Moz has raised a total of $29.25 million in funding over three rounds, with the latest being a Series C round in January 2016. The company was acquired by iContact for $67 million in June 2021. Moz has approximately 177 employees and offers products such as Moz Pro, Moz Local, Keyword Explorer, Link Explorer, and MozBar.

Moz Corporate Details & Core Services

Moz is a provider of inbound marketing analytics software, offering tools for search engine optimization (SEO), keyword research, link building, site audits, and page optimization insights.

Moz Contact Information & Official Links

Website https://moz.com
Social        
Email id [email protected]
Phone number 206-602-2059
Head office address Seattle, Washington, United States
Tags SEO Marketing Analytics Software as a Service

What are Moz's Key Business Metrics & Stats?

No of employees 177
Founded year 2004
Type private
Industry Marketing Software
Location Seattle, Washington, United States
Parent Company icontact.com
Pricing Strategy Moz Pro: Standard Plan at $99/month, Moz Pro: Medium Plan at $179/month, Moz Pro: Large Plan at $299/month, Moz Local: Starting at $129/year per location
Moz Firmographic Snapshot 2026 2004 Founded Year 177 Global Employees United States Headquarters MarketingSoftware Industry Private Type Verified by DexterAgent.ai

How much funding has Moz raised to date?

Name Description
Funding Amount USD 1.1 Million
Stage Series A
Latest Valuation 67 Million (USD)
Lead Investor Ignition Partners
Investors Ignition Partners, Curious Office Partners

What are Moz's Core Products?

Name Description
Moz Pro A comprehensive SEO toolset that helps with keyword research, link building, site audits, and page optimization insights.
Moz Local A tool designed to help businesses improve their local SEO and online presence.
Keyword Explorer A keyword research tool that provides keyword suggestions, SEO competition, opportunity, SERP features, and accurate search volume data.
Link Explorer A tool for researching and analyzing backlinks to improve link building strategies.
MozBar An SEO toolbar that provides instant metrics while viewing any page or SERP.

What are the latest developments at Moz?

Date Type Description
June, 2021 Acquisition Moz was acquired by iContact for $67 million.

What industry awards and recognitions has Moz received?

Date Type Description
June, 2025 Industry Recognition Best SEO Tool (June 2025): Moz Named Top SEO Software by Software Experts

Moz VS Semrush VS Ahrefs VS SE Ranking : 2026 Comparison

Feature Moz Semrush Ahrefs SE Ranking
Core Strengths Moz Pro, Moz Local, Keyword Explorer, Link Explorer, MozBar Semrush One, Traffic & Market Analysis, SEO Toolkit, Content Marketing Platform, Social Media Toolkit, Advertising Toolkit, AI Visibility Toolkit Site Explorer, Keywords Explorer, Rank Tracker, Site Audit, Content Explorer, Brand Radar, AI Content Helper, Social Media Manager Rank Tracker, Website Audit, Competitive Research
Founded Year 2004 2008 2010 2012
Stock Name/Ticker SEMR (NYSE)
Type private public private private
Global Employees 177 1744 171 150
Revenue (Annual)   $376.8 Million(2024) $149.1 Million(2024) $38 Million(2025)
Headquarters Seattle, Washington, United States Boston, Massachusetts, United States Singapore, Singapore Wilmington, Delaware, United States
Latest Valuation $67 Million $1.9 Billion    
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Semrush 376.8 | 1744 Ahrefs 149.1 | 171 SE Ranking 38 | 150 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Moz, Inc.
Cin number
GST number
Registration number

Who is in Moz's executive leadership team?

Name Designation
CEO Sarah Bird
Marketing Scientist Peter Meyers
Associate Ronell Smith

Where are Moz's primary office locations?

City Country
Seattle United States
Portland United States

What are the current business signals and market intelligence for Moz?

Pain points Improving search engine rankings, Conducting effective keyword research, Building quality backlinks, Performing comprehensive site audits
Sales motion Direct sales, Online subscriptions
Buyer Persona Marketing managers, SEO specialists, Digital marketing agencies
Type of customer Businesses of various sizes, Digital marketers, SEO professionals
Key customer domain

What are Moz's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Moz's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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