What is WooCommerce's business focus and history?
WooCommerce is a funded company based in San Francisco, United States, founded in 2008 by Mark Forrester, Magnus Jepson, and Adii Pienaar. It operates as an open-source e-commerce platform built on WordPress. WooCommerce was acquired by Automattic in 2015. The company has 400 employees and offers a customizable e-commerce solution for businesses of all sizes.
WooCommerce Corporate Details & Core Services
WooCommerce is an open-source e-commerce plugin for WordPress, enabling users to transform their WordPress sites into professional online stores. Launched in 2011 by WooThemes and acquired by Automattic in 2015, WooCommerce powers over 4 million online stores worldwide.
WooCommerce Contact Information & Official Links
What are WooCommerce's Key Business Metrics & Stats?
No of employees 400
Founded year 2008
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software Development
Location San Francisco, California, United States
Parent Company automattic.com
Other website woo.com
Pricing Strategy free, paid extensions
WooCommerce
Firmographic Snapshot
2026
2008
Founded Year
400
Global Employees
United States
Headquarters
Software Development Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has WooCommerce raised to date?
Name
Description
Funding Amount
USD 0
Stage
Acquisition
Latest Valuation
0 (USD)
Lead Investor
Automattic
Investors
Automattic
What are WooCommerce's Core Products?
Name
Description
WooCommerce Plugin
A free, open-source e-commerce plugin for WordPress that allows users to set up and manage online stores.
What are the latest developments at WooCommerce?
Date
Type
Description
April, 2024
announcement
WooCommerce rebrands to Woo and migrates back to WooCommerce.com domain.
WooCommerce VS Shopify VS BigCommerce VS Magento : 2026 Comparison
Feature
WooCommerce
Shopify
BigCommerce
Magento
Core Strengths WooCommerce Plugin
Shopify Platform, Shopify Payments, Shopify POS
BigCommerce Platform, Feedonomics, Makeswift
Adobe Commerce Platform, AI-Powered Merchandising
Founded Year 2008
2006
2009
2008
Stock Name/Ticker SHOP (NYSE), SHOP (TSX)
BIGC (NASDAQ)
Type private
public
public
private
Global Employees 400
8100
1300
651
Revenue (Annual) $563 Million(2024)
$342.1 Million(2025)
$115.7 Million(2025)
Headquarters San Francisco, California, United States
Ottawa, Ontario, Canada
Austin, Texas, United States
San Jose, California, United States
Latest Valuation $0
$146.7 Billion
$0
$1.7 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Shopify
563 | 8100
BigCommerce
342.1 | 1300
Magento
115.7 | 651
Competitive Landscape 2026
DexterAgent.ai
What are WooCommerce's official legal and registration details?
Name
Description
Legal Name
Automattic, Inc.
Cin number
GST number
Registration number
Who is in WooCommerce's executive leadership team?
Name
Designation
CEO
VP of Creative & Communications
David Callaway
Where are WooCommerce's primary office locations?
City
Country
San Francisco
United States
What are the current business signals and market intelligence for WooCommerce?
Spending next 3 months
product development, marketing, customer support
Pain points
customization limitations, scalability challenges, plugin compatibility issues
Sales motion
direct sales, partner channels, online marketplace
Buyer Persona
small business owners, e-commerce managers, web developers
Type of customer
small businesses, medium businesses, large enterprises
Key customer domain
brodo.com, economycandy.com, boostoxygen.com
Annual ACV
$500 - $10,000
What are WooCommerce's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
1.9
Glassdoor Rating
4.2
Saas
No
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
Yes
Retail
No
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
