What is Mumzworld's business focus and history?
Mumzworld is a privately held company based in Dubai, United Arab Emirates, founded in 2011. It operates as the largest e-commerce marketplace in the Middle East dedicated to mother, baby, and child products. Mumzworld has not raised any funding yet. The company has 158 active competitors, including 16 funded and 8 that have exited. Its top competitors include companies like FirstCry, Babyshop, and Sprii.
Mumzworld Corporate Details & Core Services
Mumzworld is the largest e-commerce marketplace in the Middle East dedicated to mother, baby, and child products, offering a vast catalog and services to support parents throughout their journey.
Mumzworld Contact Information & Official Links
| Website | https://www.mumzworld.com |
| Social | |
| Email id | [email protected] |
| Phone number | +97144339455 |
| Head office address | Dubai, Dubai, United Arab Emirates |
| Tags | E-Commerce Mother and Child Products Online Shopping |
What are Mumzworld's Key Business Metrics & Stats?
| No of employees | 501 |
| Founded year | 2011 |
| Type | private |
| Industry | E-Commerce |
| Location | Dubai, Dubai, United Arab Emirates |
| Other website | saudi.mumzworld.com, www.mumzworld.ae, www.mumz.link |
| Pricing Strategy | Free shipping for orders above AED 100 in UAE, Subscription services for essentials with discounts, Loyalty program offering points and rewards |
How much funding has Mumzworld raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 20 Million |
| Stage | Series B |
| Latest Valuation | (USD) |
| Lead Investor | Gulf Islamic Investments |
| Investors | Gulf Islamic Investments, Tamer Group, Wamda Capital, Swicorp, six additional investors |
What are Mumzworld's Core Products?
| Name | Description |
|---|---|
| Diapers | A variety of diaper brands and types to suit different needs. |
| Feeding | Products including bottles, breastfeeding accessories, and baby food. |
| Gear | Strollers, car seats, carriers, and other mobility solutions. |
| Toys | Educational and recreational toys for various age groups. |
| Outdoor | Outdoor play equipment and accessories for children. |
| Bath | Bathing essentials like tubs, towels, and skincare products. |
| Safety | Safety products including baby monitors, gates, and childproofing items. |
| Clothes | Clothing for babies, toddlers, and children. |
| Nursery | Furniture and decor for nurseries and children's rooms. |
| Mumz | Products tailored for mothers, including maternity wear and accessories. |
| Books | A selection of books for children and parenting guides. |
What are the latest developments at Mumzworld?
| Date | Type | Description |
|---|---|---|
| August, 2023 | initiative | Launched an initiative to support Emirati female entrepreneurs by partnering with five women to showcase their products on its platform. |
| April, 2025 | partnership | Joined as the official Mumz Lounge Partner at The Baby Expo Dubai, providing a curated space for parents. |
| October, 2025 | sponsorship | Became a Platinum Sponsor at The Baby Expo Riyadh, reinforcing its commitment to the parenting community. |
| November, 2022 | expansion | Expanded operations by entering EZDubai, a dedicated e-commerce hub, to enhance fulfillment capabilities. |
| March, 2022 | event | Hosted the first-of-its-kind Dubai Stroller Show, offering mothers an opportunity to experience various stroller brands. |
What industry awards and recognitions has Mumzworld received?
| Date | Type | Description |
|---|---|---|
| December, 2025 | award | Recognized as the Customer-Centric eCommerce Brand of the Year at BIGBOX UAE 2025. |
| June, 2024 | award | Received the MEA Business Achievement Award 2024 for E-Commerce Outstanding Leadership. |
Mumzworld VS FirstCry.ae VS BabySouk VS noon VS Centrepoint VS Mamas & Papas Saudi Arabia : 2026 Comparison
| Feature | Mumzworld | FirstCry.ae | BabySouk | noon | Centrepoint | Mamas & Papas Saudi Arabia |
|---|---|---|---|---|---|---|
| Core Strengths | Diapers, Feeding, Gear, Toys, Outdoor, Bath, Safety, Clothes, Nursery, Mumz, Books | Baby Gear & Nursery, Diapering, Fashion Clothing & Footwear, Toys, Baby Bath & Skin Care, Maternity, Baby Nursing & Feeding | Ergobaby Carrier, Nursing Covers, Disposable Diapers, Reusable Diapers, Swim Diapers, Baby Monitors, Strollers, Car Seats, Playmats & Activity Gyms, Cribs & Co-Sleepers | noon.com, noon Grocery, NowNow, noon pay, SIVVI, noon Food | Women's Clothing, Men's Clothing, Kids' Clothing, Footwear, Beauty Products, Home Essentials | Ocarro 2 Pushchair - Eclipse, Harwell Cotbed - Cashmere, Penrose Nursing Chair & Stool - Off White, Wild West Bibs (Pack of 3), Esna Cotbed - Rattan |
| Founded Year | 2011 | 2019 | 2009 | 2016 | 2005 | 2016 |
| Stock Name/Ticker | ||||||
| Type | private | private | private | private | private | private |
| Global Employees | 501 | 12 | ||||
| Revenue (Annual) | $33.7 Million(2025) | $7.5 Billion(2024) | $25 Million(2024) | $151 Million(2023) | $130 Million(2024) | $6.5 Million(2024) |
| Headquarters | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Riyadh, Saudi Arabia | Dubai, Dubai, United Arab Emirates | Jeddah, Makkah, Saudi Arabia |
| Latest Valuation | $1.9 Billion | $10 Billion |
What are Mumzworld's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Mumzworld FZ LLC |
| Cin number | |
| GST number | |
| Registration number |
Who is in Mumzworld's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Mona Ataya |
| Co-founder & CCO | Leena Khalil |
| International Brand Manager | Chirin Khawatmi |
Where are Mumzworld's primary office locations?
| City | Country |
|---|---|
| Dubai | United Arab Emirates |
What are the current business signals and market intelligence for Mumzworld?
| Spending next 3 months | Geographic expansion in Saudi Arabia, Diversifying product offerings, Enhancing digital footprint |
| Pain points | Order delays, Delivery issues, Customer service responsiveness |
| Sales motion | Online retail, E-commerce marketplace |
| Buyer Persona | Mothers seeking convenience, Parents looking for variety, Caregivers needing quality products |
| Type of customer | Mothers, Parents, Caregivers |
| Key customer domain | Mother, baby, and child products |
What is Mumzworld's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 38 Million |
| 2025 | 33.7 Million |
What are Mumzworld's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Mumzworld's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |