What is SAP's business focus and history?

SAP is a publicly traded company based in Walldorf, Germany, founded in 1972 by Dietmar Hopp, Hans-Werner Hector, Hasso Plattner, Klaus Tschira, and Claus Wellenreuther. It operates as a global leader in enterprise software, providing solutions for business operations and customer relations. SAP has a workforce of approximately 110,650 employees and reported a revenue of €36.8 billion in 2025. The company has made strategic acquisitions, including the purchase of WalkMe for $1.5 billion in 2024. SAP's key competitors include Oracle, Microsoft, and Salesforce.

SAP Corporate Details & Core Services

SAP is a German multinational software corporation that develops enterprise software to manage business operations and customer relations.

SAP Contact Information & Official Links

Website https://www.sap.com
Social        
Phone number +1-800-872-1727
Head office address Walldorf, Baden-Württemberg, Germany
Tags Enterprise Software Cloud Computing Business Applications

What are SAP's Key Business Metrics & Stats?

No of employees 110650
Founded year 1972
Type public
SAICS CODE 7372
NAICS Code 511210
Industry Software
Location Walldorf, Baden-Württemberg, Germany
Subsidiary Company ariba.com, concur.com, qualtrics.com
Stock Name SAP (Frankfurt Stock Exchange)
Other website sap.de, sap.cn, sap.co.uk
Pricing Strategy Subscription-based, Perpetual License
SAP SAP (Frankfurt Stock Exchange) Firmographic Snapshot 2026 1972 Founded Year 110650 Global Employees Germany Headquarters Software Industry Public Type Verified by DexterAgent.ai

How much funding has SAP raised to date?

Name Description
Latest Valuation 350 Billion (USD)

What are SAP's Core Products?

Name Description
SAP S/4HANA An integrated enterprise resource planning (ERP) system.
SAP HANA A high-performance in-memory database.
SAP SuccessFactors A cloud-based human capital management (HCM) suite.
SAP Ariba A procurement and supply chain collaboration solution.
SAP Concur A travel and expense management solution.

What are the latest developments at SAP?

Date Type Description
June, 2024 acquisition SAP agrees to buy WalkMe for $1.5 billion in cash.
January, 2023 layoffs SAP announces plans to cut up to 3,000 jobs worldwide.

SAP VS Oracle Corporation VS Microsoft VS Salesforce : 2026 Comparison

Feature SAP Oracle Corporation Microsoft Salesforce
Core Strengths SAP S/4HANA, SAP HANA, SAP SuccessFactors, SAP Ariba, SAP Concur Oracle Database, Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications Windows, Microsoft 365, Azure, Surface, Xbox Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Agentforce
Founded Year 1972 1977 1975 1999
Stock Name/Ticker SAP (Frankfurt Stock Exchange) ORCL (NASDAQ) MSFT (NASDAQ) CRM (NYSE)
Type public public public public
Global Employees 110650 162000 228000 76453
Revenue (Annual) $36.8 Billion(2025) $57.4 Billion(2025) $305.5 Billion(2025) $37.9 Billion(2025)
Headquarters Walldorf, Baden-Württemberg, Germany Austin, Texas, United States Redmond, Washington, United States San Francisco, California, United States
Latest Valuation $350 Billion $405.4 Billion $3.6 Trillion $250 Billion
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Oracle Corporation 57.4 | 162000 Microsoft 305.5 | 228000 Salesforce 37.9 | 76453 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name SAP SE
Cin number
GST number
Registration number HRB 350269

Who is in SAP's executive leadership team?

Name Designation
CEO Christian Klein
CFO Dominik Asam
CTO Thomas Saueressig

Where are SAP's primary office locations?

City Country
New York United States
Palo Alto United States
Bangalore India
Tokyo Japan
Sydney Australia

What are the current business signals and market intelligence for SAP?

Spending next 3 months Cloud Computing, Artificial Intelligence, Business Applications
Pain points Complexity in business processes, Data management challenges, Need for digital transformation
Sales motion Direct Sales, Channel Partners, Online Sales
Buyer Persona CIOs, IT Managers, Business Analysts
Type of customer Enterprises, Small and Medium-sized Enterprises (SMEs)
Key customer domain siemens.com, bmwgroup.com, nestle.com
Annual ACV $100,000 - $1,000,000

What is SAP's annual revenue history?

Year Revenue (USD)
2025 36.8 Billion

What are SAP's risk management and compliance ratings?

GDPR RIsk Yes
Privacy Risk Yes
Company Ratings 4
Glassdoor Rating 4

What are SAP's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter Yes
Mobile App Yes
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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