What is KitchenAid's business focus and history?
KitchenAid is an American home appliance brand owned by Whirlpool Corporation, founded in 1919 by Herbert Johnston. It operates as a manufacturer of kitchen appliances, including stand mixers, dishwashers, refrigerators, and more. KitchenAid has not raised any funding yet. The company has several active competitors, including GE Appliances, LG, Samsung, Maytag, and Amana.
KitchenAid Corporate Details & Core Services
KitchenAid is an American home appliance brand owned by Whirlpool Corporation, offering a complete line of products designed for those with a passion to make, including countertop appliances, cookware, ranges, refrigerators, and more.
KitchenAid Contact Information & Official Links
| Website | https://www.kitchenaid.com |
| Social | |
| Email id | info@kitchenaid.com |
| Phone number | +1 (800) 541-6390 |
| Head office address | Benton Harbor, Michigan, United States |
| Tags | home appliances kitchenware cookware stand mixers |
What are KitchenAid's Key Business Metrics & Stats?
| No of employees | |
| Founded year | 1919 |
| Type | private |
| Industry | Home Appliances |
| Location | Benton Harbor, Michigan, United States |
| Parent Company | whirlpoolcorp.com |
| Stock Name | WHR (NYSE) |
How much funding has KitchenAid raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are KitchenAid's Core Products?
| Name | Description |
|---|---|
| Stand Mixers | Iconic mixers designed for a variety of culinary tasks. |
| Dishwashers | Efficient dishwashing solutions with advanced features. |
| Refrigerators | Innovative refrigeration options for modern kitchens. |
| Cooktops | Versatile cooktops for various cooking styles. |
| Wall Ovens | Built-in ovens with advanced cooking technologies. |
| Ranges | Freestanding and slide-in ranges for diverse cooking needs. |
| Microwaves | Microwave ovens with multiple functionalities. |
| Blenders | High-performance blenders for smoothies and more. |
| Food Processors | Multi-purpose food processors for meal preparation. |
| Cookware | Durable cookware sets for everyday cooking. |
What are the latest developments at KitchenAid?
| Date | Type | Description |
|---|---|---|
| February, 2026 | Product Launch | KitchenAid introduces its 2026 Color of the Year: Spearmint. |
| February, 2026 | Event | KitchenAid redefines the kitchen with industry-leading innovation at KBIS 2026. |
KitchenAid VS GE Appliances VS LG Electronics VS Samsung VS Maytag VS Amana : 2026 Comparison
| Feature | KitchenAid | GE Appliances | LG Electronics | Samsung | Maytag | Amana |
|---|---|---|---|---|---|---|
| Core Strengths | Stand Mixers, Dishwashers, Refrigerators, Cooktops, Wall Ovens, Ranges, Microwaves, Blenders, Food Processors, Cookware | Refrigerators, Ranges, Dishwashers, Washers, Dryers, Air Conditioners, Water Heaters | LG OLED TV, LG InstaView Refrigerator, LG TONE Free Wireless Earbuds, LG Gram Laptop, LG PuriCare Air Purifier | Galaxy S26, Neo QLED 8K TV, Bespoke AI Refrigerator, Galaxy Watch8, Odyssey Neo G9 Curved Monitor | Washers, Dryers, Refrigerators, Dishwashers, Ranges, Microwaves | Refrigerators, Ovens, Dishwashers, Washers, Dryers |
| Founded Year | 1919 | 1907 | 1958 | 1938 | 1893 | 1934 |
| Stock Name/Ticker | WHR (NYSE) | LGLG (Frankfurt Stock Exchange), 39IB (London Stock Exchange) | 005930 (Korea Exchange) | WHR (NYSE) | ||
| Type | private | private | public | public | private | private |
| Global Employees | 15500 | 75000 | 262647 | 2500 | 2500 | |
| Revenue (Annual) | $66 Billion(2024) | $258 Billion(2024) | $4.7 Billion(2004) | $19.7 Billion(2022) | ||
| Headquarters | Benton Harbor, Michigan, United States | Louisville, Kentucky, United States | Seoul, South Korea | Seoul, South Korea | Benton Harbor, Michigan, United States | Benton Harbor, Michigan, United States |
| Latest Valuation | $0 | $520.7 Billion | $0 | $0 |
What are KitchenAid's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | KitchenAid |
| Cin number | |
| GST number | |
| Registration number |
Who is in KitchenAid's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Marc Bitzer |
| Associate Brand Director for KitchenAid Major Appliances | Kevin Sulaiman |
| Global Brand Marketing Director at KitchenAid Small Appliances | Chad Ries |
Where are KitchenAid's primary office locations?
| City | Country |
|---|---|
| Benton Harbor | United States |
What are the current business signals and market intelligence for KitchenAid?
| Pain points | high competition in the home appliance market, need for continuous innovation, maintaining brand reputation |
| Sales motion | direct-to-consumer, retail partnerships, online sales |
| Buyer Persona | home cooks, baking enthusiasts, professional chefs, homeowners |
| Type of customer | individual consumers, professional chefs, restaurants |
| Key customer domain |
What are KitchenAid's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are KitchenAid's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | Yes |
| Exporter | Yes |
| Mobile App | No |
| Retail | Yes |
| B2B | Yes |
| B2C | Yes |
| Manufacturing | Yes |
| Wholesale | Yes |
| Importer | No |