What is Jiji.ng's business focus and history?
Jiji.ng is a privately held company based in Lagos, Nigeria, founded in 2014. It operates as an online marketplace platform, facilitating the exchange of goods and services across various categories. Jiji.ng has expanded its presence to multiple African countries, including Kenya, Ghana, Uganda, and Tanzania.
Jiji.ng Corporate Details & Core Services
Jiji.ng is Nigeria's leading online marketplace, providing a platform for buyers and sellers to meet and exchange goods and services across various categories.
Jiji.ng Contact Information & Official Links
| Website | https://jiji.ng |
| Social | |
| Email id | support@jiji.ng |
| Phone number | 07040677987 |
| Head office address | Lagos, Lagos, Nigeria |
| Tags | Online Marketplace Classifieds E-commerce |
What are Jiji.ng's Key Business Metrics & Stats?
| No of employees | 758 |
| Founded year | 2014 |
| Type | private |
| SAICS CODE | 7389 |
| NAICS Code | 519130 |
| Industry | Internet Marketplace Platforms |
| Location | Lagos, Lagos, Nigeria |
| Parent Company | gen.tech |
| Subsidiary Company | cars45.com |
| Other website | jiji.co.ke, jiji.com.gh, jiji.ug, jiji.co.tz, jiji.com.et, jiji.sn, jiji.co.ci |
| Pricing Strategy | Free basic listings, Boost Plans for enhanced visibility, Top Ads Promo packages, Pro Sales with pay-per-click model |
How much funding has Jiji.ng raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 21 Million |
| Stage | Series C |
| Latest Valuation | (USD) |
| Lead Investor | Knuru Capital |
| Investors | Knuru Capital, 5 other investors |
What are Jiji.ng's Core Products?
| Name | Description |
|---|---|
| Jiji Online Marketplace | A leading online platform in Nigeria facilitating the buying and selling of a wide range of products and services, including vehicles, electronics, fashion items, and real estate. |
| Jiji Mobile App | A mobile application available for Android and iOS devices, allowing users to conveniently browse, buy, and sell items on the Jiji platform. |
| Jiji Premium Services | Paid subscription plans offering enhanced visibility and promotional features for sellers to boost their listings and reach a larger audience. |
| Jiji Jobs | A section within the Jiji platform where employers can post job vacancies and job seekers can find employment opportunities across various sectors. |
| Jiji Cars | A dedicated category on Jiji for buying and selling new and used vehicles, including cars, motorcycles, and commercial vehicles. |
What are the latest developments at Jiji.ng?
| Date | Type | Description |
|---|---|---|
| 04, 2019 | news | Jiji.ng acquires OLX businesses in Ghana, Kenya, Tanzania, and Uganda, expanding its presence in Africa. |
| 06, 2021 | news | Jiji.ng acquires Cars45, enhancing its automotive marketplace offerings in Nigeria, Kenya, and Ghana. |
| 01, 2020 | news | Jiji.ng launches operations in Ethiopia, expanding its reach in the African online marketplace sector. |
| 02, 2022 | news | Jiji.ng acquires competitor Tonaton in Ghana, strengthening its market position in West Africa. |
| 02, 2022 | news | Jiji.ng launches platforms in Senegal and Côte d'Ivoire, further expanding its African footprint. |
What industry awards and recognitions has Jiji.ng received?
| Date | Type | Description |
|---|---|---|
| 04, 2017 | award | Jiji.ng receives Nigeria Internet Registration Association Award for Most Innovative Online Service of the Year. |
| 05, 2017 | award | Jiji.ng named finalist in the Commerce & Retail Category at the West Africa Mobile Awards. |
Jiji.ng VS Jumia Nigeria VS Konga VS SLOT Systems Limited VS Supermart.ng VS Zylag : 2026 Comparison
| Feature | Jiji.ng | Jumia Nigeria | Konga | SLOT Systems Limited | Supermart.ng | Zylag |
|---|---|---|---|---|---|---|
| Core Strengths | Jiji Online Marketplace, Jiji Mobile App, Jiji Premium Services, Jiji Jobs, Jiji Cars | Samsung Galaxy A06 6.7" 4GB RAM/128GB ROM Android 14 - Black, Skyrun 100L Chest Freezer (BD-90A) - Grey, TropicWhirl 2-in-1 Blender, 1.5L, 300W, (Model: 999) - White, XIAOMI Redmi Note 15 6.77" 6GB 128GB Dual SIM 6500mAh AMOLED display- Black, Mi+ (MiJ) 32'' Inches Digital Satellite Frameless HD LED TV-Black + 12 MONTHS WARRANTY (MIJ3210) | KongaPay, Konga Logistics, Konga Health, Konga Travel & Tours | Mobile Phones, Computers & Accessories, Home Electronics & Appliances, Power & Generation Solutions | Fresh Fruits, Vegetables, Meat & Poultry, Seafood, Bread & Bakery, Dairy Products, Beverages, Household Essentials, Baby Products, Office Supplies | Zylag Online Marketplace, Zylag Mobile App |
| Founded Year | 2014 | 2012 | 2012 | 1998 | 2014 | 2023 |
| Stock Name/Ticker | JMIA (NYSE) | |||||
| Type | private | public | private | private | private | public |
| Global Employees | 758 | 1000 | 1000 | 1000 | 50 | |
| Revenue (Annual) | $200 Million(2025) | $188.9 Million(2025) | $96 Million(2024) | $22 Million(2024) | $1.1 Million(2024) | |
| Headquarters | Lagos, Lagos, Nigeria | Ikeja, Lagos, Nigeria | Lagos, Lagos, Nigeria | Ikeja, Lagos, Nigeria | Lagos, Lagos, Nigeria | Lagos, Lagos, Nigeria |
| Latest Valuation | $1 Thousand | $200 Million |
What are Jiji.ng's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Jiji.ng |
| Cin number | |
| GST number | |
| Registration number |
Who is in Jiji.ng's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Anton Volianskyi |
| Head of Agents Product/Business Developer (Real Estate) | Ayodeji Abiyeye |
| Digital Marketing Executive | Jide Esho |
| Sales | Salaudeen Ibrahim |
Where are Jiji.ng's primary office locations?
| City | Country |
|---|---|
| Lagos | Nigeria |
What are the current business signals and market intelligence for Jiji.ng?
| Spending next 3 months | Enhancing platform security to reduce fraudulent activities, Expanding user base through targeted marketing campaigns, Improving customer support services |
| Pain points | Prevalence of fraudulent listings and scams, Limited buyer protection mechanisms, Challenges in verifying seller credibility |
| Sales motion | Freemium model with optional paid promotions, Direct sales for premium services, Partnerships with businesses for bulk listings |
| Buyer Persona | Tech-savvy individuals seeking deals, Entrepreneurs looking to expand online presence, Businesses aiming to reach a broader audience |
| Type of customer | Individual buyers and sellers, Small and medium-sized enterprises (SMEs), Large businesses seeking online visibility |
| Key customer domain | Automotive, Real estate, Electronics, Fashion, Services |
| Annual ACV | Varies based on premium service packages, Ranging from ₦1,000 to ₦100,000 per day for 'Pro Sales' campaigns |
What is Jiji.ng's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 100 Million |
| 2025 | 200 Million |
What are Jiji.ng's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Jiji.ng's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |