What is Maytag's business focus and history?
Maytag is a private company based in Benton Harbor, Michigan (United States), founded in 1893 by Frederick Louis Maytag. It operates as a home and commercial appliance brand, known for its durable and reliable products, including washers, dryers, refrigerators, and dishwashers. Maytag was acquired by Whirlpool Corporation in 2006. The company has several active competitors, including Whirlpool, GE Appliances, LG, and Samsung.
Maytag Corporate Details & Core Services
Maytag is an American home and commercial appliance brand, known for its durable and reliable products, including washers, dryers, refrigerators, and dishwashers.
Maytag Contact Information & Official Links
What are Maytag's Key Business Metrics & Stats?
No of employees 2500
Founded year 1893
Type private
SAICS CODE 3633
NAICS Code 335220
Industry Home Appliances
Location Benton Harbor, Michigan, United States
Parent Company whirlpoolcorp.com
Subsidiary Company
amana.com, jenn-air.com, magicchef.com
Stock Name WHR (NYSE)
Other website maytagwater.com, maytaghvac.com
Pricing Strategy entry-level, mid-range, premium
Maytag
WHR (NYSE)
Firmographic Snapshot
2026
1893
Founded Year
2500
Global Employees
United States
Headquarters
Home Appliances Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Maytag raised to date?
Name
Description
Latest Valuation
0 (USD)
What are Maytag's Core Products?
Name
Description
Washers
Top load and front load washing machines designed for powerful cleaning.
Dryers
Electric and gas dryers with advanced moisture sensing.
Refrigerators
French door, side-by-side, and top freezer refrigerators.
Dishwashers
Top control and front control dishwashers with powerful cleaning features.
Ranges
Electric and gas ranges with precision cooking.
Microwaves
Over-the-range and countertop microwaves with convenient features.
What are the latest developments at Maytag?
Date
Type
Description
February, 2026
press release
Maytag Delivers Unmatched Performance and Powerful Appliances at KBIS 2026
December, 2025
press release
Maytag and Christen Harper Goff Launch Sweepstakes to Win Pet Pro Top Load Laundry System
May, 2025
press release
Maytag Kicks Off its Biggest Appliance Sale of the Year: May is Maytag Month
What industry awards and recognitions has Maytag received?
Date
Type
Description
January, 2025
product award
Maytag® Pet Pro Top Load Washer recognized for innovative pet hair removal features
Maytag VS Whirlpool Corporation VS GE Appliances VS LG Electronics VS Samsung : 2026 Comparison
Feature
Maytag
Whirlpool Corporation
GE Appliances
LG Electronics
Samsung
Core Strengths Washers, Dryers, Refrigerators, Dishwashers, Ranges, Microwaves
Refrigerators, Washing Machines, Dishwashers, Ovens
Refrigerators, Ranges, Dishwashers, Washers, Dryers, Air Conditioners, Water Heaters
LG OLED TV, LG InstaView Refrigerator, LG TONE Free Wireless Earbuds, LG Gram Laptop, LG PuriCare Air Purifier
Galaxy S26, Neo QLED 8K TV, Bespoke AI Refrigerator, Galaxy Watch8, Odyssey Neo G9 Curved Monitor
Founded Year 1893
1911
1907
1958
1938
Stock Name/Ticker WHR (NYSE)
WHR (NYSE)
LGLG (Frankfurt Stock Exchange), 39IB (London Stock Exchange)
005930 (Korea Exchange)
Type private
public
private
public
public
Global Employees 2500
41000
15500
75000
262647
Revenue (Annual) $4.7 Billion(2004)
$16 Billion(2025)
$66 Billion(2024)
$258 Billion(2024)
Headquarters Benton Harbor, Michigan, United States
Benton Harbor, Michigan, United States
Louisville, Kentucky, United States
Seoul, South Korea
Seoul, South Korea
Latest Valuation $0
$0
$0
$520.7 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Whirlpool Corporation
16 | 41000
LG Electronics
66 | 75000
Samsung
258 | 262647
Competitive Landscape 2026
DexterAgent.ai
What are Maytag's official legal and registration details?
Name
Description
Legal Name
Maytag Corporation
Cin number
GST number
Registration number
Who is in Maytag's executive leadership team?
Name
Designation
CEO
Marc Bitzer
Brand Director
Lauren Bigger
Where are Maytag's primary office locations?
City
Country
Benton Harbor
United States
What are the current business signals and market intelligence for Maytag?
Spending next 3 months
product innovation, marketing campaigns, customer service enhancements
Pain points
appliance durability, energy efficiency, advanced features
Sales motion
direct-to-consumer, retail partnerships
Buyer Persona
homeowners seeking reliable appliances, businesses needing commercial-grade equipment
Type of customer
residential consumers, commercial businesses
Key customer domain
homeowners, laundromats, hospitality industry
Annual ACV
$500 - $2,000 for residential appliances, $2,000 - $10,000 for commercial appliances
What is Maytag's annual revenue history?
Year
Revenue (USD)
2004
4.7 Billion
What are Maytag's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4
Glassdoor Rating
3.5
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
No
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
Yes
Importer
No
